George W. Bush Parody Video Scores 78,000+ YouTube Views in 6 Days with the Thomas R. Reich Developed SEO Method!
Reprinted from PRWeb
On March 8, 2013, Tate Carson looked at his 3-month-old video featuring a very funny George W. Bush impersonator, John C. Morgan, and saw 311 total views on YouTube. “Barter Rewards is one of the premier barter companies with great reach and a great website but we had no idea how to promote a video,” Mr. Carson said.
Tate decided to try the new social media protocol called “Deep Rich Data” which has been getting some buzz lately. Thomas R. Reich, developer of Deep Rich Data said, “I come from a music industry background; in the past I promoted INXS, WHAM, Debbie Gibson, Yes and 60 other gold and platinum successes.” Reich continued, “We used taste makers
and key stores back in the 90’s, I found a way to incorporate key social media nodes to effect the same result.”
By Monday March 11, 2013, the video “21st Century Trade Exchange” had 3400+ hits; it started to get noticed. By Wednesday, total YouTube views hit 40,000+ and on Thursday March 14, the number topped 78,000. Reich iterates, “It reminds me of the old days of the music industry really, if a product was good, you got it noticed and it took care of itself. This is a great video.”
Tom Reich, Marketing Director for BizCentral USA explains that the key to any successful promotion is a great product. “The video follows the cardinal rules of YouTube success.” Reich continues, “It is under 1 minute, funny, has accomplished talent, written well and represents a respected product.”
Tate Carson, founder of Barter Rewards said, “We were looking for a funny but wholesome spokesman for Barter Rewards. John C. Morgan fit the bill, he is the best Bush impersonator out there, and I think some may think it’s really him. It’s all in good fun.”
“I’m a Barter Rewards member myself so the fit was great,” said Orlando based actor John C. Morgan. “I will not bring George out for anything mean spirited. This was good natured and all in good fun. You can feel Bush’s values of love, country, God and family behind the jokes.”
“The key to making a video hit with big views using the Deep Rich Data method is the same as it ever was,” said Thomas R. Reich who was CEO of Cheetah Records in the 90’s, “one part talent, one part good product, one part promotion and one part luck.”
Barter Rewards is an international barter company, for more information on the Barter Rewards programs call 407-251-0980.
All Nonprofits Organizations Must File 990 Tax Returns. Don’t Be Left Behind.
By Thomas R. Reich PhD
You know that tax-exempt nonprofits do not pay federal taxes, but did you know they do have to file an information 990 form with the IRS?
What is a 990?
IRS Form 990 is the tax document that tax-exempt nonprofit organizations file each year with the IRS. The 990 allows the IRS and the public to evaluate nonprofit organizations and how they operate.
Beginning with tax returns filed in 2009 for 2008, nonprofits must file the new Form 990 that requires more disclosure of potential conflicts of interest, compensation of board members and staff, and other details having to do with financial accountability and avoidance of fraud.
Nonprofit Does Not Mean Tax Exempt.
A common misconception is the notion that an organization is exempt from paying taxes simply because it has been organized as a nonprofit. Unfortunately, this particular misunderstanding could leave an organization facing tax debt with both the IRS and their state franchise tax board.
Who Files 990 Tax Returns?
1) Private foundations must file a form 990-PF.
2) Larger nonprofits with gross receipts of more than $50,000 must file a form 990 or 990-EZ.
3) Smaller nonprofits with gross receipts of less than $50,000 must file 990-N.
When is the 990 filed?
You must file your 990, 990-EZ, 990-N, or 990-PF by the 15th day of the 5th month after your accounting period ends. Therefore, if your fiscal year ends on December 31, the 990 is due on May 15 of the following year.
All of this detailed and intricate information can easily create confusion. Your friends at CharityNet USA are the experts you know and trust, and assisting you in preparing the right 990 forms is among the fine services we provide.
Do not risk problems with the IRS, let CharityNet USA help you today, before the deadline approaches. Our prices are reasonable, our knowledge of the 990 tax laws is unsurpassed and your 990 form must be filed soon. Call us today 407.857.9002 or send us an email info@bizcentralusa.com.
The newest traffic generator DRD or Deep Rich Data was developed by Thomas R. Reich PhD to help clients with sluggish websites and landing pages. With Deep Rich Data methods, even dull or mundane subjects become search magnets. The coolest thing about DRD is that the system is not a gimmick, not a fancy program, or a get rich quick MLM scheme.
DRD is a simple concept that works with Pinterest and Twitter to promote blogs, website pages, YouTube videos, landing pages on FaceBook and LinkedIn, just about anything with a URL. It is a straight forward method that takes time and patients but delivers results that are undeniable.
The system not only delivers Pinterest traffic from the Owners Pinterest site but from every Pinterest repinner as well, and all the Twitter activity and retweets as well. But the real boost to traffic does not involve either Pinterest or Twitter, it is traffic generated from organic Google and Bing searches, primarily image searches, but since DRD uses rich snippets, the organic search goes to regular organic search as well.
To use Deep Rich Data properly, the originator needs to fully understand Pinterest and Twitter. The website must have a fully enabled Pinterest site with multiple boards which have been SEO optimized for that website. Also, a fully enabled Twitter site is needed, with at least 1000 true followers. All these together will allow DRD to help disseminate the message and stimulate the organic search properties.
Let’s say a company is promoting a special sale on floor cleaning in Orlando Florida, obviously leads from California are not desirable. At the same time if a company was promoting a new kitchen aid for peeling a papaya, it would want as wide an area of leads as possible since the company would be shipping the item anywhere rather than servicing locally. Deep rich Data can work for either situation with equal efficacy.
The basic foundation of DRD is the SEO of an organization’s Pinterest site. SEO must be in place and pointed either to the product or service. If dealing with a local product, use random local, city and state as descriptor words in the SEO.
Back links are also a key element of Deep Rich Data, they work to direct the picture to selected locations within the target website or desired landing page. Without the URL re-direct, the system will not work. Just creating a clear SEO path is not enough, a picture must have a URL redirect for DRD to function as a mass Lead generator.
Use Deep Rich Data for:
• Event Announcements
• Specific Products
• Specific Services
• Regional or Local Re-directs
• Website Landing Page
• Website Home Page
• Specific Page within the Website
• FaceBook or LinkedIn page
• Video (YouTube or Vimeo)
• Recorded Webinar or Seminar
The direct point is not a factor; anything with a URL can be specifically and definitively programmed in advance. The key to Deep Rich Data method success is the SEO and key word selection and careful selection of the pictures on the Pinterest boards. Keywords are the crucial to credible traffic. Remember that due to the Pinterest file share rules, the pictures that cause the re-direct of traffic do not necessarily come from the target website or any specific location associated with the target.
Deep Rich Data is in its infancy, growing daily and becoming more viable with each new success. Have questions or suggestions, let us hear from you, together we can make Deep Rich Data a tool for greatness, it’s worth the effort!
Business Certification is all about gaining a competitive edge in doing business, especially with the Federal, State and Local governments. A business certification lawfully differentiates your company from your competitors. This creates a distinction that is important to a potential government or government contract customer’s decision to buy your product or service. This distinction sets your business apart from your competitors who do not have business certification.
The following is a list of ways a business certification provides you with an opportunity to set your business apart from your competition:
Price – Being certified can mean that your potential customer need not buy from the lowest bidder. Your certification demonstrates other important values to them; they are more likely to contract with you.
Quality – Your potential customer will be willing to buy in your higher-quality product or service rather than simply hire a cheaper alternative. Business certification adds extra prestige and validity to your product or service.
Ease of Use – Business certification means that your potential customer can avoid developing detailed procurement specifications and having to conduct complex and lengthy competitive procurements.
Speed of Service – Simpler procurements are faster procurements. Your potential customer can receive your products or services in a fraction of the time required through the conventional competitive bidding process.
Customer Perceived Value – Being certified shows your customer that you are more accessible and more personally accommodating to your potential customer than your competitors.
Different – Business certifications separates your business from other small businesses in the U.S. that are not certified. You can share the benefits a business certification provides with your potential customer, leading to more fruitful client accounts and partnerships.
There are various business certifications available to increase your ability to do more business with the Federal, state, and local governments in which you operate your business. The most important certifications are:
8(a) Business Development – The SBA’s 8(a) BD Program, named for a section of the Small Business Act, is a business development program created to help small, disadvantaged businesses compete in the American economy and access the Federal procurement market.
HUBZone Empowerment Contracting Program – This business certification stimulates economic development and creates jobs in urban and rural communities by providing federal contracting preferences to small businesses. These preferences go to small businesses that obtain HUBZone (Historically Underutilized Business Zone) certification in part by employing staff who live in a HUBZone. The company must also maintain a principal office in one of these specially designated areas. The program resulted from provisions contained in the Small Business Reauthorization Act of 1997.
State Disadvantaged Business Enterprise Program – Both the Federal DBE and Minority Business Enterprise (MBE) Programs are usually considered your state’s MBE Programs. These business certifications seek to achieve a percentage of MBE participation on state issued contracts. Certification as a DBE provides greater exposure for work opportunities on federally funded state projects.
State Minority Business Enterprise Program – The state-run MBE Programs seek to achieve a percentage of MBE participation on state-issued contracts. Business certification as an MBE provides greater exposure for work opportunities on state funded projects.
Women Business Enterprise – Both state run and national level WBE programs validate that the business is at least 51 percent owned, controlled, operated, and managed by a woman or women. This business certification gives women owned businesses the ability to compete for business opportunities provided by private corporations and government agencies.
Deep Rich Data, Taking Social Media to the Next Level
Reprinted from Newsday
A new term, coined by Thomas R. Reich PhD Marketing Director for BizCentral USA, is now recognized in Wikipedia. It refers to a method of SEO delivery associated with Pinterest, which connects pictures to a given online media network and selected blog.
The traffic Deep Rich Data (DRD) brings to a well-constructed online media network is beyond what simple rich data has done in the past. Using DRD, a picture can be“Pinned” to a Pinterest board, and after the multi level SEO of DRD is applied,
that picture shows up on multiple search engines under image search, as well as connected to its URL link or whatever associated link is applied to the base level.
Tom Reich of BizCentral USA, a national business services company commented on DRD, “Deep Rich Data combines many of the properties of Rich Data, with the multi levels of SEO which can be achieved by originating a picture on a blog, “Pinning’’ it to Pinterest from the blog itself, then using three levels of SEO within Pinterest and re-posting the same picture from Pinterest to a given marketing media network.”
Reich continued, “By linking the image over and over, and having the image originate in a specific blog, the traffic generated is far greater than simple Rich Data linking.”
Tate Carson of Barter Rewards, an international barter company reacted, “We have seen our leads from Pinterest go from negligible to almost 45 percent of our entire traffic, whatever Tom is doing seems to be getting us followers by droves in Pinterest as well; it just keeps growing.” Barter Rewards, a client of BizCentral USA for some time, has a great website and a well-organized online media network. Tom Reich has been using the Deep Rich Data with their accounts for some time.
Dr. Reich added, “To work within the confines of DRD SEO you must have an active online media network, social media network and a very active blog.”
Don Bruno of ITEX added, “Whatever it is Tom and BizCentral USA is doing, I see my pictures everywhere, and they all lead back to my site!” ITEX is another account Tom is using Deep Rich Data in conjunction with a measured website, social media and blog design.
Deep Rich Data is a new trend, setting new standards in the ever changing world of online media. Reich has been using this system for some time, but is now beginning to incorporate it into customer accounts with great results.
Deep Rich Data or DRD is a new trend in social media SEO and link-building that is drastically increasing search results for targeted websites and blogs. Thomas R. Reich Marketing Director of BizCentral USA developed the deep search technique while experimenting with Pinterest.
Are you a small business owner located in an economically distressed urban or rural community with high unemployment or low income levels? Are you looking for help with federal contracting and interested in becoming certified in the U.S. Small Business Administration’s (SBA) Historically Underutilized Business Zones (HUBZone Certification) program? If so, you may be eligible for the program if you can answer yes to the following questions. Ask yourself:
Am I a small business according to SBA’s size standards?
Is my business 51 percent owned and controlled by a U.S. citizen?
Is my principal office located in a HUBZone Certification designated area?
Do at least 35 percent of my employees reside in a HUBZone Certification designated area?
HUBZone Certification Program – What is it? The HUBZone Certification program — enacted in 1997 – helps small businesses located in HUBZones get contract help, thus promoting job growth, capital investment and economic development in economically depressed areas, in both rural and urban communities, and on Indian reservations. The federal government has a goal of awarding 3 percent of its contracts each year (measured in dollars) to eligible HUBZone certification small businesses. In FY 2010, the federal government awarded $11.97 billion to HUBZone Certification firms. Small businesses certified in the HUBZone Certification program are eligible for three types of contracts including:
sole-source contracts (for some contracts with an anticipated award price between $3.5 million and $5.5 million, the government can give a contract to a HUBZone Certification after soliciting and negotiating with just that one single company, depending on what business sector the company operates in.
full and open competitive contracts (HUBZone Certification companies compete with other bidders, but get a 10 percent price preference).
How do I Know If My Business is in a HUBZone Certification Designated Area? HUBZones are located across the U.S. and its territories. These areas are largely based on unemployment and income data. These areas include:
qualified census tracts determined by the Department of Housing Urban Development (HUD)
qualified non-metropolitan counties
difficult development areas
qualified Indian reservations
former military bases closed by the Base Realignment and Closure Act (BRAC)
To see if your area is a designated HUBZone Certification and to apply for the program, visit www.sba.gov/hubzone. What’s New with the HUBZone Certification Program? On September 1, 2011, the SBA informed HUBZone companies by e-mail of the expiration of some re-designated areas on Oct. 1, 2011, the date the Census Bureau publicly released the first results of its 2010 decennial census. Re-designated areas are HUBZones that lost their HUBZone Certification eligibility before October 1, 2008, generally because of changes in their unemployment and/or income status, but were temporarily re designated as HUBZones Certification until Oct. 1, 2011. Since some of the re-designated areas will no longer be HUBZones, the SBA encourages small businesses located in these areas to go to the HUBZone Certification locator on its Web site to determine whether they are located in one of these expiring areas. In October 2011, the SBA sent out letters proposing desertification for HUBZone Certification businesses located in expiring re-designated areas. Small businesses also have the option of submitting a voluntary desertification agreement. HUBZone Certification firms desertification from the program must wait 90 days from the date of desertification to reapply for HUBZone certification. Companies currently working on a HUBZone Certification contract may continue to work on the contract.
Are you leaving money on the table? Are there contracts you could be getting that you are excluded from by not getting a simple certification? We will discuss the many ways you can be certified, based on location, minority status, sex, veteran status even business type in some cases. You can be certified on a local, state or national level, and each level could mean more contracts!
Benefits of Business Certifications with Felix Zapata
Wednesday, March 6, 2013 2:00 pm – 3:00 pm est online from BizCentral USA Key Note Speaker: Felix Zapata Join us for the rare chance to look into the world of certifications. Discover the benefits of federal and state minority certification, and the whole gamete of certifications that can give you the edge in competition and authorize you to bid on state and federal contracts. You will benefit greatly from the knowledge if only to enlighten you on what may be available for your company. All it takes is the knowledge and desire to succeed; we give you the knowledge FREE in this information packed webinar! Contact Business Consultant Howard Walker for more info at Felix@Bizcentralusa.com or call him at (407) 857-9002 Register Now, even if you can’t attend we will send you a link to the recorded webinar after the event. Your Friends in the Struggle, BizCentral USA
ChurchNet USA Announces Outreach Ministry Program to Help Win Grant Funding for US Churches in Hard Times
The implementation of an outreach ministry can be the leading factor, deciding whether or not a Church Organization receives grant funding in 2013. With deadlines tighter and scrutiny higher, ChurchNet USA announces a new “Capacity Building Program” to assist Church Organizations in attaining grant funding. Attention to details and the wishes of the grant funders must be forefront in grant application planning.
Outreach Ministries are Heavily Favored by grant makers in 2013
“Creating a community outreach program may be an excellent way of serving your community.”
Today, America’s church organizations are seeking grant funding to supplement the diminishing income that Religious organizations once received from parishioners and philanthropists. Many grant funders have announced urgency in submitting these applications much sooner than in previous years, but the specific requirements for grants are even more restrictive.
ChurchNet USA, a national nonprofit business services company based in Orlando Florida, has announced a new capacity building program to help churches throughout the united states develop an outreach ministry in their local communities.
Many church organizations are able to fill these new grant requirements with a community outreach ministry that benefits the community in a local area in proximity to the church. This strategy, when successful, creates an opportunity to diversify a church organization’s current income-base and thereby withstand today’s economic crisis. However, churches must keep a few things in mind when considering applying for grant funding.
Foundations and government entities that award grant funding most likely do so with the intent to fund a program that benefits the broader community, not just a particular congregation. A church community needs have an outreach program built to benefit the local community as a whole. For example, is the organization operating a food pantry, literacy program, or senior day services? If not, creating a community outreach program may be an excellent way of serving the community.
Having programs like these will also make the organization more successful when submitting a grant proposal to a funding source. Nonprofit business service organizations offer programs to assist church organizations in the planning and implementing of community outreach ministry programs. Efrain Rodriguez, CEO of ChurchNet USA observed “An outreach ministry can not only benefit the community, but a church that has a successful outreach ministry in their community has a much better chance of receiving a related grant through the application process.” Consultants can bring a vast experience base of proven strategies to help church organization, unfamiliar with the process and requirements of applying for grants in the new economy we face today.
Once a church organization has chosen an outreach ministry program, it can begin researching foundations that will possibly fund those programs program and enable them to grow and serve the community even more effectively. An organization must make use of existing resources and search a variety of different outlets in an effort to find potential funders. Use of the internet, social media, church members, and community contacts are excellent places to start. Compiling a list of funders interested in providing support for programs that benefit the community is the next step in the process.
It is important to make sure that the funding source’s mission or physical area of interest matches with an organization’s mission statement and physical location. Foundations and government entities will state the types of projects covered by the grants being offered and some may even provide examples of projects funded in the past.
Next compare a specific program to the information that is provided by the funding organization; if the applicant organization’s mission matches the funding organization’s mission, this would be a strong indicator that this grant offering is a potential as a possible funder of the church organization’s outreach ministry program.
After creating a list of potential funders, the organization must contact the funding organization to see if there is an interest in funding the program thought to be a match. Each funding organization has a different method of preferred contact. Many request a letter of inquiry. After submitting a letter of inquiry, the funding organization will request a full proposal if interested in funding a particular program. Other organizations ask for the full proposal as the first method of contact.
There is an easier way, for those that want to increase their odds of success. ChurchNetUSA offers a unique long standing service which increases the odds of success in securing a grant in today’s competitive market. With their vast knowledge base they make sure your outreach ministry program conforms to grant funders, develop a strategy, search among tens of thousands of grant providers to find the most likely matches and help in the preparation of the applications to each selected Foundation or government agency. Though this option involves some cost, the savings in time and increased rate of success due to years of experience in assisting in the Grant award process, is well worth it to many.
You may see an advantage in availing the services of ChurchNetUSA’s in this complicated and tedious process as well. With many years experience in the Proposal process, knowing just the right things to say can often be the difference between success and failure
In addition to grant funding, churches should continue to conduct fundraisers as an additional source of income. Grant funding is not guaranteed. For all nonprofit organizations establishing and maintaining a diverse source of incomes is essential in building a financially stable organization that is able to stand the test of time. Thousands of public entities apply for grant funding each year, making it extremely competitive. However, each day, organizations are awarded the money necessary to maintain their vital community services, with diligence, your church may be one of these successful organizations.
If you would like more information on 501c3 status, Grants and the grant application process and the full range of services offered to the church community please contact ChurchNetUSA by visiting www.ChurchNetUSA or call 1.877.857.9002
8 Great Ways to Use Social Media for Nonprofits to Drive Donations
By Thomas R. Reich PhD
In 2013, nonprofit organizations need all the help they can get to drive donations to their cause. To not look to social media is a big mistake, with a well organized social media network you can see amazing results, let’s look at some examples.
1) TWITTER: You need to get in the habit of tweeting fun facts about your organization and its activities. Make sure to include a link to you site and on that page have a donate now button for potential donors!
2) FACEBOOK: FaceBook is a place to tell a longer version of your mission, what you are doing about it and how your potential donors can help. You can have entire pages dedicated to events and projects. But the ultimate goal is the same as with Twitter, deliver a link and get potential donors back to your website where you can show them what you do, how they can help and ask for a donation.
3) Pinterest: A great visual site where you can pump up donors with great pictures that relate to your mission and get potential donors back to your website where they can find out more about your mission and how they can help!
4) YouTube: Everyone talks about the power of video, and rightfully so. But with a nonprofit organization, the power of video images is extremely powerful. Video helps get your message across, pulls at the heart strings, and encourages potential donors to click on a link back to your website where more videos should be available, more information about your mission and how a potential donor can help and of course a donate now button!
5) Webinars: Great, well produced webinars are the wave of the future in donor response. With a great well produced webinar, potential donors can be shown aspects of your mission and ways that they can help like never before. Potential donors from around the world can be influenced by just one broadcast, and they can be attracted to the webinar by the social media branches listed above!
6) LinkedIn: This social media site is not used in nonprofit organizations as much as it should be. Known as the business social media site, LinkedIn can help influence a higher level of potential donors. Use a business page to inform business people about your mission and how they can help, use postings, updates and group links to expose potential donors to interesting facts about your mission and its ongoing successes through your organizations!
7) Blogs: Use your website blog as an ongoing information beacon for your mission! Update at least once a week with new information or case study on your mission. Present a success story, showcase a volunteer or donor, it all attracts good feelings and points to that donate now button!
8) Contests: People love contests, and as a nonprofit you can give an award, a special trophy as a prize. Run a contest for the vest picture or video that relates to your cause, then post the entries to all your social media outlets and ask for help picking the winner. The entire event acts as a giant funnel to get people to your website and that donate now button!
Want to learn more, join me for a great free webinar this Wednesday, February 27. 2013, “Making Social Media Work for Nonprofit Organizations”. You will learn lots more about each of the items we touched on above. It is a great presentation and I believe you will learn a lot, join us!
Today we explore the secrets of marketing; we talk with 7 marketing experts. What each one thinks will help your organization grow and develop in your marketing efforts. Each secret is a great piece of advice from a unique marketing expert. Secrets of marketing are advice that, if you add it to your marketing program, will help the internet work for you. Become a marketing mogul, a publisher and an expert in your field! Want to know how to start doing it right now? Read on.
Tip # 1 – To market effectively, you must become an expert in your field. In the world of today’s internet, this is easily accomplished. It is important that you don’t try to be a jack of all trades. One secret of marketing is to concentrate your total efforts throughout your entire network on one area of expertise that highlights your organization in a positive way!
Jennifer Bourn of Born Creative wrote “Don’t waste your time being good at lots of things. These days, people don’t want to work with some who is good. Consumer expectations have risen and consumers want to work with people who are great. They want to work with brilliant experts!”
Tip # 2 – Bring your marketing programs into 2013, forget about any marketing guides old enough to talk about Yellow Pages and Industry Journal adds.
Jim Connolly, London Marketing Expert wrote: “If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!
You need to know what works today; where even the smallest business can advertise itself to millions online for less than the cost of a one-off trade journal advert – AND – where you can mail a million potential clients in a few hours for just pennies.”
Tip # 3 – Spend some time learning the way social media works and how it can benefit your company. Learning the difference between using social media for fun and using it for business is a big secret of marketing.
Tip # 4 – You must set yourself up for success by creating good quality content, the tricks and tips are nice to help good content get more exposure, but one of the biggest secrets of marketing here is that good content is the key.
Brad Smith of Fix Course Marketing wrote: “Be a Publisher First: Online marketing can’t exist without content. No SEO. No email marketing. No social media. That means you’re in the media business. So you better start learning how to create valuable content. Check out Red Bull, American Express and Lowe’s for good examples.”
Tip # 5 – One of the big secrets of marketing to create great content, and use that content to increase your status as an expert is to do customer case studies or spotlights. Doing a story on your best customers makes you and your business look great and gives them some positive exposure at the same time.
Neil Patel of Quick Sprout wrote: “If you already have happy customers, why not get a case study from them? Get them to talk about your product or service, how they used it, and the results they got. Case studies can help build credibility for your company, and get you new customers. One company that is notoriously known for creating case studies is Conversion Rate Experts, and through them they have been able to lock in a handful of customers.”
Tip # 6 – Don’t miss out on all the free advertising available to you in your local market. There are any number for free local directories on line in your area and if you do not go online and fully sign up with a complete profile of your business, you are tossing money out the window.
Janet Attard of Business Know-How wrote: “Set up a free listing for your business in search engine local directories. You can do this at Google.com/local/; Bing.com/local/; and listings.local.yahoo.com/ Be sure to include your website link and business description.”
Tip # 7 – Another of the biggest secrets of marketing is information and information that is interesting enough for your readers to pass it on can drastically increase your marketing reach.
Davis Searns of Haley Marketing wrote: “An Idea Virus is a marketing message that spreads from one person to another without your intervention. Some idea viruses are entertaining while others reward people for sharing. They may be based on humor, contain intriguing information, or in some other way engage the recipient. Examples include: Refer a friend options on e-mail newsletters, online contests, Blog content that creates, Engaging twitter followers, Using social networking groups, Jokes and photos on Facebook”
One final tip: Here is my #1 of the secrets of marketing as of today, do yourself a favor and read up on the Pinterest blogs here in this website and the many available in the vast world of internet search. Pinterest is the single most important thing you can do on the internet right now.
Thomas R. Reich of TroblinReich.com wrote: “I was asked what I thought was the 1 most important thing I could do today to increase traffic to all my marketing efforts on the internet. There are many answers to that questions but, I would have to say Pinterest. A well set up and active Pinterest, properly linked and completely SEO Optimized can bring more marketing traffic to your website than anything out there today!”
Pinterest has become one of the most important parts of social media. However, it has become one of the most misunderstood social media sites at the same time. Today let’s look at how your organization can benefit from Pinterest tips for a site which has more hits per day than Twitter, LinkedIn and Facebook combined.
You may have heard that Pinterest is a site built for women, or that Pinterest is all about hobbies. I wonder if you have heard the truth about Pinterest, that is, did you know it is the hottest visual search engine on earth, or that more and more people use it for product and service comparisons. There is more too; Pinterest can link you to anything from videos to blogs to website pages and yes even Facebook pages!
So let’s look at some great Pinterest tips to help your organization with backlinks, SEO and Keyword exposure and help you integrate Pinterest into your social media network:
1) The first of the Pinterest tips is to pin as many pictures that relate to your website and your product, service or mission as possible. The more pictures you pin that relate to your ideas and your organization in a way that more people will be attracted to your Pinterest boards.
2) The second of the Pinterest tips is to link the URL of each picture you pin to your Pinterest boards to a page in your website, or a particular cause report page or a video, even a Facebook landing page. It is the URL link that makes Pinterest an effective marketing tool.
3) Any list of Pinterest tips would be incomplete if it did not mention SEO. You can SEO each picture within the world of Pinterest by captioning each picture with Keywords and Pinterest even allows hash tags (#) for increased search results within Pinterest.
4) Another of the Pinterest tips is to SEO each board. Under the board description itself, you should fully explain the boards, making sure to pay attention to SEO within the explanation, then list the keywords at the end of the explanation with hash marks (#) for maximum exposure to both Pinterest search engines and outside search engines as well.
5) Pinterest tips to further promote SEO can go even deeper in to your website SEO strategy. Using the data from each page in your website, create a board on your Pinterest site with description and keywords that match, and link each picture on each board to the page with corresponding data in your website.
6) One of my favorite Pinterest tips is built right into the Pinterest basic commands. It is a tip that helps coordinate your entire social media network into a click generating machine. Each time you pin a new picture you are given the opportunity to tweet about it directly. Click yes tweet, and then insert a custom message before the link Pinterest pre-generates for you. This will encourage your Twitter followers to visit your new pin and your Pinterest boards and site by default!
7) My favorite Pinterest tips of all is another one Pinterest offers as a basic tool, the Pin It button. Install this Pin It button on your Chrome Tool Bar and you can automatically pin any picture on any site you are visiting. If you see a picture you like on a site you are visiting click the Pin It button and all available pictures on that site come up, pick the picture you want and click the Pin It symbol. Then Pinterest gives you the option to pin that picture to whichever of your boards you want. Later you can optimize the pin with the methods listed above.
Bonus: Make sure to install a Pin It button on your website to make it as simple as possible for others to pin pictures from your website to their Pinterest Boards. If they have not read the tips above, and they are among the 99% who simply pin pictures they like to their boards, the picture they pin from your website will be URL back linked to your website!
Please, help us all. Pinterest is very new, if you have learned more Pinterest tips and tricks, then list them in the comments below and help us all! As this amazing marking tool, Pinterest, grows and shapes the marketing landscape of the Internet, let’s all grow our knoledge together!