10 Pinterest Tips to Increase Website Traffic up to 50%

Useing Pinterest small businessPinterest Tips to Make your Visual Obsession a Tool for Website Traffic

By: Thomas R. Reich PhD


With Pinterest, there are many Pinterest tip2 that can not only make you more professional, but make you pins more searchable.  Other Pinterest tips here will help convert interest in your Pinterest site or Pinterest board into a direct path to your website.  Matching the interests of your Pinterest site to the interests of your website is key.  With this in mind, other Pinterest tips can lead potential customers or those interested in your cause directly to your website.  Let’s explore a few of the Pinterest tips and improvements that can increase your website traffic, and like everything on Pinterest, with no cost other than your time and patience:

Pinterest tips from Dr Thomas R Reich

  1. 1. Start every Pinterest success story with the proper set up of your Pinterest account.  Think long and hard, pick the perfect wording for your overall Pinterest heading, these 2 sentences are the thing visitors see first and should fully represent the overall purpose of your Pinterest account.
  2. 2. Create a “bug” that fits within the 300 by 300 pixel maximum spot allowed by Pinterest.  This should not be an unlabeled picture, this represents you, your company and what you stand for.  Pinterest Tips: This little “bug” goes on every pin you will ever post, so if you have a logo it should be there your colors should be there and look around there are lots of ways to be creative and still represent what your Pinterest site is all about.
  3. Once you have picked and branded a Pinterest site, stay on topic.  If you are a Tropical Fish fan and have branded a site for your hobby, create boards about fish, aquariums and the hobby, do not post-graduation pictures unless it is a Pinterest site about your family.  If you own a paper shredding company, make boards about paper shredding, security, shredding machines – get the picture.Pinterest small business
  4. Pay attention and take care to set up each board in a unique way, write a good intro to the board, you have 3 or 4 lines here to describe what specific topic this board is covering within your Pinterest site.
  5. On both the Pinterest site description and again on each individual board save enough space to put both your email and your phone number if this Pinterest site is being used to promote your business or organization.  So often a nonprofit organization will expect interest parties know their contact, well today people need to be led by the hand.
  6. Pinterest Tip: Complete all aspects of your profile, verify your website and list it, this will create a link on the front of your Pinterest site, also verify and include your Twitter site which will then be given a link on the front page of your Pinterest site.  Link your email, Twitter and Facebook to the Pinterest account within the profile which will make it easier to log on and allow you to post new pins to twitter as you pin them to your Pinterest board.how deep rich data works
  7. Verify your website and input the code given by Pinterest to activate Pinterest analytics.  With Pinterest analytics you can see who is following you who is pinning you and all kinds of valuable marketing information, all free.
  8. Create a full description for each and every pin, it should describe what you are promoting or supporting your phone # email and website.  This enables those who find the pin outside of your Pinterest account to easily get in touch with you, a great Pinterest tip.
  9. Link each pin to your website.  This is a process that can be done easily and has been described in my earlier blogs, just go to troblenreich.com and search Pinterest tip or email me at director1@gmail.com for more Pinterest tips
  10. Pick images that represent what the title of each board represents, don’t just post pictures, post pictures the mean what you are trying to say, Pinterest is talking with pictures.

Pinterest small businessBonus Pinterest Tip:  Many make the mistake of leaving the first picture they post as the “key picture” of the board, or they spend a lot of time to pick the picture they like best only to find a better one half way through pinning to that board.  Press change picture and scroll till you find the right picture, click twice on that picture and adjust it to fit the frame of the “Key Picture” as you would like it to appear.

Bonus 2 Pinterest Tip:  Many do not know that even though the boards appear first to last as you create them in your Pinterest account, you can simply click and hold over the board and drag and drop each board to make sense to the visual story you are trying to portray.

Most important to remember about Pinterest tips, is to just have fun, if you are a visual person this is your medium, if you are artistic even better.  If you hate pictures and would rather blog, then Pinterest probably will boor you, but I bet someone close to you may be able to turn your blogs into pictures and a visual story, this is what Pinterest and Pinterest tips are all about.





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    Dr. Thomas R. Reich Ichthyologist, Tours Florida’s Finest Aquarium Fish Farm.

    Thomas R. Reich PhD explores Florida Fish FarmsBY  /  FRIDAY, 07 FEBRUARY 2014 /  PUBLISHED IN UNCATEGORIZED

    Ekkwell Water Life Resources Pond Fish Farms

    By: Ichthyologist Thomas R. Reich PhD


    No journey into the world of Florida Ponds and their uses could possibly be complete until we discover where all those fish we see in our local pet store come from!  Dr. Thomas R Reich, PhD Ichthyologist takes us on a journey through the fascinating world of Florida Pond Fish Farms.

    We were given a rare opportunity to visit the tropical fish production facilities at Ekkwell Water Life Resources in Plant City just outside Tampa, Florida.  Ekkwell is the oldest active tropical fish farm in Florida and the center of American tropical fish production, and a well known research destination to Ichthyologists like Dr. Reich.

    Since its founding in 1962, Ekkwell has expanded to be the world’s largest pond fish farm grower and shipper of freshwater tropical fish, globally distributing over 100 tons of livestock cargo monthly, making live tropical fish the #1 item shipping air freight at Tampa’s International Airport.

    This is a very private family business, employing over 60 of the top professionals in agriculture production and pet industry distribution specialists working with the pond fish farm. Many things we were exposed to are trade secrets, and have never been seen outside the gates of this vast complex of pond fish nurseries, we thank the Hennessey Family for their generosity in sharing these intriguing sights!

    Ekkwell, in fact, occupies over 450 acres of rearing ponds and over 1,000,000 square feet of indoor breading and hatchery facilities in their pond fish farm facility.

    Owner of Ekkwell, Jack Hennessey is very proud that Ekkwell Water life Resources has been awarded over 275 professional and Pet Industry awards, including, Greater Tampa Chamber of Commerce Small Business of the Year, US Chamber of Commerce Blue Chip Enterprise Award, US Chamber of Commerce Florida Small Business of the Year, and the US Commissioner of Agriculture Environmental Leadership Award, to name a few.

    Dr. Thomas R. Reich explains that there are many types of breeding methods used in a commercial pond fish farm and very specialized methods and equipment used to produce the millions of fry needed to supply the never ending demand for high quality, healthy tropical fish for the home aquarium.

    The job of the farm is far from over when the eggs hatch, months of work tending to the pond fish farm and years of experience and expertise combine to develop the tropical aquarium fish that will eventually be shipped and sold in retailers around the world to eager hobbyists.

    Many of the babies are moved into the biologically rich outdoor ponds, which can be used to rear the young fish just about year round here in South Florida.  After 8 weeks to almost 6 months, depending on the fish species, they are “harvested” through a process known as raking, which is done by hand in the ponds of the pond fish farm with 2 men and a special “raking Net”.

    Up to hundreds of thousands of fish are harvested out of each of the 450 ponds in staggered intervals.  The fish are then collected and put in special vats on a custom truck and transported back to the indoor facility’s acclamation vats, the first step on their long journey to your local pet store!

    Ekkwell Water Life Resources is only one of the many uses of Florida pond fish farms.  Dr. Thomas R. Reich encourages you to contact Florida Pond Management for all you Pond related needs and keep Florida’s ponds the best they can be!

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      How Good is Your Website at Lead Generation?

      website marketingHow Good is Your Website at Lead Generation?

      10 Ways to Improve Your Website Traffic.

      By Thomas R. Reich PhD

      Having a nice looking website is good, but having a website that inspires trust and motivates people to gives much better lead generation results.  The key here is to make your website more “sticky.” This will keep visitors on your website longer and will help build trust, visitors that trust your site sign your registrar and the visit becomes lead generation. Below are several simple features and strategies that help make your website more effective:

      1)      Have a registration page or “newsletter sign-up” link clearly visible to all website visitors to convert a email marketingvisit in to a lead genreation.  This will help you build your email mailing list, keeping your visitors informed of success stories with a weekly newsletter.

      2)      Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service.  A blog discusses topics of interest to those who visit your specific site and help in turning a one time visit into a repeat visitor and therefore a lead generation machine.

      3)      Set up social media networks such as Pinterest, LinkedIn, Facebook, and Twitter.  Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence when they see your “brand” or look and this works as a net, a lead generation magnet.

      4)      Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes.  Be active and make sure everything in your network is linked to your website and blog and make your enter on line network a lead generation machine.

      how to use deep rich data5)    Include a ”product or service page” which helps generate income and recognizes your most popular products or services at an introduction price. This also helps establish trust and lets potential customers know you have a variety of products and actively want their business, this is yet another facet of a lead generation machine.

      6)    Also include an “About Us” page which talks about the founder direction if the company but also has links to an employee bio page with information on your board and staff, also include any chambers or service organizations the firm is involved with. This helps communicate annual reports, accomplishments, new objectives, and unique projects and activities. This helps establish trust, transparency and confidence while also working towards lead generation.  The reason you are marketing your website is lead generation, do not lose site of that fact, make sure to blow your own horn as much as possible, when a visitor comes to your site that is the time to let them know who you are and why they should want to find out more about you.

      7)   Have a “by now” with multiple options to purchase such as Pay Pal, Credit Card, pr online check etc. how does deep rich data workInclude information regarding exactly what they get if buying on line and what guarantees they have if not satisfied. Finally, remember this is the ultimate lead generation, follow up with this on line purchaser and make them feel like a valued customer.

      8) Add a store which can help you sell even more items, remember, getting a visitor to purchase anything even to download a free eBook is a lead generation home run.

      9)  Add short videos communicating your product, services, success stories or testimonials. This is very effective in connecting with people and getting them to take action, this is a lead generation home run.

      10)  Add an events page to announce your upcoming events, workshops, meetings or community service DRD or Deep Rich Datainitiatives to ensure good participation.  Having an active record of service to the community and sponsoring seminars and Chamber events, is a good way to encourage confidence by the visitor in your firm and thus, is a great lead generator.

      Having a website is necessary; however it is critical that the website continues to grow with your business.  By providing up to date content with useful information about your services successes and ever changing products, your website can build and retain a faithful group of supporters which will contribute to the growth of your organization, and ultimately turn your website into a self perpetuating lead generation machine!.


      A nonprofit website serves as an informational resource to potential grant funders, donors, future board Dr. Thomas R. Reich explains website storemembers, and constituents; therefore it is critical that you continually improve this valuable communication resource.

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        Replace Yellow Pages with Good Low Cost Marketing Ideas in 2014

        Internet marketing tips for 2013Replace Yellow Pages with Good Low Cost Marketing Ideas in 2014

        By Thomas R. Reich PhD

        Small Businesses can benefit greatly in 2014 from an improved low cost marketing ideas and  plan or 15 ideas if you will.  Many small businesses owners don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger companies.  Let’s look at low cost marketing ideas that can really boost your small business in 2013.

        To make this work, remember that in the past, every small business bought yellow page adds.  The yellow pages are dead, but good marketing replaces its exposure, without some of the low cost marketing ideas discussed here, small businesses may be seriously underexposed.

        1)     Your first low cost marketing idea is to create and maintain a good functioning company website.  Your website is you’re on line office, your virtual sales floor, the first low cost marketing ideasimpression many potential customers have of your small business and yes, it is your new yellow page add.  Your website should also be an information resource for your products and services.


        2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain and the low cost marketing ideas they can get there. Customers and prospects respond to new ideas and information which has been optimized for the internet.


        3)     Survey existing customers, a low cost marketing idea which is easier than you may think. How do your customers feel about your products and services? Stay in touch through informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your products and services and how they directly benefit the customer.


        low cost marketing ideas4)     Make a list of your strengths, this can be another low cost marketing idea generator. Are you the low price leader? Is your business the most experienced? Do you have the highest quality product or service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns



        5)     Now time for an easy, low cost marketing idea, one you need to do now!  The customer is always right… always. The time to prove this statement is when the customer experiences a problem with your product or service. Make a point to take responsibility and solve any problems that a customer might have immediately. Satisfied customers turn into repeat, long-term customers.


        6)     This next tip, is a low cost marketing idea if it helps you with the previous two ideas.  Take a customer out to lunch. Now is the time to ask a reliable customer out to lunch. Touch base with them to see how your companylow cost marketing ideas is solving problems and meeting their needs.


        7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your marketing budget is 3% to 5% of annual sales. Retail businesses need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising placement.


        8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about yourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, customers and prospects.


        low cost marketing ideas9)     *****A low cost marketing idea should always look at social media.  Pinterest is one of the newest and most effective parts of a social media exposure program.  You can find out more in these 3 articles:7 Free Pinterest Tools; Things to get You Noticed!


        10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your small

        low cost marketing ideas

        business, check out these suggestions:  How to use Twitter for Small Business

        low cost marketing ideaslow cost marketing ideas


        11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, you need to update every week, you need a company page.  Want to know more, take a look at:

        LinkedIn for Nonprofits


        low cost marketing ideas12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and company page.  Learn more here:   Want More Visitors? Use Social Media to Drive Visitors Home!


        low cost marketing ideas13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website.  Learn more here:

        10 Tips and Tricks to make Your Website a Lead Generating Machine!


        14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest and any other social media fads that appear in 2013 into a network.  Learn how to use back links and directories.  The more you work on your on-like presents, the more your small business will benefit!

        Want More Visitors? Use Social Media to Drive Visitors Home!


        low cost marketing ideas15) Here is your top low cost marketing idea for 2013, in fact it is the most importaqnt idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each fassett of your marketing plans success to determin what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.


        Bonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost, compared to struggling with a part of small business that can confuse many.  Be careful, there are a lot of firms that clams to know what they are doing, hire a firm that trains you to maintain your marketing plan.

        15 low cost marketing ideaswww.troblinreich.com

        With low cost marketing ideas generating help, a good digital identity, a well branded small business and attention paid to your customers and their needs, success will be yours in 2014!

        Have Questions or need some low cost help making your marketing ideas get the attention they deserve, email me at Director1@gmail.com  and I will answer you directly and quickly!

        Lets make 2014 the best year ever!

        Your accessible marketing online marketing expert

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          26 Ways to Make Pinterest for Small Business Work Better

          Useing Pinterest small business26 Ways to Make Pinterest for Small Business Work Better

          By Thomas R. Reich PhD




          Here we are, a new year and bright prospects with including Pinterest for small business account to generate ROI and real traffic to your website.  Ever wonder why some competitors Pinterest sites have so many followers and some have none at all.  Let’s look at a few improvements you can make to be a Pinterest small business superstar!

          1)      Make sure your profile is 100% complete:Pinterest small business

          A)     Use highly relevant business name, not a slogan or personal name for best results with Pinterest for small business

          B)     Take time write a great “about” section, you only get 2 lines make them count!

          C)     Connect all your social accounts both in profile page and on connect page

          D)     Verify website, which allows your website URL to appear on your Pinterest site

          E)      Upload a high quality profile image or logo, this is what is tagged on every pin you make

          F)      Make sure to add your location, a US address is a comfort factor, French address gives an exotic impression, all a part of marketing yourself in the virtual world

          2)      Make a separate board for each keyword in your websites keyword list; this will greatly help in search engine SEO issues.

          Pinterest small business3)      Give all boards a unique name, yes it should contain one of your unique keywords, but use the focus keyword in a title that attracts interest to your Pinterest for small business account

          4)      You should chose a board cover picture after your have populated each board with pictures, pick the picture closest to the keyword the board represents and make it one with a unique look that will attract interest, even with 100s of pins the visitor to your Pinterest for small business account will only see the cover picture, so make it count!

          5)      Use the Pinterest arrange board option to move each board to tell a story from left to right, top to bottom, don’t leave them in the default position or each new board will appear last in succession, bottom right.

          6)      Do not forget to add a category to each individual board on your Pinterest for small business account, by using the dropdown list called categories when writing the description of each board.

          7)      Write a great intro to each board, using as many keywords as possible along with the keyword Pinterest small businessthe board is focused on.

          8)      Add contact to each Pinterest board in the board description section.

          9)      If you have a main keyword or keywords, you can do multiple boards from different angles on that one keyword.

          10)  Take time and write a good description on each pin, do not leave the default from where you pinned the picture from if it is another website.  Remember if you pin from somewhere it probably already has a description, you can change this when signed in to the Pinterest for small business account in the description section of the pin itself.

          11)  Change the URL link of the pin in the same area as above, simply highlight the existing URL copy the best page URL on your website or blog which that picture could be directed if clicked on and paste it into the URL area.  Now if that picture is enabled to lead potential customers from your Pinterest for small business site to your website.

          12)  Remember; the more boards with many pins contained in each that relate to your website, the Pinterest small businessmore potential ROI can be attracted by your Pinterest for small business account.

          13)  Stay on topic, all boards should relate to your product or service as described in the site description section of your Pinterest for small business site.  All pins should relate to the topic of that particular board description.

          14)  One exception to the above is 1 or 2 special boards you may create from time to time in different seasons to attract visitors to your site.  An example might be a Christmas board, however the theme of that Christmas board should relate to one of your key words.

          15)  Go to other related boards that will allow you to pin to their boards and pin those pictures that directly relate to their site.  Do not do this randomly have a plan and male sure the picture complements that site.  These posted pins are free advertising to get potential visitors to your site so make sure the picture you pin to another’s site is high quality and relevant their keywords.

          Pinterest small business16)  Do as many likes as possible on other related Pinterest for small business accounts.  This will do two things; first it encourages that site to visit your site and like you back and second it helps to get your name out and around Pinterest.

          17)  Commenting on pins posted to other related Pinterest sites also serves to market your Pinterest for small business site throughout the Pinterest world.  Make sure your comments are always positive, negative or controversial comments are never good in the Pinterest world.

          18)  Pinterest for small business gives you the power to invite board contributors.  There is no better faster way to get likes and attract new visitors than to invite other related Pinterest sites to add content to certain of your boards.

          19)  Add a follow me on Pinterest button on your website and to your blog, this makes it easy for anyone to follow or even visit your Pinterest for small business site, now that they are already visiting your website or blog and interested in your particular brand.

          20)  Add a Pinit button to your internet home page, this makes you ready at any time to pin anPinterest small business interesting picture to your Pinterest for small business account.  With a Pinit button installed you can instantly pin a picture from a website your are visiting or even image search you have done in bing or Google back to any one of the boards on your Pinterest site that you chose from a drop down list, you can even change the pin description right then.

          21)  Cross promote your pins to Twitter by checking the Twitter box at the bottom of the information popup page when pinning a picture to your Pinterest for small business board using the Pinit button.

          22)  Monitor what is trending in Pinterest by checking the “popular section” if you can create a board and pins that relate both to your product or service and to that popular Pinterest topic, do it and get increased traffic, but you must do it right then while it is a trending topic.

          23)  Use a little known app service called Pinwoot that allows you to follow like users and get follows back, also you can promote your pins and promote getting likes to specific pins within your Pinterest for small business site.

          Pinterest small business24)  Whenever you can share original pictures of your products and services, of your staff, parties you may have, and any meetings you may have form time to time.  Pinterest for small business gives you the opportunity to share the culture of your organization, and color it any way you would like, remember to always be positive.

          25)  BONUS#1: Remember always be positive in Pinterest, there are places to complain on the internet Pinterest for small business is not one of them, it is a place to shine and be as positive as possible at all times.

          26)  BONUS#2; Pinterest for small business gives you the opportunity to share playable videos from YouTube or Vimeo right on your Pinterest site by simply pinning them from YouTube and Vimeo and play from your pin without leaving Pinterest.

          Finally it is important to make Pinterest for small business a daily or at least biweekly routine.  You need to be adding and updating pins to stay current and relevant in the Pinterest search engine, yes they have their own internal search, so if you understand SEO and Keywords they are as important here as in a website.  Also remember that Google and Bing routinely draw images for their own image search pages from Pinterest and yours may very well show up in searches outside of Pinterest so have them described and URL linked correctly to your website and brand.Pinterest small business

          As with anything in business, if it is worth doing it is worth doing well.  If you decide to improve your Pinterest for small business account, use the advice above but remember this.  Being consistent, being positive at all times and pinning a few things related to your business several times a week is the #1 piece of advice I can give you to improve your Pinterest for small business account, hard work and perseverance pays off in the end!

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            Amazon Prime Air Like Concrete for Safe Rooms

            Concrete Safe Room10 Reasons Why Concrete Best Material for Safe Rooms:

            Interlocking Morterless Incablock is the Strongest Safe Room;

            Like Amazon Prime Air it is the coolest New Thing

            By Dr. Thomas R. Reich


            Global Habitat Resources and their Incablock product researched for years to find the safest Concrete Safe Rooms are as cutting edge as Amazon Prime Airstrongest materials for our new safe room kits, much like Amazon Prime Air we came up with a lighter than air solution .  We found some very interesting facts:

            1)      Newly mixed concrete will harden even if it is under water.

            2)      Concrete was used extensively by the ancient Romans for a wide variety of construction projects, including buildings, roads and aqueducts, many of which still stand today, over 2000 years after the concrete was originally poured!

            Pozzolan makes safe rooms lighter than air3)      The ancient Romans used Pozzolan (volcanic Material)  to add to the strength and durability to the cement.

            4)      The concrete used by the ancient Romans more than 2000 years ago is similar to the particular mix of concrete Global Habitat Resources recommends today for greater strength and durability in their Incablock kits.  Much like Amazon Prime Air Inceblock has found a modern application of an age old delivery system.

            5)      Concrete produces heat as it cures further strengthening the permanence of its bond to the structure as a whole.

            6)      Cement is made by mixing water with a binding agent called “cement” along with other pozzolan use in cementmaterials such as sand gravel or crushed rocks.  When mixed with water the cement creates an adhesive that binds all the materials in the concrete together, turning block concrete into a solid rock wall.

            7)      The use of concrete nearly stopped about 1,600 years ago after the fall of the Roman Empire.  Concrete was not widely used again until cement was rediscovered in the mid-1700’s.  Pozzolan was not added as a strengthening agent until when Global Habitat Resources Incablock safe house structures recommended it in the formula, finally equaling the strength and durability of The Roman structures of old.  Amazon Prime Air is a system that hopes to make an unmanned solution to shipping, as efficient as the traditional way of shipping.

            cement block safe house8)      Concrete is one of the most widely used building materials on our planet.  It has again become a popular material because it is strong, relatively inexpensive, easy to use, nonflammable, heat resistant, durable, water resistant and can be formed into almost any shape.

            9)      Concrete, when properly designed as in the Global Habitat Resources designed Incablock kit for the perfect safe room, is far stronger and more durable than most houses built around the safe room concrete structure, and in many cases have been shown to survive the total destruction of the house itself.

            10)  Concrete, when designed properly, poured through concrete blocks and cured in the ancient Amazon Prime Airtraditions of the Romans by adding Pozzolan and additionally anchored to the earth properly, will greatly increase your chances of surviving an earthquake, Tornado, Hurricane or other natural disasters right in your own home. Amazon Prime Air will revolutionize shipping in much the same way!

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              How Does “The Cloud ” Work?

              the clousWhat Is Cloud Computing? 

              How Does “The Cloud” Work?

              By: Thomas R. Reich PhD

              According to Forbes “Top Ten Strategic Technology Trends,” the Cloud is the next “new thing” to help make life easier for individuals. However the way industry experts carelessly toss around the word Cloud, it’s a wonder that most business owners or individuals alike know exactly what “The Cloud” is and how it can work for business? The goal of this article is to state in simple language what the cloud is, what it does, and how it can help business.

              Very simply put, “cloud computing” is a virtual server available over the internet outside of the cloudyour computer and adhering to extreme security protocols.  The Cloud is not in the sky, it is not in a satellite and it is not totally new, it was once called utility computing in its earlier form.  When referred to as “computing in the cloud” it may be referring to anything outside of the computer itself including conventional outsourcing.

              In its simplest form, Cloud Computing is a way for the IT department to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software. the cloudCloud Computing is any pay-per-use service, usually subscription based or pay-per-use service that is delivered over the internet requires no physical equipment or space on site and extends or IT systems existing capabilities on site.

              “The Cloud” is a term used by many companies marketing various services over the internet with varying degrees of success and security. The most common is secure backup, but investigate fully the firm providing the “cloud” backup before storing data. Some use facilities in one location others use up to 3 backup locations.  Multiple locations are important during times of natural and man-made disaster.  When Hurricane Sandy hit in the cloud computingfall of 2012, data centers in the area were closed for up to 2 weeks.  Cloud services based only in one location in the northeast had problems; those based in say West Coast, Alaska, and New York did not flinch.

              Another popular use of “the Cloud” is for cloud based programs.  Adobe now has its popular “Creative Suite” available as the “Creative Cloud”.  The advantage of this is that you can store your files in the “cloud” as well and access your creative cloud set of programs from where ever you are in on the road, an Ipad or even in a customer’s office with your password, this is called SaaS or (Software as a Service).  Now not only can you access your creative cloud but your personal files are there too.

              The most common platforms and programs offered over the internet and referred to as “Cloud Computing” are:

              cloud computing1)   MSP (Managed Service Provider); this is one of the oldest forms of the cloud and is usually part of managed services used by a remote IT provider. It permits a company’s systems to be backed up remotely, virus scanned remotely, or comb email for spam and dangerous viruses and malware, remotely,  before such things even come in contact with a company’s systems to name just a few MSP services.

              2)   Utility Computing; this is the most common form of service that advertisers are referring to when advertising “The Cloud”. It is simply remote storage and backup with varying degrees of security.

              3)   SaaS (Software as a Service); with SaaS “the Cloud” allows thousands of users to sign in to one program and use it simultaneously. For the user this allows use of an expensive program for a low cost each month with little or no upfront cost.  For the software provider it means cloud computingonly one copy of the program to service in one central location, rather than multiple customer sites.

              4)   Platform as a Service; this is a variation of SaaS, but it is something that really brings out the capabilities of “The Cloud” to the programmer.  With Platform as a Service, the user rents only the capabilities of the program and computing abilities they need for the project they are working on.  One use for this is for saleforce.com which lets you run virtually over the cloud in a safe secured environment and charges increase only as your sales staff and activity increases.  Another use are utility heavy, hardware intensive protocols like animation programs with heavy rendering needs, users can now simply rent computing power for a few hours rather than upgrade in house equipment.

              cloud computing5)   Service Commerce Platforms; This is a relatively new use for “The Cloud” and allows for things like secretary services, copy writing and copy editing services virtually over the internet, as if the worker was in your office on another computer station.

              Cloud Computing is a term used in many different ways for a variety of products and services with never-ending list of definitions and nicknames. Remember when “The Cloud” is referenced it is referring to a service or program accessed through the internet outside of your geographical IT equipment.

              With the internet rife with viruses and malware, Managed services are becoming a must.  Good managed services will monitor and interact with your systems remotely.  When you have 987edf85c7a9dc9f3c13f32bf08f7317managed services you are almost doubtlessly “Cloud Computing”

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                Could You Be Leaving Money on the Table? Business Certifications Made Easy!

                SBACould You Be Leaving Money on the Table?

                Business Certifications Made Easy!

                By Thomas R. Reich

                Minority Business Certifications come in several types and some are easiergetting MBE certified to qualify for than others.  In today’s competitive world, could you be leaving money on the table?  Felix Zapata, an expert in the field of minority and disadvantaged business certifications.  Felix told us “many government “set-asides” or contracts reserved for Certified businesses go unclaimed because businesses do not know they are qualified to apply”

                Some of the Minority Business Certifications that are available are:

                MBE certified(MBE) Minority Business Enterprises A minority –owned business is a for-profit enterprise, regardless of size, physically located in the United States of its territories, which is owned, operated and controlled by minority group members.  A minority is generally defined as an individual who is African American, Hispanic American, Asian American, or Native American and is elligable for Minority Business Certifications.

                Certification for Women owned and controlled businessesWBE Certified

                (WBE) Women Business Enterprises Business Certifications signifies that a business is owned by a woman or group of women.  Government

                agencies and corporate procurement offices require third-party verification that a business is owned by a woman or group of women in their fulfillment of “set-asides”and diversity programs.  WEB minority business certifications are available to businesses possessing 51% ownership by a woman or group of women.

                sba(8 (a) Certification These Business Certifications are the only one provided by the Federal Government, and is the hardest to qualify for.  Only applicants who are members of socially disadvantaged groups and are economically disadvantaged can be considered for approval to this Minority Business Certification program.  Many 8(a) applicants become ineligible for 8 (a) business certifications due to the $250,000 net worth limit.  This limit is defined as a personal net worth of $250,000 or less, excluding the equity in a personal residence or the business itself.

                Felix Zapata hosted this  free informational webinar on the merits and qualifications of becoming a recipient of felix ZapataMinority Business Certifications on Wednesday August 28, 2013.  He will cover the different types of minority business certifications in depth, along with the varying qualifications to apply.  Could you be leavening contracts unclaimed, low interest loans and government grants behind?  Watch the webinar Wednesday August 28, 2013 CLICK HERE Business Certifications Webinaar, could you be leaving money on the table, and are you eligible for one or more business certifications right now?

                wewebinar business certifications

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                  Is Your Website Generating Leads, Here’s How to Make it Better!

                  web designHow Good is Your Website at Lead Generation?

                  Having a nice looking website is good, but having a website that inspires trust and motivates people to give is much better.  The key here is to make your website more “sticky.” This will keep visitors on your website longer and will help build trust. Below are several simple features and strategies that help make your website more effective:

                  1)      Have a registration page or “newsletter sign-up” link clearly visible to all website visitors.  This will help you build your email mailing list, keeping your visitors informed of success stories with a weekly newsletter. It will also be useful for fundraising or online donations.http://troblinreich.com/

                  2)      Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service.  A blog discusses topics of interest to those who visit your specific site.

                  3)      Set up social media networks such as Pinterest, LinkedIn, Facebook, and Twitter.  Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence.

                  tom reich explains social media4)      Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes.  Be active and make sure everything in your network is linked to your website and blog.

                  5)    Include a ”Sponsor Page” which helps generate income and recognizes your corporate donors. This also helps establish trust and lets foundations know you have a variety of income generating strategies.

                  6)    Also include an “About Us” page which talks about the founder and mission but also has links to a board bio page with information on your board and advisory committees. This helps communicate annual reports, accomplishments, new objectives, and past 990 tax returns. This helps establish trust, transparency and confidence.Thomas R. Reich explains about us pabe

                  7)   Have a “Donation Page” with multiple options to give such as used items such as computers, property, a used car, etc. Include information regarding the donation of time and talents through volunteering. Finally, provide means for donating cash by check or credit card.

                  8) Add a store which can help you sell items to raise funds, collect donations or set up pledges, sponsorships or installment giving.

                  9)  Add short videos communicating your mission, services, success stories or testimonials. This is very effective in connecting with people and getting them to take action.

                  Thomas R Reich explains events planning page10)  Add an events page to announce your upcoming events, workshops, meetings or fundraising initiatives to ensure good participation.

                  Having a website is necessary; however it is critical that the website continues to grow with your organization.  By providing up to date content with useful information about your services successes and needs, your website can build and retain a faithful group of supporters which will contribute to the growth of your organization.


                  A nonprofit website serves as an informational resource to potential grant funders, donors, future board Dr. Thomas R. Reich explains website storemembers, and constituents; therefore it is critical that you continually improve this valuable communication resource.

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                    8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

                    Thomas R. Reich Deep Rich Data8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

                    We all know that Twitter helps drive revenue when it is used properly.  Twitter works best when used with the principles of Deep Rich Data to deliver links to your website, blog, video or other social media posts.  However, what if you could maximize Twitter itself; use those tools that exist within Twitter to drive more potential customers directly to your landing pages.

                    Let’s look at some ways Twitter can become a better site for your use.  Ways that make Twitter a standalone asset to bring more traffic to your web site.  Simple changes and additions to your Twitter site and the way you use Twitter can add new visitors to your website.deep rich data drives Twitter

                    1)      The first thing many Twitter users forget is the first thing a visitor sees, the front page.  Deep Rich Data begins on your Twitter “landing page”, you have the opportunity to insert three image layers.  The first is your profile image. This should be a good picture that represents you in the image you wish to portray. This may be dressed in a suit, it maybe t-shirt, but the key is creating the image you want to market yourself as.  The second image is the header and should be your logo or a custom image that fits the rectangular square which represents what you are promoting.  Try to integrate your phone number and address into this header image. This will save space for tip #2 below.  The third image is the background. This is where you may get creative. You must play with the effects available, but this should contain examples of fun work images that represent what you are promoting or even a bio or awards.

                    deep rich data and twitter2)      The intro description and profile statement.  Many simply say anything that comes to mind in this space which is a very big mistake.  This is your bio the heart of Deep Rich Data and the one or two lines have to get the message across.  Who you are you? What you represent? Why should the reader care?  Here is the hard part; you must do this all in less than 50 words.  This section should take time to develop; it is the most important Tweet you will ever write on Twitter.  This is the statement any first time visitor sees, it is the statement repeat visitors see as they look for your newest Tweets.  You should also update this “bio” often to represent any changes in offerings, awards or personal accomplishments.  As mentioned above, avoid putting phone numbers and addresses in your bio to save valuable space for that bio, sales piece or attention grabber.  Integrate the phone number and address into the header or background.

                    3)      Make absolutely sure you have linked your website properly.   There is a special section for http://troblinreich.com/linking your website, when you simply list your website in your bio, it takes up valuable space and is not a link to your website.  When put into the profile as website link, it appears below your bio and is a link directly to your website.  Remember, Deep Rich Data is all about real quality backlinks, and there is nothing more quality than your own social media sites.

                    4)      Put perma-links in your website to your Twitter site.  It is a very simple process to link your website back to your Twitter site with small buttons, called Favicons, at the top or bottom or even in the margins of your website pages.  You will receive additional Twitter followers this way and having your social media sites connected from your website gives you site a more complete feel to visitors.

                    deep rich data needs followe backs on twitter

                    Always Follow Back

                    5)      Follow back those who follow you.  It is not good to have many more followers than you follow, this is behavior for celebrities not business people.  If someone takes the time to follow you, it is proper Twitter etiquette to follow them back.  If the follower is spam or an undesirable to you, un-follow them.  If you want an active Twitter site, you need to show your followers the respect they deserve with a follow back.

                    6)      Unfollow those that do not follow you back.  If you follow a Twitter unfollow undesirablesaccount and they don’t follow you back I suggest you unfollow them.  It does you no good to have an account that does not follow you back since they do not get your tweets and it takes away possible followers that could fill that valuable space on your list.  I recommend Twippi. It is a simple, free system that shows you who you follow who does not follow you back and lets you unfollow them.  Twippi refers the accounts that do not follow back as Twips and I have to agree with their sentiment.  If you followed someone in good faith, give them 10 or 15 days to follow you back. Them un-follow, but do not un-follow more than 200 in one day, Twitter frowns  on this, but up to 200 per day is usually OK.

                    pinterest tips7)      Attach your Pinterest account to your Twitter account.  There is a place within the Pinterest profile where you can attach your Twitter account.  By doing this, you can select “tweet this” when you pin a picture which has been optimized with Deep Rich Data and Pinterest will create an editable Tweet with the description and link for the picture you just pinned.  If you have URL linked to the picture properly within Pinterest, the Tweet sends followers to Pinterest where the picture sends them to your website.  The action also enhances the Deep Rich Data process and makes the picture more likely to show up in image searches

                    8)      Resend important Tweets many times.  When you have something important to link in a Tweet re-tweet deep rich datalike an upcoming Webinar, it should be re-tweeted many times at different times of the day for a week.  Also do not be afraid to ask for a re-tweet within your Tweet. Re-tweets get you coverage to all the re-tweeter’s followers.  Note: keep a record of who has re-tweeted you and re-tweet something of theirs.  If you have an important Tweet, contact them directly and see if you can exchange re-tweets again.

                    Bonus:  Gain Relevant Twitter followers, and lots of them.  It is important to gain as many relevant Twitter followers as you can.  By relevant I mean followers with a common interest that will be likely to want to see what you have to offer.  This is easier than you think; follow from other Twitter sites with similar profiles.  You are not guaranteed followers using this method, but guaranteed followers are never the way to go.  Do not buy followers; they are not going to do a thing for you.  Remember tip 6, use Twippi to unfollow those that do not follow you back; those you follow that do not follow you back are useless to you.  When you reach 2000 people followed by you, Twitter cuts you off unless you have 1800 or more followers, so it is important to unfollow those who do not follow you back.

                    The history of Marketing

                    Try some of these suggestions and see if you get some real improvement in the production of your Twitter site.  Let us know how these tips work; we want to hear from you. Email me directly and I will respond to any and all questions about Twitter, Deep Rich Data or any social media questions you have.  Tom@troblinreich.com

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