11 Easy Nonprofit Fundraisers, Great Results Right Now!

easy nonprofit fundraiser11 Easy Nonprofit Fundraisers, Great Results Right Now!

by Thomas R. Reich PhD

1)      Super Healthy Smoothie Event – Get a table or stand at the local fair, farmers market, church bazaar or flea market and sell fresh in-season fruit smoothies.  Have the fruit and other ingredients donated and have all your members and volunteers bring blenders.  You can even have local celebrities volunteer as super smoothie makers for an easy nonprofit fundraiser!

2)      Embarrass the Director Event! – Have donors and staff pay a dollar a vote, with no limit on the number of votes they can buy, to decide from a list of 5 embarrassing fates for your good natured director.  Their fate could be shaving all facial hair, die hair an embarrassing color, wear a clown suit for a day, trade jobs for a day with volunteers, clean the floor of the local city hall, etc.  The easy nonprofit fundraiserpossibilities are endless for this easy nonprofit fundraiser and only you know what can bring in the most votes.

3)      50/50 Raffle – This is a no brainier  You get a local printer to donate professional looking raffle tickets and sell chances to win for, say $1 each, with no limit to the number of tickets that can be purchased.  Here is the hook, the prize is ½ the total intake of funds on this easy nonprofit fundraiser.  This way you can periodically announce the size of the prize as it grows, and there is no chance of your organization losing money or insulting a donor because of low ticket sales for the prize they donated!

easy nonprofit fundraiser4)      A Seasonal Gift Wrap – The hook here is to set up gift wrapping tables for events other than Christmas in local high traffic shopping centers and malls.  Examples of events for this easy nonprofit fundraiser are Mother’s Day, Valentine’s Day, and Secretary’s Day.  Again, the possibilities are endless and the free advertising you may get from the mall or shopping center could be stellar!

5)      Holiday Email Fun! – In the past, Western Union would send special messages for a fee to loved ones at various events and holidays.  This elegant luxury is mostly lost today, but with this easy nonprofit fundraiser you can sell donors the chance for a personalized card to be sent to a loved one with an added gift that the donation made to send the E-card is credited to the recipient as a donation to your organization made by the sender in the receivers name.

6)      Mystery Admirer- This event can be a lot of fun. Each donor has a personal note delivered to someone they secretly admire, or someone they openly admire.  Here is the catch in this easy nonprofit fundraiser, the one who is delivered the anonymous note must make a set donation to find out who the admirer is, this donation includes a return message; it could go on all day!easy nonprofit fundraiser

7)      Mile of Change – In this vary easy nonprofit fundraiser, the organization buys many roles of masking tape and presents the tape in varying lengths to local businesses.  The idea is to stick coins of 1 cent up to 50 cents to the tape – end to end.  The business that makes the longest strip of tape full of coins wins a nice donated prize. As an added option, have 3 or 4 prizes available, but only if the prizes are donated.

8)      Skip a Meal for Hunger – Donors agree to donate at least the value of 1 nice meal and in exchange they skip the meal to demonstrate their solidarity to stamp out hunger in this easy nonprofit easy nonprofit fundraiserfundraiser.

9)      Sell Casual Day! - Work with local businesses to get donations from their employees and get the sponsor companies involved to make it a competition for the highest level of donations.  The winning companies get an unscheduled casual day, possibly all participating sponsor companies will win if a high enough funds are gathered.  This easy nonprofit fundraiser costs nothing, encourages friendly competition, and gets the most dedicated employees a fun cost free brake; win/win!

10)  Give to Give it up! – Sponsors donate a minimum amount that can be put up to encourage the victim to participate, to have a friend or boss give up an annoying habit. In this easy nonprofit fundraiser, easy nonprofit fundraiserwives can donate to have husbands agree to not smoke, employees to have a boss shave or weir a T-shirt, the possibilities are endless.

11)  Helicopter golf! -  Sell Golf balls for $10 each with a unique number, then, send them all up in a helicopter which will then hover over a hole on a local golf course.  All the balls are dropped from 500 ft and the one closest to the whole wins. Alternatively, have 3 or even 10 prizes, but all prizes must be donated.  If you don’t have access to a helicopter, you can get the local fire department to hover the tall cage over the hole, it is all just good fun after all.  This may not be a really easy nonprofit fundraiser, but remember, this kind of event does not happen every day, milk as much publicity for your cause and the donor golf course as possible, maybe even organize a golf tournament around it, but that is a different blog!easy nonprofit fundraiser

easy nonprofit fundraiserCome back in a few days for part 2: 9 Ways to Improve Results from Fundraising Events!tp://troblinreich.com/wp-content/uploads/2013/01/367324913327263807_bRwwGjiW_c.jpg”>11 Easy Nonprofit Fundraisers, New Ideas for Great Results!

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    Dr. Thomas R. Reich’s 10 Essentials for a Successful, Well Represented LinkedIn Site

    LinkedIn well represented10 Essentials for a Successful, Well Represented LinkedIn Site

     By Dr. Thomas R. Reich

    1)      Always upload a professional looking picture.  LinkedIn represents a company’s owner, not the company itself, so a logo or picture of an office is not acceptable.  Not having a picture is a definite drawback to being well represented on LinkedIn.  Create an accurate and quality representation of yourself. It is not necessary for you to be in executive clothing. For example, if you run a construction company, a good picture of you would include you in typical workplace attire. Make adjustments to what is needed for your specific field.LinkedIn for business

    2)      It is important, at least in the beginning, to contact only those people you know on LinkedIn.  LinkedIn closely monitors the first few months and you should only ask for connections with those you know personally.  Later, you can grow your network to those that are in similar positions or positions you would like to know more about.  However, do not over follow. You want your network to stand for what you stand for in order to have a well represented LinkedIn site.

    3)      It is important to update your profile at least once a week.  First of all, you want LinkedIn for businessyour LinkedIn to be fully up to date at all times. This is your living online résumé; potential clients as well as employers will expect it to be fully up to date.  Secondly, anything you have updated on LinkedIn is sent to all of your followers weekly. This is a sort of free email news letter if you plan it correctly.

    4)      If you get constant messages or spam from one LinkedIn member, delete them.  LinkedIn, just like any social media site has its share of those who abuse the system. But LinkedIn gives you the tools to cut off spammers; take advantage of those tools.

    5)      Your summary is your elevator speech. It is your response to someone virtually asking, “Tell me about yourself.”  Spend some real time on this summary, work on the title, and be concise without rambling.  It is best to review this summary with several LinkedIn and Twitterprofessional friends until you get a great one.  A well represented LinkedIn site will tell me about your professional life.

    6)      Remember, LinkedIn is definitely not Facebook or Twitter. Do not relate personal updates about you private life.  If it is appropriate news to talk about over a cubical wall in a crowded office, then it is appropriate for LinkedIn.  A well represented LinkedIn site is all about the business you are in and why you are the best at what you do; do not complicate things with personal data.

    7)      Do not use the tools Twitter gives you to connect to LinkedIn. You do not want to post every twitter post to your LinkedIn updates.  However, connecting LinkedIn to Twitter can be good since Twitter likes an overload of information.  A successful and well represented LinkedIn site does not overload your connections with every Tweet of the day. A properly run LinkedIn site gives just enough information to highlight you and your business.

    LinkedIn for Business8)      Be very careful when declining an invitation as it could come back to haunt you later.  If the request is from someone in a similar business or in a position of respect, you should either accept or archive the invite for later when you may run across the person and want to connect.  A well represented LinkedIn site will become popular; accept the complement in most cases and grow your network.

    9)      Do not ask everyone for a recommendation. Make sure the Tom Reich's LinkedIn tipsrecommendation is coming from someone who knows you and will give a positive and glowing review.  Remember, in order for your well represented LinkedIn site to become 100% complete, you must have at least 2 recommendations.  The more quality recommendations built over time, the better, but get 2 right away. Your LinkedIn site must reach 100% to be able to fully take advantage of all LinkedIn advantages.

    The blueprint to LinkedIn10)  Spell check is not enough.  Many individuals have spelling errors in almost every email they send; even the NY Times has several spelling errors a day, but not on LinkedIn.  Have everything you post on LinkedIn checked and rechecked. LinkedIn is all business; spelling and grammar matter.  A well represented LinkedIn site is letter-perfect.

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      Boost Your Marketing; 8 Ways to Explode Your Exposure

      Marketing in 20138 Ways Marketing Services Can Boost Your Business

       

      By Thomas R. Rich PhD

      website and social media

      The most important two marketing components for a small business, in today’s world of internet marketing, is to have a properly developed website and connected social media network.  Beyond these two components, each facet of that social media network must be properly setup and maintained.  You must also have a building and targeted email list with a regularly distributed email campaign connected to your website and social media network.

      The history of MarketingThough internet marketing in any form is the hot marketing topic in many circles today, we must not forget traditional marketing methods.  Traditional marketing is at the heart of all internet marketing.  To successfully spread a consistent story and image out on your company, you must first have a professional logo, a color scheme, and a plan to integrate this logo and color design into your entire marketing world.

      We cannot over look print ads, direct mail, and flyers, which are still an

      print marketing

      print marketing

      integral part of marketing a small business today.  Also, do not discount yourself and your professional employees, grass roots marketing, networking and chamber of commerce meetings and events are all great places to expose the public to your knowledge of your products and services. All of these marketing components still figure prominently into any complete marketing plan.

      Let us look at the top eight marketing services that can boost your business now:

      website marketing1)      A properly designed website, branded correctly, and with an active blog is the center of any well run marketing campaign.  Prominently display your logo on every page, make sure to have a great landing page, clearly list services, and have a contact us page.

      2)      Have a more information now/newsletter sign-up link clearly visible to all website visitors.  Put social media sign up buttons on all pages. Pinterest, Facebook, LinkedIn, and Twitter are the four most common social media outlets.

      3)      Have an active blog on your website. Make sure it is updated 2-4 times a month with informationemail marketing that stays in step with your product or service.  A blog discusses topics of interest to those who visit your specific site.

      4)      Build your email mailing list through customers and prospects, website visitors, and networking events.  Use this “opt in” email mailing list to send a well-produced and targeted email newsletter.

      Social Media for Marketing5)      Set up a superior social media network, including Pinterest, LinkedIn, Facebook, and Twitter.  Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence.

      6)      Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes.  Be active on Pinterest, making sure everything in your network is linked to your website and blog.

      7)      Send out a well-written and targeted press release.  Make sure it is targeted to your core press release importantcustomer and linked to your website and social media network.

      8)      Develop great collateral material for grass roots marketing and networking.  Design and print cards, tri-folds, and flyers, all with your logo and color scheme.  A well produced and professional appearance is the key. Make sure the look and feel is related to your developing brand.

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        How Deep Rich Data Works as a Traffic Generator

        how to use deep rich dataHow Deep Rich Data Works as a Traffic Generator

         

        The newest traffic generator DRD or Deep Rich Data was developed by Thomas R. Reich PhD to help clients with sluggish websites and landing pages.  With Deep Rich Data methods, even dull or mundane subjects become search magnets.  The coolest thing about DRD is that the system is not a gimmick, not a fancy program, or a get rich quick MLM scheme.

         

        DRD is a simple concept that works with Pinterest and Twitter to promote blogs, website pages, YouTube videos, landing pages on FaceBook and LinkedIn, just about anything with a URL.  It is a straight forward method that how to use deep rich datatakes time and patients but delivers results that are undeniable.

         

        The system not only delivers Pinterest traffic from the Owners Pinterest site but from every Pinterest repinner as well, and all the Twitter activity and retweets as well.  But the real boost to traffic does not involve either Pinterest or Twitter, it is traffic generated from organic Google and Bing searches, primarily image searches, but since DRD uses rich snippets, the organic search goes to regular organic search as well.

         

        how deep rich data worksTo use Deep Rich Data properly, the originator needs to fully understand Pinterest and Twitter. The website must have a fully enabled Pinterest site with multiple boards which have been SEO optimized for that website. Also, a fully enabled Twitter site is needed, with at least 1000 true followers.  All these together will allow DRD to help disseminate the message and stimulate the organic search properties.

         

        Let’s say a company is promoting a special sale on floor cleaning in Orlando Florida, obviously leads from California are not desirable.  At the same time if a company was promoting a new kitchen aid for peeling a papaya, it would want as wide an area of leads as possible since the company would be shipping the item anywhere rather than servicing locally.  Deep rich Data can work for either situation with equal efficacy.

         

        The basic foundation of DRD is the SEO of an organization’s Pinterest site.  SEO must be in place and pointed how deep rich data workseither to the product or service.   If dealing with a local product, use random local, city and state as descriptor words in the SEO.

         

        Back links are also a key element of Deep Rich Data, they work to direct the picture to selected locations within the target website or desired landing page.  Without the URL re-direct, the system will not work.  Just creating a clear SEO path is not enough, a picture must have a URL redirect for DRD to function as a mass Lead generator.

         

        Use Deep Rich Data for:

         

        •           Event Announcements

        •           Specific Products

        •           Specific Services

        •           Regional or Local Re-directs

        •           Website Landing Pagehow deep rich data works

        •           Website Home Page

        •           Specific Page within the Website

        •           FaceBook or LinkedIn page

        •           Video (YouTube or Vimeo)

        •           Recorded Webinar or Seminar

         

        The direct point is not a factor; anything with a URL can be specifically and definitively programmed in advance.  The key to Deep Rich Data method success is the SEO and key word selection and careful selection of the pictures on the Pinterest boards. Keywords are the crucial to credible traffic.  Remember that due to the Pinterest file share rules, the pictures that cause the re-direct of traffic do not necessarily come from the target website or any specific location associated with the target.

         

        how does deep rich data workDeep Rich Data is in its infancy, growing daily and becoming more viable with each new success.  Have questions or suggestions, let us hear from you, together we can make Deep Rich Data a tool for greatness, it’s worth the effort!

         

         

         

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          8 Great Ways to Use Social Media for Nonprofits to Drive Potential Donors

          drive nonprofits donors8 Great Ways to Use Social Media for Nonprofits to Drive Donations

           

          By Thomas R. Reich PhD

           

          In 2013, nonprofit organizations need all the help they can get to drive donations to their cause.  To not look to social media is a big mistake, with a well organized social media network you can see amazing results, let’s look at some examples.

          drive nonprofits donors

          1)      TWITTER:  You need to get in the habit of tweeting fun facts about your organization and its activities.  Make sure to include a link to you site and on that page have a donate now button for potential donors!

          drive nonprofits donors2)      FACEBOOK: FaceBook is a place to tell a longer version of your mission, what you are doing about it and how your potential donors can help.  You can have entire pages dedicated to events and projects.  But the ultimate goal is the same as with Twitter, deliver a link and get potential donors back to your website where you can show them what you do, how they can help and ask for a donation.

          3)      Pinterest:  A great visual site where you can pump up donors with great pictures that relate to your mission and get potential donors back to your website where they can find out more about your mission and how they can help!

          4)      YouTube:  Everyone talks about the power of video, and rightfully so.  But with a nonprofit organization,drive nonprofits donors the power of video images is extremely powerful.  Video helps get your message across, pulls at the heart strings, and encourages potential donors to click on a link back to your website where more videos should be available, more information about your mission and how a potential donor can help and of course a donate now button!

          5)      Webinars:  Great, well produced webinars are the wave of the future in donor response.  With a great well produced webinar, potential donors can be shown aspects of your mission and ways that they can help like never before.  Potential donors from around the world can be influenced by just one broadcast, and they can be attracted to the webinar by the social media branches listed above!

          drive nonprofits donors6)      LinkedIn:  This social media site is not used in nonprofit organizations as much as it should be.  Known as the business social media site, LinkedIn can help influence a higher level of potential donors.  Use a business page to inform business people about your mission and how they can help, use postings, updates and group links to expose potential donors to interesting facts about your mission and its ongoing successes through your organizations!drive nonprofits donors

          7)      Blogs:  Use your website blog as an ongoing information beacon for your mission!  Update at least once a week with new information or case study on your mission.  Present a success story, showcase a volunteer or donor, it all attracts good feelings and points to that donate now button!

          drive nonprofits donors8)      Contests:  People love contests, and as a nonprofit you can give an award, a special trophy as a prize.  Run a contest for the vest picture or video that relates to your cause, then post the entries to all your social media outlets and ask for help picking the winner.  The entire event acts as a giant funnel to get people to your website and that donate now button!

           

           

          drive nonprofits donors

          Want to learn more, join me for a great free webinar this Wednesday, February 27. 2013, “Making Social Media Work for Nonprofit Organizations”.  You will learn lots more about each of the items we touched on above.  It is a great presentation and I believe you will learn a lot, join us!


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            Top 7 Pinterest Tips and Tricks:

            Pinterest tips 18Top 7 Pinterest Tips and Tricks:  

            Improve Backlinks, SEO and Keyword Results!

             

            By Thomas R. Reich PhD

            Pinterest has become one of the most important parts of social media.  However, it has become one of the most misunderstood social media sites at the same time.  Today let’s look at how your organization can benefit from Pinterest  tips for a site which has more hits per day than Twitter, LinkedIn and Facebook combined.

            Pinterest has become one of the most important parts of social media.  However, it has become one of the most misunderstood social media sites at the same time.  Today let’s look at how your organization can benefit from Pinterest  tips for a site which has more hits per day than Twitter, LinkedIn and Facebook combined.

             

            Pinterest tips 1You may have heard that Pinterest is a site built for women, or that Pinterest is all about hobbies.  I wonder if you have heard the truth about Pinterest, that is, did you know it is the hottest visual search engine on earth, or that more and more people use it for product and service comparisons.  There is more too; Pinterest can link you to anything from videos to blogs to website pages and yes even Facebook pages!

             

            So let’s look at some great Pinterest tips to help your organization with backlinks, SEO and Keyword exposure and help you integrate Pinterest into your social media network:

             

            1)      The first of the Pinterest tips is to pin as many pictures that relate to your website and your Pinterest tips 4product, service or mission as possible.  The more pictures you pin that relate to your ideas and your organization in a way that more people will be attracted to your Pinterest boards.

             

            2)      The second of the Pinterest tips is to link the URL of each picture you pin to your Pinterest boards to a page in your website, or a particular cause report page or a video, even a Facebook landing page.  It is the URL link that makes Pinterest an effective marketing tool.

             

             

            Pinterest tips 173)      Any list of Pinterest tips would be incomplete if it did not mention SEO.  You can SEO each picture within the world of Pinterest by captioning each picture with Keywords and Pinterest even allows hash tags (#) for increased search results within Pinterest.

             

            4)      Another of the Pinterest tips is to SEO each board.  Under the board description itself, you should fully explain the boards, making sure to pay attention to SEO within the explanation, then list the keywords at the end of the explanation with hash marks (#) for maximum exposure to both Pinterest search engines and outside search engines as well.

             

            Pinterest tips 22

            5)      Pinterest tips to further promote SEO can go even deeper in to your website SEO strategy.  Using the data from each page in your website, create a board on your Pinterest site with description and keywords that match, and link each picture on each board to the page with corresponding data in your website.

             

            6)      One of my favorite Pinterest tips is built right into the Pinterest basic commands.  It is a tip that helps coordinate your entire social media network into a click generating machine.  Each time you pin a new picture you are given the opportunity to tweet about it directly.  Click yes tweet, and then insert a custom message before the link Pinterest pre-generates for you.  This will encourage your Twitter followers to visit your new pin and your Pinterest boards and site by default!

             

             

            Pinterest tips 167)      My favorite Pinterest tips of all is another one Pinterest offers as a basic tool, the Pin It button.  Install this Pin It button on your Chrome Tool Bar and you can automatically pin any picture on any site you are visiting.  If you see a picture you like on a site you are visiting click the Pin It button and all available pictures on that site come up, pick the picture you want and click the Pin It symbol.  Then Pinterest gives you the option to pin that picture to whichever of your boards you want.  Later you can optimize the pin with the methods listed above.

             

            Bonus:  Make sure to install a Pin It button on your website to make it asPinterest tips 27 simple as possible for others to pin pictures from your website to their Pinterest Boards.  If they have not read the tips above, and they are among the 99% who simply pin pictures they like to their boards, the picture they pin from your website will be URL back linked to your website!

             

            Please, help us all. Pinterest is very new, if you have learned more Pinterest tips and tricks, then list them in the comments below and help us all!   As this amazing marking tool, Pinterest, grows and shapes the marketing landscape of the Internet, let’s all grow our knoledge together!

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              Donors are earned: 9 Secrets of Donor Lead Generation

              donor lead generationDonors are earned: 9 Secrets of Donor Lead Generation

              By: Thomas R. Reich PhD

               

              1) Have a Clear Campaign Objectives - As with any marketing activities, nonprofit donor lead generationorganizations should first develop a clear objective for their donor lead generation campaign. This gives the campaign direction, against which you will be able to gauge progress throughout its duration.

              2) Contact all Donor Leads Directly - A potential donor must be contacted as soon as possible, but an organization will derive great value from nurturing leads long after the donor lead generation process and the initial contact phase is complete.  Keep in mind that each donor will be at various stages of the purchase cycle when they submit their details.

              donor lead generation3) Cheap Leads are not Always the Best Donor Lead Generation - We believe that not all leads contribute equal value for a company. 1,000 leads from one event or canpaign might be totally different in origination, method and quality to another. While it is human nature to want more for less, it is better to generate one lead that converts into an ongoing donor than one million leads that don’t generate any revenue at all!

              4) Offering the Lead too much to Respond is not good Donor Lead Generation Policy - An donor lead generationincentive is often required at the ‘lead capture phase’ to entice the potential donor to provide their correct contact information. While they are sometimes necessary, those undertaking a donor lead generation strategy need to find the right balance between donors who are interested only in the incentive and those that actually want to engage with your cause.  A news letter or white paper should be all you need for donor lead generation.

              donor lead generation5) Develop a Follow-Up Campaign in Your Donor Lead Generation Strategy - By nature the modern consumer is time-poor and expects a response in a mere few minutes, not hours. The time from when the lead is captured to when the organization makes first contact could be the difference between a lost or converted lead.

              6) Donor Lead Generation Requires that You Understand the Value of Your Leads - The value of each lead captured donor lead generationthrough your donor lead generation campaign varies greatly depending on the marketing message and origination method. There is a place for leads at both ends of the spectrum but you need to know which is which in order to prioritize the amount of time you spend on each lead.

              7) Don’t Waist Your Budget on Donor Lead Generation of Duplicate Leads - To ensure that organizations are not paying to communicate with the same lead twice, there are various platforms that ‘dedupe’ lead supply in real time. This means that duplicate contacts are removed so that your organization is not wasting budget on a lead that has already been contacted.

              donor lead generation8) When Using Donor Lead Generation; Perceive Leads as Opportunities - Instead of possessing a ‘shortsighted view’ that a lead equates to one donor, perceive every lead as possible of providing multiple donation opportunities to your organization. These opportunities could include cross project donations, repeat donations or even donor referrals.

              9) Support Donor Lead Generation with High Quality Content – Quality, relevant searchable content, supports SEO rankings, donor lead generationwhich increases online visibility and consequently improves the number of visitors to your website. Once on your website, engaging content can serve as your key advantage point between you and your competitors. This basically means that engaging, informative and interesting content is likely to enhance your credibility within your field and consequently improve your chances of gaining leads and turning your website into a donor lead

              donor lead generation

              generation machine.

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                21 Super Nonprofit Marketing Tips!

                 

                nonprofit marketing21 Super Nonprofit Marketing Tips:  

                Things Every Nonprofit Organization Needs and the Donor Want!

                By Thomas R. Reich PhD

                 

                1. Let’s start with an old adage: the most important donation you ever get from a donor is the second donation. Do not forget to market to your base as well as new prospects.

                2. With Internet marketing, spend 10 percent of your time or more on testing; make sure your great marketing idea reads through to the donors.

                3. Knowing your competition and adapting to donor motivation and behavior is not an option. It is an absolute necessity for competitive survival.nonprofit marketing

                4. A well-designed Pinterest site can hold all your videos, testimonials, blogs and inspirational pictures in one place all leading back to your website.

                5. Using a properly designed social media network and a functional nonprofit website can replace the old fashioned Yellow Pages.

                6. nonprofit marketing Be ever alert of your nonprofit organization’s internet reputation.  Know the power of repetition. Be sure your message is consistent. Employ reputation management.

                7. The two most common mistakes nonprofit organizations make in using the phone is failing to track results and tracking the wrong thing. Involve your CRM and website in all outreach calls.

                8. Internet marketing activities should be efficient, consistent and not just a cry for funds. Build your nonprofit organization’s reputation and trust while fishing for prospects.

                9. It costs five times as much to sell a new donor as an existing donor. Nurture your nonprofit marketing member base with consistent updates, newsletters, and offers.

                10. Selling 100 percent of the time in all things marketing can gradually lead to low open rates of your nonprofit organization’s emails, web promotions, and webinars.  Remember, give your members something first; become an information source. Then they are your friend and outreach for funds becomes secondary.

                11. You must entice your prospects to enter your website and then be prepared to wow them!  Don’t think that mission superiority, technology, innovation, or nonprofit organization size will sell itself.

                12. nonprofit marketing New prospects are great, but they are not members of your cause until they donate to you or sponcer you.  You must pay attention to your present member base, in order to build new donors; a happy donor base will help you build you nonprofit organization’s reputation, trust and new prospects.

                13. Remember, when you build your social media branches and the information parts of your website, stress how you can improve a situation or problem. People don’t donate to a logo, they donate to a cause they believe in.

                14. Direct mail campaign can cost $1.25 per piece or more and give less than 1% results.  Putting that same campaign cost into a great social media campaign and anonprofit marketing consistant email newsletter will reach far more people with far less cost per hit.

                15. The average nonprofit organization never hears from 96 percent of its unsatisfied donors.  Actively look for unsatisfied members and become a problem solver. 40 percent of unsatisfied donors note no one ever contacted them after the initial pitch for donations.

                16. 50 percent of those donors who complain would be involved with the nonprofit organization again if their complaints were handled satisfactorily.  Pay attention to your donor base.

                17. You love to get those testimonials and compliments; we all do. But it is estimated that donors are twice as likely to talk about their bad experiences as their good ones, make sure to take positive action on these as well, don’t ignore the negative, turn to positive if you can.

                18. nonprofit marketing Have a talk with your staff, building a good member base is a gallant cause and will increase business.  However, marketing is everyone’s business, regardless of title or position in the organization.

                19. If your misssion is a great answer to a hunger concern, don’t claim it will sharpen the pencils too. Exaggerated claims can produce inflated expectations that the nonprofit organization or its service cannot live up to, thereby resulting in dissatisfied donors.

                20. Target marketing is the key and will lead to much greater results.  Get to know your prime donor type—the 20 percent of donors account for 80 percent of your budget.

                 

                1. Bonus: Remember that good marketing is bringing your mission or service to lightnonprofit marketing with potential donors to your nonprofit organization.  If you over sell in the mission, sales has nowhere to go.  Marketing’s job is to excite prospects about the virtues of the actual solution you provide.

                 

                href=”http://troblinreich.com/wp-content/uploads/2013/01/npmarketing-2.jpg”>nonprofit marketing21 Super Marketing Tips Every Nonprofit Organization Needs and the Donor Want!

                By Thomas R. Reich PhD

                 

                1. Let’s start with an old adage: the most important donation you ever get from a donor is the second donation. Do not forget to market to your base as well as new prospects.

                2. With Internet marketing, spend 10 percent of your time or more on testing; make sure your great marketing idea reads through to the donors.

                3. Knowing your competition and adapting to donor motivation and behavior is not an option. It is an absolute necessity for competitive survival.nonprofit marketing

                4. A well-designed Pinterest site can hold all your videos, testimonials, blogs and inspirational pictures in one place all leading back to your website.

                5. Using a properly designed social media network and a functional nonprofit website can replace the old fashioned Yellow Pages.

                6. nonprofit marketing Be ever alert of your internet reputation.  Know the power of repetition. Be sure your message is consistent. Employ reputation management.

                7. The two most common mistakes nonprofit organizations make in using the phone is failing to track results and tracking the wrong thing. Involve your CRM and website in all outreach calls.

                8. Internet marketing activities should be efficient, consistent and not just a cry for funds. Build your reputation and trust while fishing for prospects.

                9. It costs five times as much to sell a new donor as an existing donor. Nurture your nonprofit marketing member base with consistent updates, newsletters, and offers.

                10. Selling 100 percent of the time in all things marketing can gradually lead to low open rates of your emails, web promotions, and webinars.  Remember, give your members something first; become an information source. Then they are your friend and outreach for funds becomes secondary.

                11. You must entice your prospects to enter your website and then be prepared to wow them!  Don’t think that mission superiority, technology, innovation, or organization size will sell itself.

                12. nonprofit marketing New prospects are great, but they are not members of your cause until they donate to you or sponcer you.  You must pay attention to your present member base, in order to build new donors; a happy donor base will help you build reputation, trust and new prospects.

                13. Remember, when you build your social media branches and the information parts of your website, stress how you can improve a situation or problem. People don’t donate to a logo, they donate to a cause they believe in.

                14. Direct mail campaign can cost $1.25 per piece or more and give less than 1% results.  Putting that same campaign cost into a great social media campaign and anonprofit marketing consistant email newsletter will reach far more people with far less cost per hit.

                15. The average nonprofit organization never hears from 96 percent of its unsatisfied donors.  Actively look for unsatisfied members and become a problem solver. 40 percent of unsatisfied donors note no one ever contacted them after the initial pitch for donations.

                16. 50 percent of those donors who complain would be involved with the organization again if their complaints were handled satisfactorily.  Pay attention to your donor base.

                17. You love to get those testimonials and compliments; we all do. But it is estimated that donors are twice as likely to talk about their bad experiences as their good ones.

                18. nonprofit marketing Have a talk with your staff, building a good member base is a gallant cause and will increase business.  However, marketing is everyone’s business, regardless of title or position in the organization.

                19. If your misssion is a great answer to a hunger concern, don’t claim it will sharpen the pencils too. Exaggerated claims can produce inflated expectations that the causet or service cannot live up to, thereby resulting in dissatisfied donors.

                20. Target marketing is the key and will lead to much greater results.  Get to know your prime donor type—the 20 percent of donors account for 80 percent of your budget.

                 

                1. Bonus: Remember that good marketing is bringing your mission or service to lightnonprofit marketing with potential donors.  If you over sell in the mission, sales has nowhere to go.  Marketing’s job is to excite prospects about the virtues of the actual solution you provide.

                 

                 

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                  15 Best Low Cost Marketing Ideas for nonprofits 2013

                   

                  15 Best Low Cost Marketing Ideas for nonprofits 2013

                  By Thomas R. Reich PhD

                  Nonprofit Organizations can benefit greatly in 2013 from improved marketing plans.  Many charity directors don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger nonprofits.  Let’s look at low cost marketing ideas that can really boost your organization in 2013.

                  To make this work, remember that in the past, most every nonprofit organization bought yellow page adds.  The yellow pages are dead, but good marketing replaces its exposure, without some of the low cost marketing ideas discussed here, charities may be seriously underexposed.nonprofit low cost marketing ideas

                  1)     Your first low cost marketing idea is to create and maintain a good functioning organization website.  Your website is you’re on line office, your virtual spot for donations, the first impression many potential donors and volunteers have of your organization and yes, it is your new yellow page add.  Your website should also be an information resource for your cause and services.

                   

                  nonprofit low cost marketing ideas2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain. Donors and volunteers respond to new ideas and information which has been optimized for the internet.

                   

                  3)     Survey existing donors, a low cost marketing idea which is easier than you may think. How do your volunteers feel about your cause and services? Stay in touch through informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your cause and services and how they directly benefit the community.

                   

                  4)     Make a list of your strengths; this can be another low cost marketing idea generator. Are you the cause leader in your area? Is your organization the most experienced? nonprofit low cost marketing ideasDo you have the highest quality service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns

                   

                   

                  5)     Now time for an easy, low cost marketing idea, one you need to do now!  The donor is always right… always. The time to prove this statement is when the donor experiences a problem with your cause or service. Make a point to take responsibility and solve any problems that a donor or volunteer might have immediately. Satisfied associats turn into repeat, long-term donors and supporters.

                   

                  nonprofit low cost marketing ideas6)     This next tip is a low cost marketing idea if it helps you with the previous two ideas.  Take a large donor out to lunch. Now is the time to ask a reliable donor out to lunch. Touch base with them to see how your organization is solving problems and meeting their needs and expectations.

                   

                  7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your marketing budget is 3% to 5% of annual revenues. Organizations that sell products or services need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising and sponsorship placement.

                   

                  8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about nonprofit low cost marketing ideasyourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, donors and prospective volunteers.

                   

                  9)     *****A low cost marketing idea should always look at social media.  Pinterestis one of the newest and most effective parts of a social media exposure for your program.  You can find out more in these articles:

                  How to Make Pinterest Work for You

                   

                  nonprofit low cost marketing ideas10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your orginazation, check out these suggestions:

                  45 Secrets of Driving More Donations through Social Media

                   

                  11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, as a Director of a nonprofit organization you need to update every week, you need an organization page.  Want to know more, take a look at:

                  LinkedIn for Nonprofits; the Lists for Action Now!

                   

                  12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and organization page.  Learn more here:

                  Want More Visitors? Use Social Media to Drive Visitors Home!

                   

                  13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website. Learn more here:

                  The fundamentals of social media engagement; common sense, not tips and tricks.

                  nonprofit low cost marketing ideas

                   

                  14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest, YouTubeand any other social media fads that appear in 2013 into a network.  Learn how to use back links and directories.  The more you work on your on-line presents, the more your organization will benefit!

                  3 Must Do’s in Your Social Media Network; Making Your Organization Relevant in Social Media

                   

                  15) Here is your top low cost marketing idea for 2013; in fact it is the most important idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each facet of your marketing plans success to determine what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.

                   

                  nonprofit low cost marketing ideasBonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost compared to struggling with a part of running a nonprofit organization that can confuse many.  Be careful, there are a lot of firms that clam to know what they are doing, hire a firm that trains you to maintain your marketing plan.

                  With low cost marketing idea generating help, a good digital identity, a well branded nonprofit organization and attention paid to your donors and beneficiaries’ needs, success will be yours in 2013!

                  Related Blogs


                  Related Blogs

                    Nonprofit Marketing; 15 Best Low Cost Marketing Ideas for 2013

                    nonprofit marketing low cost marketing ideas

                    Nonprofit Marketing; 15 Best Low Cost Marketing Ideas for 2013

                    By Thomas R. Reich PhD

                    Nonprofit Organizations can benefit greatly in 2013 from improved marketing plans.  Many charity directors don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger nonprofits.  Let’s look at low cost marketing ideas that can really boost your organization in 2013.

                    To make this work, remember that in the past, most every nonprofit organization bought yellow page adds.  The yellow pages are dead, but good marketing replaces its exposure, without some of the low cost marketing ideas discussed here, charities may be seriously underexposed.nonprofit low cost marketing ideas

                    1)     Your first low cost marketing idea is to create and maintain a good functioning organization website.  Your website is you’re on line office, your virtual spot for donations, the first impression many potential donors and volunteers have of your organization and yes, it is your new yellow page add.  Your website should also be an information resource for your cause and services.

                     

                    nonprofit low cost marketing ideas2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain. Donors and volunteers respond to new ideas and information which has been optimized for the internet.

                     

                    3)     Survey existing donors, a low cost marketing idea which is easier than you may think. How do your volunteers feel about your cause and services? Stay in touch through informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your cause and services and how they directly benefit the community.

                     

                    4)     Make a list of your strengths; this can be another low cost marketing idea generator. Are you the cause leader in your area? Is your organization the most experienced? nonprofit low cost marketing ideasDo you have the highest quality service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns

                     

                     

                    5)     Now time for an easy, low cost marketing idea, one you need to do now!  The donor is always right… always. The time to prove this statement is when the donor experiences a problem with your cause or service. Make a point to take responsibility and solve any problems that a donor or volunteer might have immediately. Satisfied associats turn into repeat, long-term donors and supporters.

                     

                    nonprofit low cost marketing ideas6)     This next tip is a low cost marketing idea if it helps you with the previous two ideas.  Take a large donor out to lunch. Now is the time to ask a reliable donor out to lunch. Touch base with them to see how your organization is solving problems and meeting their needs and expectations.

                     

                    7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your marketing budget is 3% to 5% of annual revenues. Organizations that sell products or services need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising and sponsorship placement.

                     

                    8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about nonprofit low cost marketing ideasyourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, donors and prospective volunteers.

                     

                    9)     *****A low cost marketing idea should always look at social media.  Pinterestis one of the newest and most effective parts of a social media exposure for your program.  You can find out more in these articles:

                    How to Make Pinterest Work for You

                     

                    nonprofit low cost marketing ideas10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your orginazation, check out these suggestions:

                    45 Secrets of Driving More Donations through Social Media

                     

                    11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, as a Director of a nonprofit organization you need to update every week, you need an organization page.  Want to know more, take a look at:

                    LinkedIn for Nonprofits; the Lists for Action Now!

                     

                    12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and organization page.  Learn more here:

                    Want More Visitors? Use Social Media to Drive Visitors Home!

                     

                    13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website. Learn more here:

                    The fundamentals of social media engagement; common sense, not tips and tricks.

                    nonprofit low cost marketing ideas

                     

                    14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest, YouTubeand any other social media fads that appear in 2013 into a network.  Learn how to use back links and directories.  The more you work on your on-line presents, the more your organization will benefit!

                    3 Must Do’s in Your Social Media Network; Making Your Organization Relevant in Social Media

                     

                    15) Here is your top low cost marketing idea for 2013; in fact it is the most important idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each facet of your marketing plans success to determine what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.

                     

                    nonprofit low cost marketing ideasBonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost compared to struggling with a part of running a nonprofit organization that can confuse many.  Be careful, there are a lot of firms that clam to know what they are doing, hire a firm that trains you to maintain your marketing plan.

                    With low cost marketing idea generating help, a good digital identity, a well branded nonprofit organization and attention paid to your donors and beneficiaries’ needs, success will be yours in 2013!

                    Related Blogs

                      Pin It