May 20, 2013 by admin

11 Easy Nonprofit Fundraisers, Great Results Right Now!

by Thomas R. Reich PhD

1) Super Healthy Smoothie Event – Get a table or stand at the local fair, farmers market, church bazaar or flea market and sell fresh in-season fruit smoothies. Have the fruit and other ingredients donated and have all your members and volunteers bring blenders. You can even have local celebrities volunteer as super smoothie makers for an easy nonprofit fundraiser!

2) Embarrass the Director Event! – Have donors and staff pay a dollar a vote, with no limit on the number of votes they can buy, to decide from a list of 5 embarrassing fates for your good natured director. Their fate could be shaving all facial hair, die hair an embarrassing color, wear a clown suit for a day, trade jobs for a day with volunteers, clean the floor of the local city hall, etc. The possibilities are endless for this easy nonprofit fundraiser and only you know what can bring in the most votes.

3) 50/50 Raffle – This is a no brainier You get a local printer to donate professional looking raffle tickets and sell chances to win for, say $1 each, with no limit to the number of tickets that can be purchased. Here is the hook, the prize is ½ the total intake of funds on this easy nonprofit fundraiser. This way you can periodically announce the size of the prize as it grows, and there is no chance of your organization losing money or insulting a donor because of low ticket sales for the prize they donated!

4) A Seasonal Gift Wrap – The hook here is to set up gift wrapping tables for events other than Christmas in local high traffic shopping centers and malls. Examples of events for this easy nonprofit fundraiser are Mother’s Day, Valentine’s Day, and Secretary’s Day. Again, the possibilities are endless and the free advertising you may get from the mall or shopping center could be stellar!

5) Holiday Email Fun! – In the past, Western Union would send special messages for a fee to loved ones at various events and holidays. This elegant luxury is mostly lost today, but with this easy nonprofit fundraiser you can sell donors the chance for a personalized card to be sent to a loved one with an added gift that the donation made to send the E-card is credited to the recipient as a donation to your organization made by the sender in the receivers name.

6) Mystery Admirer- This event can be a lot of fun. Each donor has a personal note delivered to someone they secretly admire, or someone they openly admire. Here is the catch in this easy nonprofit fundraiser, the one who is delivered the anonymous note must make a set donation to find out who the admirer is, this donation includes a return message; it could go on all day!

7) Mile of Change – In this vary easy nonprofit fundraiser, the organization buys many roles of masking tape and presents the tape in varying lengths to local businesses. The idea is to stick coins of 1 cent up to 50 cents to the tape – end to end. The business that makes the longest strip of tape full of coins wins a nice donated prize. As an added option, have 3 or 4 prizes available, but only if the prizes are donated.

8) Skip a Meal for Hunger – Donors agree to donate at least the value of 1 nice meal and in exchange they skip the meal to demonstrate their solidarity to stamp out hunger in this easy nonprofit fundraiser.

9) Sell Casual Day! - Work with local businesses to get donations from their employees and get the sponsor companies involved to make it a competition for the highest level of donations. The winning companies get an unscheduled casual day, possibly all participating sponsor companies will win if a high enough funds are gathered. This easy nonprofit fundraiser costs nothing, encourages friendly competition, and gets the most dedicated employees a fun cost free brake; win/win!

10) Give to Give it up! – Sponsors donate a minimum amount that can be put up to encourage the victim to participate, to have a friend or boss give up an annoying habit. In this easy nonprofit fundraiser, wives can donate to have husbands agree to not smoke, employees to have a boss shave or weir a T-shirt, the possibilities are endless.

11) Helicopter golf! - Sell Golf balls for $10 each with a unique number, then, send them all up in a helicopter which will then hover over a hole on a local golf course. All the balls are dropped from 500 ft and the one closest to the whole wins. Alternatively, have 3 or even 10 prizes, but all prizes must be donated. If you don’t have access to a helicopter, you can get the local fire department to hover the tall cage over the hole, it is all just good fun after all. This may not be a really easy nonprofit fundraiser, but remember, this kind of event does not happen every day, milk as much publicity for your cause and the donor golf course as possible, maybe even organize a golf tournament around it, but that is a different blog!

Come back in a few days for part 2: 9 Ways to Improve Results from Fundraising Events!tp://troblinreich.com/wp-content/uploads/2013/01/367324913327263807_bRwwGjiW_c.jpg”>11 Easy Nonprofit Fundraisers, New Ideas for Great Results!

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May 3, 2013 by admin

How to Promote the Right Video to Viral Video Status

I was asked how a video is made to go viral and if it is possible to truly cause “Viral” to happen with any video. I gave the following answer:

“That is what we do, but to “any” video, no. There are many limits and challenges that factor into a video going viral.” Said Dr. Thomas R. Reich who developed The Deep Rich Data System which incorporates Twitter, Pinterest, videos, blogs and other factors.

Click Here Watch the Video

Here are some examples of viral videos we have promoted successfully:

Barter Rewards (George Bush Sells Barter) on YouTube called “21st Century Trade Exchange.”

This video was great, but had only 311 views in 4 months when started promoting it 2 months ago. Look it up now it has 448,772 views as of this date.

Jimmie VanZant and his new single “Unfinished Life” CLICK HERE to watch the video

Example 2 for Sony/Red; Jimmie Van Zant had only 2200 views on his new video “Unfinished Life” (He is part of the Lynyrd Skynard Family) I started promoting it last month and as of today it has 613,045 views, as well as an alternative posting that received over 140,000 views from the search hits it got because of the promo on the main Sony/Red posting, totaling almost 800,000 views on the same video.

Going Viral is not possible without some added views, this is simply part of the process of going viral, but it also requires national linked press releases, full social media support, and the video must be good, watchable and “hooky”. I am always interested in seeing what video project looks like before I even consider taking them on for

Click to View LinkedIn for Thomas R. Reich

promotion. We aren’t talking about production value or high dollar videos, but length, look and

the fun factor.

If you check my LinkedIn background, you will see I am a very savvy old school promoter, 67

gold and Platinum Records from the old days, combined with top social media and internet experience today, I love to promote and that is the difference we have here.

That said, never put preconditions on viral video promotion, just as in record charting some tricks must be used, but as you can see the Van Zant video, it is monetized and “bot” views will not work in those postings. Also remember if more than 5-7% of views on a video are “bot” or click through views, YouTube suspends the video and drops the views from the total.

A Truly Viral Video is not viewed by 100% fans!

I do not know of any viral video that has 100% established fans or target market members viewing the content. This is part of the nature of “Viral Videos”, driving far more traffic to a video than would normally go to that video. If promoted correctly, the process results in picking up new fans of the video, or even the product it is promoting, who would not have seen the video and what it represents otherwise. This process is not unlike a paid ad on TV or Radio getting it into the “stream” of hip videos to watch, is the trick to viral.

The content must grab the attention of the viewer to keep them longer than 10 or 15 seconds. This is the nature of YouTube, expect that viewers have short attention spans. That said, have the message front weighted in the video, and make it as short as possible, minimum of 30 seconds to a maximum 90 seconds for a business video, music should be no longer than 3 min, if you expect a shot at a viral video.

The Jimmie Van Zant video presented different challenges and promotional pluses. The video

Chappell Entertainment made the viral video

Jimmie Van Zant Represented by Chappell Entertainment

is from a known artist, it is a great song and the video itself is appealing. “Unfinished Life” had a bit of controversy which always helps (all news is good news in promotions), naturally we created the controversy, and that controversy started the attention and its path towards a viral video. When fans old and new clicked on “Unfinished Life” they stayed on it in large numbers. Many did not stay long, but this is the way it is with any music video. People (viewers) click on winners, the higher the traffic the higher in the search results and the higher the click rate of viewers looking for something new, but you will never see 100% full views ever in my experience!

George W. Bush impersonator with Jeb Bush

Jeb Bush with John C. Morgan as George W. Bush with the real Jeb Bush

The George Bush Parody for Barter Rewards was a different animal all together. Viral for corporate pieces is much harder, it was a 32 second advertisement for Barter services after all, but this video was different. It had the #1 Bush Impersonator John C Morgan featured in the video and he is not only spot on, but has the support of the Bush family, as well as many key politicians in general. He did such a good job on this one, you think it is George W. Bush! The Video is legitimately high quality and well written; the subtle jokes are so well placed you have to watch 3 or 4 times to really take it all in. After seeing it you want to show it to everyone in the office, Democrats

think it is funny in a bad way, Republicans in a good way, and Jeb Bush actually commented he loved it! This was a Viral Video in the truest sense of the word, it was an unexpected big hit, and was an unpaid advertisement in today’s pay per click world!

Here you have seen two examples of the kinds of videos that can go viral, but the trick is to bring the right video together with the right promoter, only than the

alchemy of “Viral Video” can happen.

Some of the Gold and Platinum Records earned by Thomas R. Reich

“Is it an automatic thing to promote a viral video, “absolutely not, it takes an IT factor as well, we had the Bush Library dedication for Barter Rewords and the Van Zant tour for “Unfinished Life” to boost the interest”

Interest + Hook + short and tight + savvy promotion +fun + established network + a bit of stimulus + a little luck = Viral

I Love to discuss promotions of any kind, let me know what you are doing in your viral video promotions and send some videos to view, I love good video, weather I promote them or not!

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April 12, 2013 by admin

Lynyrd Skynyrd Family Member Jimmie VanZant Fishing for a Hit with Captain Matt Valliere back in Florida

Jimmie VanZant and his new single “Unfinished Life”

Lynyrd Skynyrd Family Member Jimmie VanZant Fishing for a Hit with Captain Matt Valliere back in Florida

An award winning musician Jimmie VanZant and an award winning fisherman Matt Valliere find success and redemption through their Floridian roots of backwater fishing.

By Dr. Thomas R. Reich

Captain Matt Valliere, the award winning master fisherman and owner of St. Augustine, Florida based Backwater Charters, received the honor of hosting a music superstar on a redfish expedition. Jimmie VanZant, part of the famous musical family Lynyrd Skynyrd, wanted a break after his recent studio stint of putting the finishing touches on his

Matt Valliere with Jimmie VanZant

newest single, “Unfinished Life.”

“I grew up in Jacksonville listening to “Free Bird” and “Sweet Home Alabama.” When I heard Jimmie wanted to catch some fish, I had to take him out,” said Matt Valliere, the fishing legend of East Central Florida. “He came with fishing in mind and we did great but he let me hear the new songs, and wow, that sound never gets old.”

Jimmie VanZant commented, “We had a lot of fun; I am a fan of Captain Matt now.” VanZant’s new single “Unfinished Life” is available for sneak preview on YouTube. “The response has been great, getting back to my roots in Florida has

Jimmie VanZant “Unfinished Life” CLICK HERE

centered me again and this song reflects the roots my mom instilled back in Jacksonville.” Jimmie VanZant’s solo carrier includes the theme for the popular TV series “The Sopranos.”

Captain Matt Valliere is known as the fisherman’s fisherman, not only a sought after guide, but a top competitive fisherman as well. Matt won awards in the recent IFA Redfish Tour and plans to hit the tour again this year. “Fishing is my life. Some see ‘captain’ as a job and they do it well. I captain to be out fishing, I’m out fishing whether or not I have a charter.”

Thomas R. Reich developed Deep Rich Data

Dr. Thomas R. Reich developer of Deep Rich Data

Thomas R. Reich, Marketing Director of BizCentral USA, who manages the marketing for Backwater Tour Company said, “I use something called Deep Rich Data to promote Matt and his charter business, he has a locally based business, but it is very much national. People come to Florida and want a good fishing experience, Matt’s their man.” Tom Reich continued, “I worked with Jimmie VanZant in the past and when I heard he wanted to relax and go fishing, I knew where to send him and to whom he should go.”

Captain Matt Valliere is available exclusively through Backwater Tour Company at 904.509.1662 and bookings are made up to a year in advance to accommodate out of town fisherman from all over the world coming to the Orlando, Daytona, St. Augustine areas. Jimmie VanZant’s new single, “Unfinished Life”, can be seen on YouTube now and will be included in the playlist of his world tour, “Feels like Freedom”, this summer.

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April 6, 2013 by admin

Dr. Thomas R. Reich’s 10 Essentials for a Successful, Well Represented LinkedIn Site

10 Essentials for a Successful, Well Represented LinkedIn Site

By Dr. Thomas R. Reich

1) Always upload a professional looking picture. LinkedIn represents a company’s owner, not the company itself, so a logo or picture of an office is not acceptable. Not having a picture is a definite drawback to being well represented on LinkedIn. Create an accurate and quality representation of yourself. It is not necessary for you to be in executive clothing. For example, if you run a construction company, a good picture of you would include you in typical workplace attire. Make adjustments to what is needed for your specific field.

2) It is important, at least in the beginning, to contact only those people you know on LinkedIn. LinkedIn closely monitors the first few months and you should only ask for connections with those you know personally. Later, you can grow your network to those that are in similar positions or positions you would like to know more about. However, do not over follow. You want your network to stand for what you stand for in order to have a well represented LinkedIn site.

3) It is important to update your profile at least once a week. First of all, you want your LinkedIn to be fully up to date at all times. This is your living online résumé; potential clients as well as employers will expect it to be fully up to date. Secondly, anything you have updated on LinkedIn is sent to all of your followers weekly. This is a sort of free email news letter if you plan it correctly.

4) If you get constant messages or spam from one LinkedIn member, delete them. LinkedIn, just like any social media site has its share of those who abuse the system. But LinkedIn gives you the tools to cut off spammers; take advantage of those tools.

5) Your summary is your elevator speech. It is your response to someone virtually asking, “Tell me about yourself.” Spend some real time on this summary, work on the title, and be concise without rambling. It is best to review this summary with several professional friends until you get a great one. A well represented LinkedIn site will tell me about your professional life.

6) Remember, LinkedIn is definitely not Facebook or Twitter. Do not relate personal updates about you private life. If it is appropriate news to talk about over a cubical wall in a crowded office, then it is appropriate for LinkedIn. A well represented LinkedIn site is all about the business you are in and why you are the best at what you do; do not complicate things with personal data.

7) Do not use the tools Twitter gives you to connect to LinkedIn. You do not want to post every twitter post to your LinkedIn updates. However, connecting LinkedIn to Twitter can be good since Twitter likes an overload of information. A successful and well represented LinkedIn site does not overload your connections with every Tweet of the day. A properly run LinkedIn site gives just enough information to highlight you and your business.

8) Be very careful when declining an invitation as it could come back to haunt you later. If the request is from someone in a similar business or in a position of respect, you should either accept or archive the invite for later when you may run across the person and want to connect. A well represented LinkedIn site will become popular; accept the complement in most cases and grow your network.

9) Do not ask everyone for a recommendation. Make sure the recommendation is coming from someone who knows you and will give a positive and glowing review. Remember, in order for your well represented LinkedIn site to become 100% complete, you must have at least 2 recommendations. The more quality recommendations built over time, the better, but get 2 right away. Your LinkedIn site must reach 100% to be able to fully take advantage of all LinkedIn advantages.

10) Spell check is not enough. Many individuals have spelling errors in almost every email they send; even the NY Times has several spelling errors a day, but not on LinkedIn. Have everything you post on LinkedIn checked and rechecked. LinkedIn is all business; spelling and grammar matter. A well represented LinkedIn site is letter-perfect.

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March 28, 2013 by admin

Boost Your Marketing; 8 Ways to Explode Your Exposure

8 Ways Marketing Services Can Boost Your Business

By Thomas R. Rich PhD

The most important two marketing components for a small business, in today’s world of internet marketing, is to have a properly developed website and connected social media network. Beyond these two components, each facet of that social media network must be properly setup and maintained. You must also have a building and targeted email list with a regularly distributed email campaign connected to your website and social media network.

Though internet marketing in any form is the hot marketing topic in many circles today, we must not forget traditional marketing methods. Traditional marketing is at the heart of all internet marketing. To successfully spread a consistent story and image out on your company, you must first have a professional logo, a color scheme, and a plan to integrate this logo and color design into your entire marketing world.

We cannot over look print ads, direct mail, and flyers, which are still an

print marketing

integral part of marketing a small business today. Also, do not discount yourself and your professional employees, grass roots marketing, networking and chamber of commerce meetings and events are all great places to expose the public to your knowledge of your products and services. All of these marketing components still figure prominently into any complete marketing plan.

Let us look at the top eight marketing services that can boost your business now:

1) A properly designed website, branded correctly, and with an active blog is the center of any well run marketing campaign. Prominently display your logo on every page, make sure to have a great landing page, clearly list services, and have a contact us page.

2) Have a more information now/newsletter sign-up link clearly visible to all website visitors. Put social media sign up buttons on all pages. Pinterest, Facebook, LinkedIn, and Twitter are the four most common social media outlets.

3) Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service. A blog discusses topics of interest to those who visit your specific site.

4) Build your email mailing list through customers and prospects, website visitors, and networking events. Use this “opt in” email mailing list to send a well-produced and targeted email newsletter.

5) Set up a superior social media network, including Pinterest, LinkedIn, Facebook, and Twitter. Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence.

6) Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes. Be active on Pinterest, making sure everything in your network is linked to your website and blog.

7) Send out a well-written and targeted press release. Make sure it is targeted to your core customer and linked to your website and social media network.

8) Develop great collateral material for grass roots marketing and networking. Design and print cards, tri-folds, and flyers, all with your logo and color scheme. A well produced and professional appearance is the key. Make sure the look and feel is related to your developing brand.

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March 22, 2013 by admin

Deep Rich Data Shocks the Market; Dr. Thomas R. Reich’s System Expands

Deep Rich Data, a new and dynamic marketing strategic tool, generates a highly visible and organically replicable campaign for its subscribers. DRD utilizes the interlinked nature of social media to create a strong marketing presence. Evidence of these results are found on various social media networks across the internet.

Deep Rich Data, a system of promotions through social media developed by Dr. Thomas R. Reich, has come full circle in over 30 years of promoting. Originally developed for Music industry promotions of independent pop groups in the 1990’s, DRD has evolved into a system to promote YouTube videos of today.

Reich wanted to come up with a way to promote small business informational videos in a way that could compete with the Fortune 1000’s virtually unlimited resources. Now, Deep Rich Data has proven itself in the small business arena, as outlined in the press release below. (Can be seen in over 180 papers nationwide including Newsday, Miami Harold and San Francisco Chronicle, Boston Globe, Kansas City Star, Houston Chronicle, The LA Daily News, International Business Times, CBS Money Watch and PRWeb)

A group rule to follow when trying to promote any video on YouTube was developed by Dr. Reich when he was giving seminars to students in the Entertainment Marketing Department at Full Sale University. The rules are simple and open-ended:

1) A video must be well produced to become viral, only 1 in 20,000 may brake on sheer luck with a poor quality video.

2) A video should be 30 seconds to 3 minutes maximum, there is a reason that the pop radio version of songs and the MTV versions of songs are no longer than 3 minutes.

3) Always explain who you are why this is important to the viewer and where they can find you. Even music videos have studio, group, producer etc.

4) Be very animated, a static camera vies of a face will not become a viral video. Many fast cuts, cut ins and scene changes are needed in even a 30 second video.

5) Always ask for a response on a business video, a “call to action”

6) Always include a link to your website, email and Phone #, you want them to find you

7) KEEP IT SHORT!

Here is the video we had so much luck with on YouTube over the last few weeks:

CLICK HERE >>

George W. Bush as played by John C. Morgan

See that it follows every rule above. That video had 276,000 views at the time of this writing, and should be higher by now.

Want to learn more about Deep Rich Data? Look through the directory here lots of stuff on Deep Rich Data, go to www.deeprichdata.com and sign up for a free evaluation to see if we can apply Deep Rich Data to your promotional video. Finally comment, Dr. Reich does answer all questions about Deep Rich Data, or any topic dealing with Social Media.

Email him directly at:

tom@troblinreich.com

Here is the newest article on Deep Rich Data success:

John C. Morgan as George W. Bush

International Barter Company Finds Social Media Supercharged with New DRD Promotion

By Dr. Thomas R. Reich

Barter Rewards, an Orlando based barter exchange company; hit it big again this week with an amusing YouTube video, “21^st Century Trade Exchange,” featuring a great George W. Bush impersonation by John C. Morgan. The video had received almost no attention in 3 months until Tate Carson, founder of Barter Rewards, asked for DRD or Deep Rich Data to be applied.

“We were told that this DRD would help our promotions, but from 311 views to almost 300,000 was way beyond expectations.” Carson revealed, “Our other social media outlets jumped up in followers as well as a good increase in visits to our website.”

BizCentral USA, a national business services company based in Orlando, has been contracted to do Barter Rewards promotions for some time and is a customer of Barter

Dr. Thomas R. Reich developed Deep Rich Data

Dr. Thomas R. Reich Developer of Deep Rich Data

Rewards as well.

Marketing Director Thomas R. Reich developed the basics of Deep Rich Data back in the 1990s. “I was promoting music back then for major groups like Yes and INXS for

Warner Atlantic and others. However, I had independent clients too like 2 Live Crew and D. J. Magic Mike,” Reich explained. “To get smaller independent artists exposure and charting, we needed taste makers, free goods and street promotion; DRD is based on the same assumptions.”

“We have seen a noticeable rise in barter sign ups here at Barter Rewards since Tom Reich and BizCentral USA began promotion through our social media and YouTube,” Carson added.

“Deep Rich Data will continue to evolve, but I see a great start here, it works,” Dr. Reich stated. “It is a new market with new tools, but classic marketing, basic promotion, and hard work pays off in promo biz, even on the internet”

Barter Rewards can be reached at 407.690.6824 or contact BizCentral USA for more information at 407.857.9002 ex 514. Take a look at the video causing all the commotion:

Click Here Watch the Video

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March 15, 2013 by admin

Deep Rich Data and Barter Rewards Strike Big with George W. Bush Pariody Video

George W. Bush as played by John C. Morgan

Barter Rewards and Deep Rich Data Strike Big

George W. Bush Parody Video Scores 78,000+ YouTube Views in 6 Days with the Thomas R. Reich Developed SEO Method!

Reprinted from PRWeb

On March 8, 2013, Tate Carson looked at his 3-month-old video featuring a very funny George W. Bush impersonator, John C. Morgan, and saw 311 total views on YouTube. “Barter Rewards is one of the premier barter companies with great reach and a great website but we had no idea how to promote a video,” Mr. Carson said.

Tate decided to try the new social media protocol called “Deep Rich Data” which has been getting some buzz lately. Thomas R. Reich, developer of Deep Rich Data said, “I come from a music industry background; in the past I promoted INXS, WHAM, Debbie Gibson, Yes and 60 other gold and platinum successes.” Reich continued, “We used taste makers

Jeb Bush with John C. Morgan as George W. Bush

and key stores back in the 90’s, I found a way to incorporate key social media nodes to effect the same result.”

By Monday March 11, 2013, the video “21^st Century Trade Exchange” had 3400+ hits; it started to get noticed. By Wednesday, total YouTube views hit 40,000+ and on Thursday March 14, the number topped 78,000. Reich iterates, “It reminds me of the old days of the music industry really, if a product was good, you got it noticed and it took care of itself. This is a great video.”

Tom Reich, Marketing Director for BizCentral USA explains that the key to any successful promotion is a great product. “The video follows the cardinal rules of YouTube success.” Reich continues, “It is under 1 minute, funny, has accomplished talent, written well and represents a respected product.”

Tate Carson, founder of Barter Rewards said, “We were looking for a funny but wholesome spokesman for Barter Rewards. John C. Morgan fit the bill, he is the best Bush impersonator out there, and I think some may think it’s really him. It’s all in good fun.”

Mike Huckabee and John C. Morgan as George W. Bush

“I’m a Barter Rewards member myself so the fit was great,” said Orlando based actor John C. Morgan. “I will not bring George out for anything mean spirited. This was good natured and all in good fun. You can feel Bush’s values of love, country, God and family behind the jokes.”

“The key to making a video hit with big views using the Deep Rich Data method is the same as it ever was,” said Thomas R. Reich who was CEO of Cheetah Records in the 90’s, “one part talent, one part good product, one part promotion and one part luck.”

Barter Rewards is an international barter company, for more information on the Barter Rewards programs call 407-251-0980.

Mitt Romney and John C. Morgan as George W. Bush

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March 14, 2013 by admin

All Nonprofits Organizations Must File 990 Tax Returns. Don’t Be Left Behind.

By Thomas R. Reich PhD

You know that tax-exempt nonprofits do not pay federal taxes, but did you know they do have to file an information 990 form with the IRS?

What is a 990?

IRS Form 990 is the tax document that tax-exempt nonprofit organizations file each year with the IRS. The 990 allows the IRS and the public to evaluate nonprofit organizations and how they operate.

Beginning with tax returns filed in 2009 for 2008, nonprofits must file the new Form 990 that requires more disclosure of potential conflicts of interest, compensation of board members and staff, and other details having to do with financial accountability and avoidance of fraud.

Nonprofit Does Not Mean Tax Exempt.

A common misconception is the notion that an organization is exempt from paying taxes simply because it has been organized as a nonprofit. Unfortunately, this particular misunderstanding could leave an organization facing tax debt with both the IRS and their state franchise tax board.

Who Files 990 Tax Returns?

1) Private foundations must file a form 990-PF.

2) Larger nonprofits with gross receipts of more than $50,000 must file a form 990 or 990-EZ.

3) Smaller nonprofits with gross receipts of less than $50,000 must file 990-N.

When is the 990 filed?

You must file your 990, 990-EZ, 990-N, or 990-PF by the 15th day of the 5th month after your accounting period ends. Therefore, if your fiscal year ends on December 31, the 990 is due on May 15 of the following year.
All of this detailed and intricate information can easily create confusion. Your friends at CharityNet USA are the experts you know and trust, and assisting you in preparing the right 990 forms is among the fine services we provide.

Do not risk problems with the IRS, let CharityNet USA help you today, before the deadline approaches. Our prices are reasonable, our knowledge of the 990 tax laws is unsurpassed and your 990 form must be filed soon. Call us today 407.857.9002 or send us an email info@bizcentralusa.com.

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March 9, 2013 by admin

How Deep Rich Data Works as a Traffic Generator

The newest traffic generator DRD or Deep Rich Data was developed by Thomas R. Reich PhD to help clients with sluggish websites and landing pages. With Deep Rich Data methods, even dull or mundane subjects become search magnets. The coolest thing about DRD is that the system is not a gimmick, not a fancy program, or a get rich quick MLM scheme.

DRD is a simple concept that works with Pinterest and Twitter to promote blogs, website pages, YouTube videos, landing pages on FaceBook and LinkedIn, just about anything with a URL. It is a straight forward method that takes time and patients but delivers results that are undeniable.

The system not only delivers Pinterest traffic from the Owners Pinterest site but from every Pinterest repinner as well, and all the Twitter activity and retweets as well. But the real boost to traffic does not involve either Pinterest or Twitter, it is traffic generated from organic Google and Bing searches, primarily image searches, but since DRD uses rich snippets, the organic search goes to regular organic search as well.

To use Deep Rich Data properly, the originator needs to fully understand Pinterest and Twitter. The website must have a fully enabled Pinterest site with multiple boards which have been SEO optimized for that website. Also, a fully enabled Twitter site is needed, with at least 1000 true followers. All these together will allow DRD to help disseminate the message and stimulate the organic search properties.

Let’s say a company is promoting a special sale on floor cleaning in Orlando Florida, obviously leads from California are not desirable. At the same time if a company was promoting a new kitchen aid for peeling a papaya, it would want as wide an area of leads as possible since the company would be shipping the item anywhere rather than servicing locally. Deep rich Data can work for either situation with equal efficacy.

The basic foundation of DRD is the SEO of an organization’s Pinterest site. SEO must be in place and pointed either to the product or service. If dealing with a local product, use random local, city and state as descriptor words in the SEO.

Back links are also a key element of Deep Rich Data, they work to direct the picture to selected locations within the target website or desired landing page. Without the URL re-direct, the system will not work. Just creating a clear SEO path is not enough, a picture must have a URL redirect for DRD to function as a mass Lead generator.

Use Deep Rich Data for:

• Event Announcements

• Specific Products

• Specific Services

• Regional or Local Re-directs

• Website Landing Page

• Website Home Page

• Specific Page within the Website

• FaceBook or LinkedIn page

• Video (YouTube or Vimeo)

• Recorded Webinar or Seminar

The direct point is not a factor; anything with a URL can be specifically and definitively programmed in advance. The key to Deep Rich Data method success is the SEO and key word selection and careful selection of the pictures on the Pinterest boards. Keywords are the crucial to credible traffic. Remember that due to the Pinterest file share rules, the pictures that cause the re-direct of traffic do not necessarily come from the target website or any specific location associated with the target.

Deep Rich Data is in its infancy, growing daily and becoming more viable with each new success. Have questions or suggestions, let us hear from you, together we can make Deep Rich Data a tool for greatness, it’s worth the effort!

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March 8, 2013 by admin

BUSINESS CERTIFICATION AND COMPETITIVE ADVANTAGE

BUSINESS CERTIFICATION AND COMPETITIVE ADVANTAGE

Business Certification is all about gaining a competitive edge in doing business, especially with the Federal, State and Local governments. A business certification lawfully differentiates your company from your competitors. This creates a distinction that is important to a potential government or government contract customer’s decision to buy your product or service. This distinction sets your business apart from your competitors who do not have business certification.

The following is a list of ways a business certification provides you with an opportunity to set your business apart from your competition:

Price – Being certified can mean that your potential customer need not buy from the lowest bidder. Your certification demonstrates other important values to them; they are more likely to contract with you.

Quality – Your potential customer will be willing to buy in your higher-quality product or service rather than simply hire a cheaper alternative. Business certification adds extra prestige and validity to your product or service.

Ease of Use – Business certification means that your potential customer can avoid developing detailed procurement specifications and having to conduct complex and lengthy competitive procurements.

Speed of Service – Simpler procurements are faster procurements. Your potential customer can receive your products or services in a fraction of the time required through the conventional competitive bidding process.

Customer Perceived Value – Being certified shows your customer that you are more accessible and more personally accommodating to your potential customer than your competitors.

Different - Business certifications separates your business from other small businesses in the U.S. that are not certified. You can share the benefits a business certification provides with your potential customer, leading to more fruitful client accounts and partnerships.

There are various business certifications available to increase your ability to do more business with the Federal, state, and local governments in which you operate your business. The most important certifications are:

8(a) Business Development – The SBA’s 8(a) BD Program, named for a section of the Small Business Act, is a business development program created to help small, disadvantaged businesses compete in the American economy and access the Federal procurement market.

HUBZone Empowerment Contracting Program – This business certification stimulates economic development and creates jobs in urban and rural communities by providing federal contracting preferences to small businesses. These preferences go to small businesses that obtain HUBZone (Historically Underutilized Business Zone) certification in part by employing staff who live in a HUBZone. The company must also maintain a principal office in one of these specially designated areas. The program resulted from provisions contained in the Small Business Reauthorization Act of 1997.

State Disadvantaged Business Enterprise Program – Both the Federal DBE and Minority Business Enterprise (MBE) Programs are usually considered your state’s MBE Programs. These business certifications seek to achieve a percentage of MBE participation on state issued contracts. Certification as a DBE provides greater exposure for work opportunities on federally funded state projects.

State Minority Business Enterprise Program – The state-run MBE Programs seek to achieve a percentage of MBE participation on state-issued contracts. Business certification as an MBE provides greater exposure for work opportunities on state funded projects.

Women Business Enterprise – Both state run and national level WBE programs validate that the business is at least 51 percent owned, controlled, operated, and managed by a woman or women. This business certification gives women owned businesses the ability to compete for business opportunities provided by private corporations and government agencies.

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