June 14, 2013 by admin

8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

We all know that Twitter helps drive revenue when it is used properly. Twitter works best when used with the principles of Deep Rich Data to deliver links to your website, blog, video or other social media posts. However, what if you could maximize Twitter itself; use those tools that exist within Twitter to drive more potential customers directly to your landing pages.

Let’s look at some ways Twitter can become a better site for your use. Ways that make Twitter a standalone asset to bring more traffic to your web site. Simple changes and additions to your Twitter site and the way you use Twitter can add new visitors to your website.

1) The first thing many Twitter users forget is the first thing a visitor sees, the front page. Deep Rich Data begins on your Twitter “landing page”, you have the opportunity to insert three image layers. The first is your profile image. This should be a good picture that represents you in the image you wish to portray. This may be dressed in a suit, it maybe t-shirt, but the key is creating the image you want to market yourself as. The second image is the header and should be your logo or a custom image that fits the rectangular square which represents what you are promoting. Try to integrate your phone number and address into this header image. This will save space for tip #2 below. The third image is the background. This is where you may get creative. You must play with the effects available, but this should contain examples of fun work images that represent what you are promoting or even a bio or awards.

2) The intro description and profile statement. Many simply say anything that comes to mind in this space which is a very big mistake. This is your bio the heart of Deep Rich Data and the one or two lines have to get the message across. Who you are you? What you represent? Why should the reader care? Here is the hard part; you must do this all in less than 50 words. This section should take time to develop; it is the most important Tweet you will ever write on Twitter. This is the statement any first time visitor sees, it is the statement repeat visitors see as they look for your newest Tweets. You should also update this “bio” often to represent any changes in offerings, awards or personal accomplishments. As mentioned above, avoid putting phone numbers and addresses in your bio to save valuable space for that bio, sales piece or attention grabber. Integrate the phone number and address into the header or background.

3) Make absolutely sure you have linked your website properly. There is a special section for linking your website, when you simply list your website in your bio, it takes up valuable space and is not a link to your website. When put into the profile as website link, it appears below your bio and is a link directly to your website. Remember, Deep Rich Data is all about real quality backlinks, and there is nothing more quality than your own social media sites.

4) Put perma-links in your website to your Twitter site. It is a very simple process to link your website back to your Twitter site with small buttons, called Favicons, at the top or bottom or even in the margins of your website pages. You will receive additional Twitter followers this way and having your social media sites connected from your website gives you site a more complete feel to visitors.

deep rich data needs followe backs on twitter

Always Follow Back

5) Follow back those who follow you. It is not good to have many more followers than you follow, this is behavior for celebrities not business people. If someone takes the time to follow you, it is proper Twitter etiquette to follow them back. If the follower is spam or an undesirable to you, un-follow them. If you want an active Twitter site, you need to show your followers the respect they deserve with a follow back.

6) Unfollow those that do not follow you back. If you follow a Twitter account and they don’t follow you back I suggest you unfollow them. It does you no good to have an account that does not follow you back since they do not get your tweets and it takes away possible followers that could fill that valuable space on your list. I recommend Twippi. It is a simple, free system that shows you who you follow who does not follow you back and lets you unfollow them. Twippi refers the accounts that do not follow back as Twips and I have to agree with their sentiment. If you followed someone in good faith, give them 10 or 15 days to follow you back. Them un-follow, but do not un-follow more than 200 in one day, Twitter frowns on this, but up to 200 per day is usually OK.

7) Attach your Pinterest account to your Twitter account. There is a place within the Pinterest profile where you can attach your Twitter account. By doing this, you can select “tweet this” when you pin a picture which has been optimized with Deep Rich Data and Pinterest will create an editable Tweet with the description and link for the picture you just pinned. If you have URL linked to the picture properly within Pinterest, the Tweet sends followers to Pinterest where the picture sends them to your website. The action also enhances the Deep Rich Data process and makes the picture more likely to show up in image searches

8) Resend important Tweets many times. When you have something important to link in a Tweet like an upcoming Webinar, it should be re-tweeted many times at different times of the day for a week. Also do not be afraid to ask for a re-tweet within your Tweet. Re-tweets get you coverage to all the re-tweeter’s followers. Note: keep a record of who has re-tweeted you and re-tweet something of theirs. If you have an important Tweet, contact them directly and see if you can exchange re-tweets again.

Bonus: Gain Relevant Twitter followers, and lots of them. It is important to gain as many relevant Twitter followers as you can. By relevant I mean followers with a common interest that will be likely to want to see what you have to offer. This is easier than you think; follow from other Twitter sites with similar profiles. You are not guaranteed followers using this method, but guaranteed followers are never the way to go. Do not buy followers; they are not going to do a thing for you. Remember tip 6, use Twippi to unfollow those that do not follow you back; those you follow that do not follow you back are useless to you. When you reach 2000 people followed by you, Twitter cuts you off unless you have 1800 or more followers, so it is important to unfollow those who do not follow you back.

Try some of these suggestions and see if you get some real improvement in the production of your Twitter site. Let us know how these tips work; we want to hear from you. Email me directly and I will respond to any and all questions about Twitter, Deep Rich Data or any social media questions you have. Tom@troblinreich.com

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June 2, 2013 by admin

10 Things to do in Content Marketing to Properly Promote Blogs

Top 10 Things to do after Hitting Publish on a New Blog; Content Marketing

By: Dr. Thomas R. Reich

Simply hitting publish is not the end of your work as a blog author. Today’s Content Marketing involves many steps to get noticed. With the newest standards set by Google Penguin 2, content marketing is all about link building.

SEO has evolved to the point that simply posting blogs on a timely basis is not enough, and picking just any link in a stream will hurt you rather than help you! Quality blog posts get noticed by search engines and quality back links go to quality well written blogs. Buying back links and joining random blog networks will no longer get results; in fact, these practices will hurt your total views.

A good blog in today’s on line community must give the reader real value, answer some real questions in your targeted industry. You must weave your brand into the blog but not in an overly selling’ way, give true value and honest questions and comments will be left, true back links will be generated.

Hitting that publish button begins the content marketing process, the truly time consuming part of any great blog is the time spent promoting it properly. The Publish button begins the process that content creation started, now prepare to create many more spins and entries to get your hard work noticed over the next few weeks and months.

Yes weeks and months, a well written information packed blog can still get significant hits months after being published. Let’s look at the top 10 ways to promote your blog in a process called content marketing:

1) Even before you publish make sure to optimize your post with Keywords: You should be familiar with target keyword search, and pick a keyword that relates completely to the topic the blog is related to. It is no longer advisable to use the ridiculous rules of the past few years, such as repeating the keyword or phrase so many times the blog becomes un-readable. However, a keyword or key phrase such as “content marketing” must be included in the Meta Title, Meta Data Description, H1, First Paragraph, and as anchor text (at least 4 times in the body of the blog including the last paragraph)

2) Use internal links and make at least 2 from your anchor text keyword or key phrase: What is an internal link? It is simply a hyperlink to another related blog within your own website, either a blog or page if that page contains quality information about the subject of the blog you are promoting. An example might be linking content marketing to an article about Deep Rich Data on this site. (Another advantage of this tip is if your blog is re-posted as a direct copy by another blogger, it is now linked from that location to your website!)

3) Very Important; share you post immediately to your entire social media and friends network: I use Sharebar WordPress plugin, which lets you share it to your entire reach of social media and blog sharing networks from one place right within your own blog. Remember to not only share your new master piece on LinkedIn but to every one of your groups on LinkedIn that the blog you are promoting relates to. Make sure to customize a personal message to each group and node in your network, make each group feel as if this blog was meant just for that particular group of insiders. Do not use an instant sharing service, it is easier and quicker, but the time spent on a personal line for each social media site and group is worth the effort.

4) Look for other blogs and articles covering the same topic as your unique blog and post teasers with a link back to your blog: This is where being an active member of forum communities pay off. First you can link your latest blog post to your signature on the forum and generate some clicks back to your blog. Post questions and comments on LinkedIn or Facebook group chat with links back to your blog, but make sure the blog you are linking is full of knowledge, remember the first rule of content marketing; A blog must give the reader real value, answer some real questions in a targeted industry or discipline.

5) Make sure to Syndicate your content: Many sites will re-publish your content if you give them permission and set up an RSS feed. SocialMediaToday is a great one and re-publishes many of my blogs, Business2Comunity is another that will automatically grab your newest blog from your RSS feed when you sign up and grant them permission. BuzzBlogger has a great list and lots of great instructions on how to proceed and find the right sites to syndicate your blog and advance your content marketing efforts.

6) Use Your Email list to market your blog several times: Your website should have a newsletter sign up on the home page, the landing pages and the blog page. As you build up an email list, make sure to announce each and every new blog. I suggest a thumbnail picture, hyper-linked to the blog, as well as using the rich snippets protocol and include the title, and a summary/teaser of the content an the alt link information. You want your followers to read the blog on your website; do not email the entire blog. You should also include a “CLICK HERE” to read button as well as links to your last two related blogs. Try to have some personal message to your followers included in the email, as well as an the email newsletter update section and have a sign up your friends entry form for good measure.

7) Make it a point to Bookmark your blog: This should be done as soon as you publish your blog, and can be done through the aforementioned Sharebar plugin for wordpress, or any number of programs or just go to each site manually. At a minimum create unique content marketing synopsis for each bookmarking site, pick one representative picture to represent the blog and post to Stumbleupon. Reddit, Digg, Scoop.it and take the time to completely fill out all available blanks in each bookmarking site, do it the right way and begin to see results right away.

8) Use pictures to promote through Pinterest and image search engines: Always use pictures that are Public Domain, find many of these by going to Flickr.com, search for what you are looking for as always, then click advanced search and check show only CREATIVE COMMONS. Use whatever you find eye catching to add punch to your blog. There is an even greater reason, make sure to URL link each picture to your blog, and share to Pinterest, then make sure the URL link directs whoever clicks on the pictures to you specific blog. Within Pinterest, SEO the caption of the picture to the keyword of the blog. Finally share the picture back to Flicker, re-pin to other users Pinterest sites as well as any other picture sharing service you find such as flicker and Facebook.

9) Use your content marketing efforts to create additional pieces of content: Spin the content for another blog site, make it similar but totally re-written. If the blog is newsworthy, cut it way down in size, keeping “just the facts” and turn it into a Press Release, free on line submission services such as PRWeb are a great place to start. Expand the blog into a full on article with larger pictures and formatted into a magazine style, submit it to article sharing sites and submit to on-line magazines covering subjects relating to the blog. If the blog proves extremely popular you may want to re-purpose into a much longer and more thorough white paper. Finally, consider turning the blog into an info-graphic.

10) Comment on other related blog posts and ask other bloggers to share your post: Part of Content Marketing is to share your knowledge with others looking for what you have to say. What better place than other blogs covering related topics, reach out to other bloggers and try to get them to post your blog on their site (with your back links in place) and agree to do the same in exchange.

This may seem a lot harder than going to Fiverr and buying 300 back links, however those days are gone dead and buried. The reality of 2013 is to get attention from the search engines you must use content marketing. Think about it, isn’t that the way we all want it? How many times have you searched for, let’s say, how to add a link to my blog and gotten “Hi, I have a Rolls Royce, buy my system and you will have all the back links in the world”.

The reality is that Google, Bing and Yahoo are trying to make the internet search process better for the knowledge seeker. Try a little research today; I think you will find it a bit more accurate, or at least a bit less spammy than last year.

Remember, agree or disagree, Content Marketing is now a reality, try some of these ideas and see if you don’t get a lot more traffic for your new blog. I don’t have a Rolls Royce, but I am giving value and real usable knowledge, that’s what it is really all about.

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May 25, 2013 by admin

Barter Rewards and Rhyne Restoration Use Deep Rich Data to Expose New Spokesperson Jim Thorpe

Pro Golfer Jim Thorp

Todd Rhyne of Rhyne Restoration was out playing golf with one of the world’s leading pros, Jim Thorpe, when he commented, “This guy can play; his swing and his attention to detail in the game is way beyond most golfer’s discipline.” Todd continued, “When I saw this I knew I wanted Jim Thorpe as my company spokesman. He agreed and here we are.”

“Rhyne Restoration is one of the largest roof and restoration construction companies in the US. Their attention to detail and quality is well known in the industry,” said Tate Carson of Barter Rewards, a large international barter company based in Orlando, Florida. “I told Todd to get with Tom Reich over at BizCentral USA and work out some promotions for Jim Thorpe.”

Thomas R. Reich, Marketing Director for BizCentral USA, a national business services company, was happy to help. BizCentral USA is a Barter Rewards network member as well. “I have a system that I developed years ago in my years in the music industry called Deep Rich Data.” Reich earned 67gold and platinum record awards from RIAA over his years in production and promotion as well as the days as CEO of Cheetah Records.

“Deep Rich Data is a system that requires lots of activity and set up

Some of theGold and Platinum Records earned by Thomas R. Reich

throughout the social media world with support from blogs, rich snippets and a few tricks I use from the old days.” Reich continued, “Promotion has not changed. If you have a good product or a great talent like pro golfer Jim Thorpe and you are willing to put in the time and the work, big results are not only possible, but much more likely today than back in the 90s.”

Tate Carson of Barter Rewards talked about his experience with Reich’s Deep Rich Data. “We had a very expensive YouTube piece we did called 21st Century Barter where we used a George W. Bush impersonator. It was very funny, everyone liked it but no one saw it, it had 311 views in 3 months.” Tate continued, “I asked Tom Reich to take a look. He said ‘This is a hit,’ and asked if he could try his Deep Rich Data thing on a corporate video. He did and today it has 448,000 views and still going.”

Click Here Watch the Video

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May 20, 2013 by admin

11 Easy Nonprofit Fundraisers, Great Results Right Now!

by Thomas R. Reich PhD

1) Super Healthy Smoothie Event – Get a table or stand at the local fair, farmers market, church bazaar or flea market and sell fresh in-season fruit smoothies. Have the fruit and other ingredients donated and have all your members and volunteers bring blenders. You can even have local celebrities volunteer as super smoothie makers for an easy nonprofit fundraiser!

2) Embarrass the Director Event! – Have donors and staff pay a dollar a vote, with no limit on the number of votes they can buy, to decide from a list of 5 embarrassing fates for your good natured director. Their fate could be shaving all facial hair, die hair an embarrassing color, wear a clown suit for a day, trade jobs for a day with volunteers, clean the floor of the local city hall, etc. The possibilities are endless for this easy nonprofit fundraiser and only you know what can bring in the most votes.

3) 50/50 Raffle – This is a no brainier You get a local printer to donate professional looking raffle tickets and sell chances to win for, say $1 each, with no limit to the number of tickets that can be purchased. Here is the hook, the prize is ½ the total intake of funds on this easy nonprofit fundraiser. This way you can periodically announce the size of the prize as it grows, and there is no chance of your organization losing money or insulting a donor because of low ticket sales for the prize they donated!

4) A Seasonal Gift Wrap – The hook here is to set up gift wrapping tables for events other than Christmas in local high traffic shopping centers and malls. Examples of events for this easy nonprofit fundraiser are Mother’s Day, Valentine’s Day, and Secretary’s Day. Again, the possibilities are endless and the free advertising you may get from the mall or shopping center could be stellar!

5) Holiday Email Fun! – In the past, Western Union would send special messages for a fee to loved ones at various events and holidays. This elegant luxury is mostly lost today, but with this easy nonprofit fundraiser you can sell donors the chance for a personalized card to be sent to a loved one with an added gift that the donation made to send the E-card is credited to the recipient as a donation to your organization made by the sender in the receivers name.

6) Mystery Admirer- This event can be a lot of fun. Each donor has a personal note delivered to someone they secretly admire, or someone they openly admire. Here is the catch in this easy nonprofit fundraiser, the one who is delivered the anonymous note must make a set donation to find out who the admirer is, this donation includes a return message; it could go on all day!

7) Mile of Change – In this vary easy nonprofit fundraiser, the organization buys many roles of masking tape and presents the tape in varying lengths to local businesses. The idea is to stick coins of 1 cent up to 50 cents to the tape – end to end. The business that makes the longest strip of tape full of coins wins a nice donated prize. As an added option, have 3 or 4 prizes available, but only if the prizes are donated.

8) Skip a Meal for Hunger – Donors agree to donate at least the value of 1 nice meal and in exchange they skip the meal to demonstrate their solidarity to stamp out hunger in this easy nonprofit fundraiser.

9) Sell Casual Day! - Work with local businesses to get donations from their employees and get the sponsor companies involved to make it a competition for the highest level of donations. The winning companies get an unscheduled casual day, possibly all participating sponsor companies will win if a high enough funds are gathered. This easy nonprofit fundraiser costs nothing, encourages friendly competition, and gets the most dedicated employees a fun cost free brake; win/win!

10) Give to Give it up! – Sponsors donate a minimum amount that can be put up to encourage the victim to participate, to have a friend or boss give up an annoying habit. In this easy nonprofit fundraiser, wives can donate to have husbands agree to not smoke, employees to have a boss shave or weir a T-shirt, the possibilities are endless.

11) Helicopter golf! - Sell Golf balls for $10 each with a unique number, then, send them all up in a helicopter which will then hover over a hole on a local golf course. All the balls are dropped from 500 ft and the one closest to the whole wins. Alternatively, have 3 or even 10 prizes, but all prizes must be donated. If you don’t have access to a helicopter, you can get the local fire department to hover the tall cage over the hole, it is all just good fun after all. This may not be a really easy nonprofit fundraiser, but remember, this kind of event does not happen every day, milk as much publicity for your cause and the donor golf course as possible, maybe even organize a golf tournament around it, but that is a different blog!

Come back in a few days for part 2: 9 Ways to Improve Results from Fundraising Events!tp://troblinreich.com/wp-content/uploads/2013/01/367324913327263807_bRwwGjiW_c.jpg”>11 Easy Nonprofit Fundraisers, New Ideas for Great Results!

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May 3, 2013 by admin

How to Promote the Right Video to Viral Video Status

I was asked how a video is made to go viral and if it is possible to truly cause “Viral” to happen with any video. I gave the following answer:

“That is what we do, but to “any” video, no. There are many limits and challenges that factor into a video going viral.” Said Dr. Thomas R. Reich who developed The Deep Rich Data System which incorporates Twitter, Pinterest, videos, blogs and other factors.

Click Here Watch the Video

Here are some examples of viral videos we have promoted successfully:

Barter Rewards (George Bush Sells Barter) on YouTube called “21st Century Trade Exchange.”

This video was great, but had only 311 views in 4 months when started promoting it 2 months ago. Look it up now it has 448,772 views as of this date.

Jimmie VanZant and his new single “Unfinished Life” CLICK HERE to watch the video

Example 2 for Sony/Red; Jimmie Van Zant had only 2200 views on his new video “Unfinished Life” (He is part of the Lynyrd Skynard Family) I started promoting it last month and as of today it has 613,045 views, as well as an alternative posting that received over 140,000 views from the search hits it got because of the promo on the main Sony/Red posting, totaling almost 800,000 views on the same video.

Going Viral is not possible without some added views, this is simply part of the process of going viral, but it also requires national linked press releases, full social media support, and the video must be good, watchable and “hooky”. I am always interested in seeing what video project looks like before I even consider taking them on for

Click to View LinkedIn for Thomas R. Reich

promotion. We aren’t talking about production value or high dollar videos, but length, look and

the fun factor.

If you check my LinkedIn background, you will see I am a very savvy old school promoter, 67

gold and Platinum Records from the old days, combined with top social media and internet experience today, I love to promote and that is the difference we have here.

That said, never put preconditions on viral video promotion, just as in record charting some tricks must be used, but as you can see the Van Zant video, it is monetized and “bot” views will not work in those postings. Also remember if more than 5-7% of views on a video are “bot” or click through views, YouTube suspends the video and drops the views from the total.

A Truly Viral Video is not viewed by 100% fans!

I do not know of any viral video that has 100% established fans or target market members viewing the content. This is part of the nature of “Viral Videos”, driving far more traffic to a video than would normally go to that video. If promoted correctly, the process results in picking up new fans of the video, or even the product it is promoting, who would not have seen the video and what it represents otherwise. This process is not unlike a paid ad on TV or Radio getting it into the “stream” of hip videos to watch, is the trick to viral.

The content must grab the attention of the viewer to keep them longer than 10 or 15 seconds. This is the nature of YouTube, expect that viewers have short attention spans. That said, have the message front weighted in the video, and make it as short as possible, minimum of 30 seconds to a maximum 90 seconds for a business video, music should be no longer than 3 min, if you expect a shot at a viral video.

The Jimmie Van Zant video presented different challenges and promotional pluses. The video

Chappell Entertainment made the viral video

Jimmie Van Zant Represented by Chappell Entertainment

is from a known artist, it is a great song and the video itself is appealing. “Unfinished Life” had a bit of controversy which always helps (all news is good news in promotions), naturally we created the controversy, and that controversy started the attention and its path towards a viral video. When fans old and new clicked on “Unfinished Life” they stayed on it in large numbers. Many did not stay long, but this is the way it is with any music video. People (viewers) click on winners, the higher the traffic the higher in the search results and the higher the click rate of viewers looking for something new, but you will never see 100% full views ever in my experience!

George W. Bush impersonator with Jeb Bush

Jeb Bush with John C. Morgan as George W. Bush with the real Jeb Bush

The George Bush Parody for Barter Rewards was a different animal all together. Viral for corporate pieces is much harder, it was a 32 second advertisement for Barter services after all, but this video was different. It had the #1 Bush Impersonator John C Morgan featured in the video and he is not only spot on, but has the support of the Bush family, as well as many key politicians in general. He did such a good job on this one, you think it is George W. Bush! The Video is legitimately high quality and well written; the subtle jokes are so well placed you have to watch 3 or 4 times to really take it all in. After seeing it you want to show it to everyone in the office, Democrats

think it is funny in a bad way, Republicans in a good way, and Jeb Bush actually commented he loved it! This was a Viral Video in the truest sense of the word, it was an unexpected big hit, and was an unpaid advertisement in today’s pay per click world!

Here you have seen two examples of the kinds of videos that can go viral, but the trick is to bring the right video together with the right promoter, only than the

alchemy of “Viral Video” can happen.

Some of the Gold and Platinum Records earned by Thomas R. Reich

“Is it an automatic thing to promote a viral video, “absolutely not, it takes an IT factor as well, we had the Bush Library dedication for Barter Rewords and the Van Zant tour for “Unfinished Life” to boost the interest”

Interest + Hook + short and tight + savvy promotion +fun + established network + a bit of stimulus + a little luck = Viral

I Love to discuss promotions of any kind, let me know what you are doing in your viral video promotions and send some videos to view, I love good video, weather I promote them or not!

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April 12, 2013 by admin

Lynyrd Skynyrd Family Member Jimmie VanZant Fishing for a Hit with Captain Matt Valliere back in Florida

Jimmie VanZant and his new single “Unfinished Life”

Lynyrd Skynyrd Family Member Jimmie VanZant Fishing for a Hit with Captain Matt Valliere back in Florida

An award winning musician Jimmie VanZant and an award winning fisherman Matt Valliere find success and redemption through their Floridian roots of backwater fishing.

By Dr. Thomas R. Reich

Captain Matt Valliere, the award winning master fisherman and owner of St. Augustine, Florida based Backwater Charters, received the honor of hosting a music superstar on a redfish expedition. Jimmie VanZant, part of the famous musical family Lynyrd Skynyrd, wanted a break after his recent studio stint of putting the finishing touches on his

Matt Valliere with Jimmie VanZant

newest single, “Unfinished Life.”

“I grew up in Jacksonville listening to “Free Bird” and “Sweet Home Alabama.” When I heard Jimmie wanted to catch some fish, I had to take him out,” said Matt Valliere, the fishing legend of East Central Florida. “He came with fishing in mind and we did great but he let me hear the new songs, and wow, that sound never gets old.”

Jimmie VanZant commented, “We had a lot of fun; I am a fan of Captain Matt now.” VanZant’s new single “Unfinished Life” is available for sneak preview on YouTube. “The response has been great, getting back to my roots in Florida has

Jimmie VanZant “Unfinished Life” CLICK HERE

centered me again and this song reflects the roots my mom instilled back in Jacksonville.” Jimmie VanZant’s solo carrier includes the theme for the popular TV series “The Sopranos.”

Captain Matt Valliere is known as the fisherman’s fisherman, not only a sought after guide, but a top competitive fisherman as well. Matt won awards in the recent IFA Redfish Tour and plans to hit the tour again this year. “Fishing is my life. Some see ‘captain’ as a job and they do it well. I captain to be out fishing, I’m out fishing whether or not I have a charter.”

Thomas R. Reich developed Deep Rich Data

Dr. Thomas R. Reich developer of Deep Rich Data

Thomas R. Reich, Marketing Director of BizCentral USA, who manages the marketing for Backwater Tour Company said, “I use something called Deep Rich Data to promote Matt and his charter business, he has a locally based business, but it is very much national. People come to Florida and want a good fishing experience, Matt’s their man.” Tom Reich continued, “I worked with Jimmie VanZant in the past and when I heard he wanted to relax and go fishing, I knew where to send him and to whom he should go.”

Captain Matt Valliere is available exclusively through Backwater Tour Company at 904.509.1662 and bookings are made up to a year in advance to accommodate out of town fisherman from all over the world coming to the Orlando, Daytona, St. Augustine areas. Jimmie VanZant’s new single, “Unfinished Life”, can be seen on YouTube now and will be included in the playlist of his world tour, “Feels like Freedom”, this summer.

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April 6, 2013 by admin

Dr. Thomas R. Reich’s 10 Essentials for a Successful, Well Represented LinkedIn Site

10 Essentials for a Successful, Well Represented LinkedIn Site

By Dr. Thomas R. Reich

1) Always upload a professional looking picture. LinkedIn represents a company’s owner, not the company itself, so a logo or picture of an office is not acceptable. Not having a picture is a definite drawback to being well represented on LinkedIn. Create an accurate and quality representation of yourself. It is not necessary for you to be in executive clothing. For example, if you run a construction company, a good picture of you would include you in typical workplace attire. Make adjustments to what is needed for your specific field.

2) It is important, at least in the beginning, to contact only those people you know on LinkedIn. LinkedIn closely monitors the first few months and you should only ask for connections with those you know personally. Later, you can grow your network to those that are in similar positions or positions you would like to know more about. However, do not over follow. You want your network to stand for what you stand for in order to have a well represented LinkedIn site.

3) It is important to update your profile at least once a week. First of all, you want your LinkedIn to be fully up to date at all times. This is your living online résumé; potential clients as well as employers will expect it to be fully up to date. Secondly, anything you have updated on LinkedIn is sent to all of your followers weekly. This is a sort of free email news letter if you plan it correctly.

4) If you get constant messages or spam from one LinkedIn member, delete them. LinkedIn, just like any social media site has its share of those who abuse the system. But LinkedIn gives you the tools to cut off spammers; take advantage of those tools.

5) Your summary is your elevator speech. It is your response to someone virtually asking, “Tell me about yourself.” Spend some real time on this summary, work on the title, and be concise without rambling. It is best to review this summary with several professional friends until you get a great one. A well represented LinkedIn site will tell me about your professional life.

6) Remember, LinkedIn is definitely not Facebook or Twitter. Do not relate personal updates about you private life. If it is appropriate news to talk about over a cubical wall in a crowded office, then it is appropriate for LinkedIn. A well represented LinkedIn site is all about the business you are in and why you are the best at what you do; do not complicate things with personal data.

7) Do not use the tools Twitter gives you to connect to LinkedIn. You do not want to post every twitter post to your LinkedIn updates. However, connecting LinkedIn to Twitter can be good since Twitter likes an overload of information. A successful and well represented LinkedIn site does not overload your connections with every Tweet of the day. A properly run LinkedIn site gives just enough information to highlight you and your business.

8) Be very careful when declining an invitation as it could come back to haunt you later. If the request is from someone in a similar business or in a position of respect, you should either accept or archive the invite for later when you may run across the person and want to connect. A well represented LinkedIn site will become popular; accept the complement in most cases and grow your network.

9) Do not ask everyone for a recommendation. Make sure the recommendation is coming from someone who knows you and will give a positive and glowing review. Remember, in order for your well represented LinkedIn site to become 100% complete, you must have at least 2 recommendations. The more quality recommendations built over time, the better, but get 2 right away. Your LinkedIn site must reach 100% to be able to fully take advantage of all LinkedIn advantages.

10) Spell check is not enough. Many individuals have spelling errors in almost every email they send; even the NY Times has several spelling errors a day, but not on LinkedIn. Have everything you post on LinkedIn checked and rechecked. LinkedIn is all business; spelling and grammar matter. A well represented LinkedIn site is letter-perfect.

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March 28, 2013 by admin

Boost Your Marketing; 8 Ways to Explode Your Exposure

8 Ways Marketing Services Can Boost Your Business

By Thomas R. Rich PhD

The most important two marketing components for a small business, in today’s world of internet marketing, is to have a properly developed website and connected social media network. Beyond these two components, each facet of that social media network must be properly setup and maintained. You must also have a building and targeted email list with a regularly distributed email campaign connected to your website and social media network.

Though internet marketing in any form is the hot marketing topic in many circles today, we must not forget traditional marketing methods. Traditional marketing is at the heart of all internet marketing. To successfully spread a consistent story and image out on your company, you must first have a professional logo, a color scheme, and a plan to integrate this logo and color design into your entire marketing world.

We cannot over look print ads, direct mail, and flyers, which are still an

print marketing

integral part of marketing a small business today. Also, do not discount yourself and your professional employees, grass roots marketing, networking and chamber of commerce meetings and events are all great places to expose the public to your knowledge of your products and services. All of these marketing components still figure prominently into any complete marketing plan.

Let us look at the top eight marketing services that can boost your business now:

1) A properly designed website, branded correctly, and with an active blog is the center of any well run marketing campaign. Prominently display your logo on every page, make sure to have a great landing page, clearly list services, and have a contact us page.

2) Have a more information now/newsletter sign-up link clearly visible to all website visitors. Put social media sign up buttons on all pages. Pinterest, Facebook, LinkedIn, and Twitter are the four most common social media outlets.

3) Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service. A blog discusses topics of interest to those who visit your specific site.

4) Build your email mailing list through customers and prospects, website visitors, and networking events. Use this “opt in” email mailing list to send a well-produced and targeted email newsletter.

5) Set up a superior social media network, including Pinterest, LinkedIn, Facebook, and Twitter. Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence.

6) Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes. Be active on Pinterest, making sure everything in your network is linked to your website and blog.

7) Send out a well-written and targeted press release. Make sure it is targeted to your core customer and linked to your website and social media network.

8) Develop great collateral material for grass roots marketing and networking. Design and print cards, tri-folds, and flyers, all with your logo and color scheme. A well produced and professional appearance is the key. Make sure the look and feel is related to your developing brand.

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March 22, 2013 by admin

Deep Rich Data Shocks the Market; Dr. Thomas R. Reich’s System Expands

Deep Rich Data, a new and dynamic marketing strategic tool, generates a highly visible and organically replicable campaign for its subscribers. DRD utilizes the interlinked nature of social media to create a strong marketing presence. Evidence of these results are found on various social media networks across the internet.

Deep Rich Data, a system of promotions through social media developed by Dr. Thomas R. Reich, has come full circle in over 30 years of promoting. Originally developed for Music industry promotions of independent pop groups in the 1990’s, DRD has evolved into a system to promote YouTube videos of today.

Reich wanted to come up with a way to promote small business informational videos in a way that could compete with the Fortune 1000’s virtually unlimited resources. Now, Deep Rich Data has proven itself in the small business arena, as outlined in the press release below. (Can be seen in over 180 papers nationwide including Newsday, Miami Harold and San Francisco Chronicle, Boston Globe, Kansas City Star, Houston Chronicle, The LA Daily News, International Business Times, CBS Money Watch and PRWeb)

A group rule to follow when trying to promote any video on YouTube was developed by Dr. Reich when he was giving seminars to students in the Entertainment Marketing Department at Full Sale University. The rules are simple and open-ended:

1) A video must be well produced to become viral, only 1 in 20,000 may brake on sheer luck with a poor quality video.

2) A video should be 30 seconds to 3 minutes maximum, there is a reason that the pop radio version of songs and the MTV versions of songs are no longer than 3 minutes.

3) Always explain who you are why this is important to the viewer and where they can find you. Even music videos have studio, group, producer etc.

4) Be very animated, a static camera vies of a face will not become a viral video. Many fast cuts, cut ins and scene changes are needed in even a 30 second video.

5) Always ask for a response on a business video, a “call to action”

6) Always include a link to your website, email and Phone #, you want them to find you

7) KEEP IT SHORT!

Here is the video we had so much luck with on YouTube over the last few weeks:

CLICK HERE >>

George W. Bush as played by John C. Morgan

See that it follows every rule above. That video had 276,000 views at the time of this writing, and should be higher by now.

Want to learn more about Deep Rich Data? Look through the directory here lots of stuff on Deep Rich Data, go to www.deeprichdata.com and sign up for a free evaluation to see if we can apply Deep Rich Data to your promotional video. Finally comment, Dr. Reich does answer all questions about Deep Rich Data, or any topic dealing with Social Media.

Email him directly at:

tom@troblinreich.com

Here is the newest article on Deep Rich Data success:

John C. Morgan as George W. Bush

International Barter Company Finds Social Media Supercharged with New DRD Promotion

By Dr. Thomas R. Reich

Barter Rewards, an Orlando based barter exchange company; hit it big again this week with an amusing YouTube video, “21^st Century Trade Exchange,” featuring a great George W. Bush impersonation by John C. Morgan. The video had received almost no attention in 3 months until Tate Carson, founder of Barter Rewards, asked for DRD or Deep Rich Data to be applied.

“We were told that this DRD would help our promotions, but from 311 views to almost 300,000 was way beyond expectations.” Carson revealed, “Our other social media outlets jumped up in followers as well as a good increase in visits to our website.”

BizCentral USA, a national business services company based in Orlando, has been contracted to do Barter Rewards promotions for some time and is a customer of Barter

Dr. Thomas R. Reich developed Deep Rich Data

Dr. Thomas R. Reich Developer of Deep Rich Data

Rewards as well.

Marketing Director Thomas R. Reich developed the basics of Deep Rich Data back in the 1990s. “I was promoting music back then for major groups like Yes and INXS for

Warner Atlantic and others. However, I had independent clients too like 2 Live Crew and D. J. Magic Mike,” Reich explained. “To get smaller independent artists exposure and charting, we needed taste makers, free goods and street promotion; DRD is based on the same assumptions.”

“We have seen a noticeable rise in barter sign ups here at Barter Rewards since Tom Reich and BizCentral USA began promotion through our social media and YouTube,” Carson added.

“Deep Rich Data will continue to evolve, but I see a great start here, it works,” Dr. Reich stated. “It is a new market with new tools, but classic marketing, basic promotion, and hard work pays off in promo biz, even on the internet”

Barter Rewards can be reached at 407.690.6824 or contact BizCentral USA for more information at 407.857.9002 ex 514. Take a look at the video causing all the commotion:

Click Here Watch the Video

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March 15, 2013 by admin

Deep Rich Data and Barter Rewards Strike Big with George W. Bush Pariody Video

George W. Bush as played by John C. Morgan

Barter Rewards and Deep Rich Data Strike Big

George W. Bush Parody Video Scores 78,000+ YouTube Views in 6 Days with the Thomas R. Reich Developed SEO Method!

Reprinted from PRWeb

On March 8, 2013, Tate Carson looked at his 3-month-old video featuring a very funny George W. Bush impersonator, John C. Morgan, and saw 311 total views on YouTube. “Barter Rewards is one of the premier barter companies with great reach and a great website but we had no idea how to promote a video,” Mr. Carson said.

Tate decided to try the new social media protocol called “Deep Rich Data” which has been getting some buzz lately. Thomas R. Reich, developer of Deep Rich Data said, “I come from a music industry background; in the past I promoted INXS, WHAM, Debbie Gibson, Yes and 60 other gold and platinum successes.” Reich continued, “We used taste makers

Jeb Bush with John C. Morgan as George W. Bush

and key stores back in the 90’s, I found a way to incorporate key social media nodes to effect the same result.”

By Monday March 11, 2013, the video “21^st Century Trade Exchange” had 3400+ hits; it started to get noticed. By Wednesday, total YouTube views hit 40,000+ and on Thursday March 14, the number topped 78,000. Reich iterates, “It reminds me of the old days of the music industry really, if a product was good, you got it noticed and it took care of itself. This is a great video.”

Tom Reich, Marketing Director for BizCentral USA explains that the key to any successful promotion is a great product. “The video follows the cardinal rules of YouTube success.” Reich continues, “It is under 1 minute, funny, has accomplished talent, written well and represents a respected product.”

Tate Carson, founder of Barter Rewards said, “We were looking for a funny but wholesome spokesman for Barter Rewards. John C. Morgan fit the bill, he is the best Bush impersonator out there, and I think some may think it’s really him. It’s all in good fun.”

Mike Huckabee and John C. Morgan as George W. Bush

“I’m a Barter Rewards member myself so the fit was great,” said Orlando based actor John C. Morgan. “I will not bring George out for anything mean spirited. This was good natured and all in good fun. You can feel Bush’s values of love, country, God and family behind the jokes.”

“The key to making a video hit with big views using the Deep Rich Data method is the same as it ever was,” said Thomas R. Reich who was CEO of Cheetah Records in the 90’s, “one part talent, one part good product, one part promotion and one part luck.”

Barter Rewards is an international barter company, for more information on the Barter Rewards programs call 407-251-0980.

Mitt Romney and John C. Morgan as George W. Bush