3 Must Do’s in Your Social Media Network; Making Your Organization Relevant in Social Media

By Thomas R. Reich PhD

Are you really doing the right things with Social Media to grow your organization?  It might be because you are trying to use the new medium of Social Media like you used the old medium of advertising, mainly to talk to your audience.  To be successful with Social Media you must involve your audience and talk with them, not to them.  I have observed 3 big mistakes our clients made before learning how to be successful in the social Media arena:

1)     You forget to have a strategy in how to work with your entire online network.

Having a strategy for Social Media marketing goes a long way, and integrating that plan into an overall internet marketing plan is essential to success in your online marketing.  You may want to include some or all of the following in your plan:

a)     The number of times of the day or the week you will update the different Social Media channels.  Some may be each day others may be once a month but make a schedule and stick to it!

b)     Decide what kind of followers you want in each channel.  Do you want quantity or quality?  There are arguments for each and it depends on your mission, all a function of good planning.

c)     It is important to set a realistic goal for the number of respondents to your marketing activities that are converted to your website and then to action, it is important to plan benchmarks to measure results.

2)      Social Media is not just about you, don’t forget about others.

If you only promote yourself without giving value back on Twitter and Facebook, you will lose followers fast!  Sites like Twitter and Pinterest where your followers are not your real life friends but thousands of people interested in what you have to say as promised by your intro are looking for additional content.  Facebook and LinkedIn may be more forgiving through your business pages, but not as forgiving as you may think if all you do is advertise and self promote.

Limit self-promotional posts to twice per week, and divide the remainder of your content between engaging updates free from links, sharing relevant links your readers will enjoy and (polite and friendly) replies to other users.  By following a structured plan like this, and staying on that plan to a schedule, you may find you have more friends that like you instead of just fans that “Like” you.

 3)  Possibly the biggest mistake you can make on Social Media is forgetting to update.

When you don’t update on a Social Media site it is probably the worst offence of all, it says you don’t care, and amounts to doing absolutely nothing!  Even if you make some of the mistakes above, at least you have a presence, at least you can learn from your mistakes as you go along.  In order to make any progress at all you must stick to the schedule we discussed above.  Whether it’s a daily Tweet, a weekly LinkedIn update or a monthly blog or video update, stay on plan!  You may want to post more and in some cases where the followers are growing very fast, you may want to post hourly, we all want that problem!   A good social media manager can help you decide on a good strategy for the frequency of your updates.

Want to learn more?  We have a FREE class for you; first watch this FREE recording of last week’s webinar on Social Media:

Then sign up for and attend this week’s FREE Webinar:

Branding and Graphic Design to Maximize your Social Media Marketing

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/250152466

Join us for a fun and fact filled free webinar; one that will expose you to a world of Graphics and Branding. among other things discussed will be: Logo design and the difference between Logo and Brand! How color can effect your business, how important matching the look and feel of your website to you printed material and social media. We will look deep into the Brand and just what it means! Then we will touch on tips and tricks in many areas of marketing so new even the experts will want to attend. This is a must see for any business interested in increased marketing presents; You will benefit greatly from the knowledge if only to enlighten you on what may be available for your company. As usual this fact filled webinar is FREE.

Can you afford to miss a learning opportunity like this? As always this webinar is free!

As always, feel free to contact Tom Reich for any marketing related questions at tom@bizcentralusa.com.

Please Register for this information – packed Webinar, even if you can not attend at the listed time, we will send all registrants a link to the recorded version of the live event the following day.

Your One Stop Shop for all of your Business Needs,
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(407) 857-9002

All this and more will be answered by resident marketing expert, Thomas R. Reich.

This webinar is free and as always, if you register and are unable to make the live webinar we will send a recorded version to you after the event!

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/250152466

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