low cost marketing ideas

September 18 2013

Viral Video: How to Promote the Right Video Right Now!

Thomas R. Reich PhD Deep Rich Data, Uncategorized low cost marketing ideas, promoting viral video, small business advice, Social Media for small business, Thomas R. Reich PhD, video promotion, viral video

How to Promote the Right Video to Viral Video Status

By: Thomas R. Reich PhD

I was recently asked how a video is made to go viral. At the same event I was asked if it is possible to truly cause “Viral” to happen with any video. I gave the following answer:

“That is what we do at Harmony Tech, but to ‘any’ video, no. There are many limits and challenges that factor into a video going viral.” Said Dr. Thomas R. Reich who developed The Deep Rich Data System, a system which incorporates Twitter, Pinterest, videos, blogs and other factors.

Here are some examples of viral videos we have promoted successfully:

Barter Rewards (George Bush Sells Barter) on YouTube called “21st Century Trade Exchange.”

This video was great, but had only 311 views in 4 months when started promoting it 2 months ago. Look it up now it has 448,772 views as of this date.

Example 2 for Sony/Red; Jimmie Van Zant had only 2200 views on his new video “Unfinished Life” (He is part of the Lynyrd Skynard Family) I started promoting it last month and as of today it has 1,075,253 views, as well as an alternative posting that received over 140,000 views from the search hits it got because of the promo on the main Sony/Red posting, totaling almost 1,200,000+ views on the same video.

Going Viral is not possible without some added views, this is simply part of the process of going viral, but it also requires national linked press releases, full social media support, and the video must be good, watchable and “hooky”. ” I am always interested in seeing what video project looks like before I even consider taking them on for

promotion.” Reich said ” We aren’t talking about production value or high dollar videos, but length, look and the fun factor.”

Dr. Reich added “If you check my LinkedIn background, you will see I am a very savvy old school promoter, 67 gold and Platinum Records from the old days, combined with top social media and internet experience today, I love to promote and that is the difference we have here at Harmony Tech.”

That said, never put preconditions on viral video promotion, just as in charting a recording, some tricks must be used, but as you can see the Van Zant video, it is monetized (if you go to the video on YouTube you will see that Sony has placed ads before the video) and “bot” views will not work in postings which have ad postings. Also remember if more than 5-7% of views on a video are “bot” or click through views (a view that ends by clicking out of the video as soon as it starts), YouTube suspends the video and drops the views from the total.

I do not know of any viral video that has 100% established fans or target market members viewing the content. This is part of the nature of “Viral Videos”, driving far more traffic to a video than would normally go to that video. If promoted correctly, the process results in picking up new fans of the video, or even the product it is promoting, who would not have seen the video and what it represents otherwise. This process is not unlike a paid ad on TV or Radio getting it into the “stream” of hip videos to watch, is the trick to viral.

The content must grab the attention of the viewer to keep them longer than 10 or 15 seconds. This is the nature of YouTube, expect that viewers have short attention spans. That said, have the message front weighted in the video, and make it as short as possible, minimum of 30 seconds to a maximum 90 seconds for a business video, music should be no longer than 3 min, if you expect a shot at a viral video.

The Jimmie Van Zant video presented different challenges and promotional oppertunities. The video

is from a known artist, it is a great song and the video itself is appealing. “Unfinished Life” had a bit of controversy which always helps (all news is good news in promotions), naturally we created the controversy in the first place, and that controversy started the attention and its path towards a viral video. When fans old and new clicked on “Unfinished Life” they stayed on it in large numbers. Many did not stay long, but this is the way it is with any music video. People (viewers) click on winners, the higher the traffic the higher in the search results and the higher the click rate of viewers looking for something new, but you will never see 100% full views ever in my experience!

George W. Bush impersonator with Jeb Bush

The George Bush Parody for Barter Rewards was a different animal all together. Viral for corporate pieces is much harder, it was a 32 second advertisement for Barter services after all, but this video was different. It had the #1 Bush Impersonator John C Morgan featured in the video and he is not only spot on, but has the support of the Bush family, as well as many key politicians in general. He did such a good job on this one, you think it is George W. Bush! The Video is legitimately high quality and well written; the subtle jokes are so well placed you have to watch 3 or 4 times to really take it all in. After seeing it you want to show it to everyone in the office, Democrats think it is funny in a bad way, Republicans think its funny in a good way, and Jeb Bush actually commented he loved it! This was a Viral Video in the truest sense of the word, it was an unexpected big hit, and was an unpaid advertisement in today’s pay per click world!

Here you have seen two examples of the kinds of videos that can go viral, but the trick is to bring the right video together with the right promoter, only than the alchemy of “Viral Video” can happen.

Is it an automatic thing to promote a viral video, absolutely not, it takes an IT factor as well, we had the Bush Library dedication for Barter Rewords and the Van Zant tour for “Unfinished Life” to boost the interest: interest + hook + short and tight + savvy promotion +fun + established network + a bit of stimulus + a little luck = Viral

I Love to get the opportunity to discuss promotions of any kind, let me know what you are doing in your viral video promotions and send some videos to view, I love good video, whether I promote them or not!

Feel free to email me at Harmony tech

http://www.harmony-tech.com/#

Dr. Thomas R. Reich

tom@harmony-tech.com

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June 14 2013

8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized Business start up, Deep Rich Data, Dr. Thomas R. Reich, Free small business resources, how deep rich data works, low cost marketing ideas, marketing tips, marketing tricks, SEO, Social Media for small business, Thomas R. Reich, Thomas R. Reich PhD, TRoblinReich

8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

We all know that Twitter helps drive revenue when it is used properly. Twitter works best when used with the principles of Deep Rich Data to deliver links to your website, blog, video or other social media posts. However, what if you could maximize Twitter itself; use those tools that exist within Twitter to drive more potential customers directly to your landing pages.

Let’s look at some ways Twitter can become a better site for your use. Ways that make Twitter a standalone asset to bring more traffic to your web site. Simple changes and additions to your Twitter site and the way you use Twitter can add new visitors to your website.

1) The first thing many Twitter users forget is the first thing a visitor sees, the front page. Deep Rich Data begins on your Twitter “landing page”, you have the opportunity to insert three image layers. The first is your profile image. This should be a good picture that represents you in the image you wish to portray. This may be dressed in a suit, it maybe t-shirt, but the key is creating the image you want to market yourself as. The second image is the header and should be your logo or a custom image that fits the rectangular square which represents what you are promoting. Try to integrate your phone number and address into this header image. This will save space for tip #2 below. The third image is the background. This is where you may get creative. You must play with the effects available, but this should contain examples of fun work images that represent what you are promoting or even a bio or awards.

2) The intro description and profile statement. Many simply say anything that comes to mind in this space which is a very big mistake. This is your bio the heart of Deep Rich Data and the one or two lines have to get the message across. Who you are you? What you represent? Why should the reader care? Here is the hard part; you must do this all in less than 50 words. This section should take time to develop; it is the most important Tweet you will ever write on Twitter. This is the statement any first time visitor sees, it is the statement repeat visitors see as they look for your newest Tweets. You should also update this “bio” often to represent any changes in offerings, awards or personal accomplishments. As mentioned above, avoid putting phone numbers and addresses in your bio to save valuable space for that bio, sales piece or attention grabber. Integrate the phone number and address into the header or background.

3) Make absolutely sure you have linked your website properly. There is a special section for linking your website, when you simply list your website in your bio, it takes up valuable space and is not a link to your website. When put into the profile as website link, it appears below your bio and is a link directly to your website. Remember, Deep Rich Data is all about real quality backlinks, and there is nothing more quality than your own social media sites.

4) Put perma-links in your website to your Twitter site. It is a very simple process to link your website back to your Twitter site with small buttons, called Favicons, at the top or bottom or even in the margins of your website pages. You will receive additional Twitter followers this way and having your social media sites connected from your website gives you site a more complete feel to visitors.

deep rich data needs followe backs on twitter — Always Follow Back

5) Follow back those who follow you. It is not good to have many more followers than you follow, this is behavior for celebrities not business people. If someone takes the time to follow you, it is proper Twitter etiquette to follow them back. If the follower is spam or an undesirable to you, un-follow them. If you want an active Twitter site, you need to show your followers the respect they deserve with a follow back.

6) Unfollow those that do not follow you back. If you follow a Twitter account and they don’t follow you back I suggest you unfollow them. It does you no good to have an account that does not follow you back since they do not get your tweets and it takes away possible followers that could fill that valuable space on your list. I recommend Twippi. It is a simple, free system that shows you who you follow who does not follow you back and lets you unfollow them. Twippi refers the accounts that do not follow back as Twips and I have to agree with their sentiment. If you followed someone in good faith, give them 10 or 15 days to follow you back. Them un-follow, but do not un-follow more than 200 in one day, Twitter frowns on this, but up to 200 per day is usually OK.

7) Attach your Pinterest account to your Twitter account. There is a place within the Pinterest profile where you can attach your Twitter account. By doing this, you can select “tweet this” when you pin a picture which has been optimized with Deep Rich Data and Pinterest will create an editable Tweet with the description and link for the picture you just pinned. If you have URL linked to the picture properly within Pinterest, the Tweet sends followers to Pinterest where the picture sends them to your website. The action also enhances the Deep Rich Data process and makes the picture more likely to show up in image searches

8) Resend important Tweets many times. When you have something important to link in a Tweet like an upcoming Webinar, it should be re-tweeted many times at different times of the day for a week. Also do not be afraid to ask for a re-tweet within your Tweet. Re-tweets get you coverage to all the re-tweeter’s followers. Note: keep a record of who has re-tweeted you and re-tweet something of theirs. If you have an important Tweet, contact them directly and see if you can exchange re-tweets again.

Bonus: Gain Relevant Twitter followers, and lots of them. It is important to gain as many relevant Twitter followers as you can. By relevant I mean followers with a common interest that will be likely to want to see what you have to offer. This is easier than you think; follow from other Twitter sites with similar profiles. You are not guaranteed followers using this method, but guaranteed followers are never the way to go. Do not buy followers; they are not going to do a thing for you. Remember tip 6, use Twippi to unfollow those that do not follow you back; those you follow that do not follow you back are useless to you. When you reach 2000 people followed by you, Twitter cuts you off unless you have 1800 or more followers, so it is important to unfollow those who do not follow you back.

Try some of these suggestions and see if you get some real improvement in the production of your Twitter site. Let us know how these tips work; we want to hear from you. Email me directly and I will respond to any and all questions about Twitter, Deep Rich Data or any social media questions you have. Tom@troblinreich.com

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June 2 2013

10 Things to do in Content Marketing to Properly Promote Blogs

Thomas R. Reich PhD Marketing and Promotion, SEO, Social Media Business start up, content marketing, Dr. Thomas R. Reich, email marketing, Free small business resources, low cost marketing ideas, marketing tips, marketing tricks, SEO, seo for nonprofit, Small Business Resources, Social Media for small business, Thomas R. Reich, Thomas R. Reich PhD, TRoblinReich

Top 10 Things to do after Hitting Publish on a New Blog; Content Marketing

By: Dr. Thomas R. Reich

Simply hitting publish is not the end of your work as a blog author. Today’s Content Marketing involves many steps to get noticed. With the newest standards set by Google Penguin 2, content marketing is all about link building.

SEO has evolved to the point that simply posting blogs on a timely basis is not enough, and picking just any link in a stream will hurt you rather than help you! Quality blog posts get noticed by search engines and quality back links go to quality well written blogs. Buying back links and joining random blog networks will no longer get results; in fact, these practices will hurt your total views.

A good blog in today’s on line community must give the reader real value, answer some real questions in your targeted industry. You must weave your brand into the blog but not in an overly selling’ way, give true value and honest questions and comments will be left, true back links will be generated.

Hitting that publish button begins the content marketing process, the truly time consuming part of any great blog is the time spent promoting it properly. The Publish button begins the process that content creation started, now prepare to create many more spins and entries to get your hard work noticed over the next few weeks and months.

Yes weeks and months, a well written information packed blog can still get significant hits months after being published. Let’s look at the top 10 ways to promote your blog in a process called content marketing:

1) Even before you publish make sure to optimize your post with Keywords: You should be familiar with target keyword search, and pick a keyword that relates completely to the topic the blog is related to. It is no longer advisable to use the ridiculous rules of the past few years, such as repeating the keyword or phrase so many times the blog becomes un-readable. However, a keyword or key phrase such as “content marketing” must be included in the Meta Title, Meta Data Description, H1, First Paragraph, and as anchor text (at least 4 times in the body of the blog including the last paragraph)

2) Use internal links and make at least 2 from your anchor text keyword or key phrase: What is an internal link? It is simply a hyperlink to another related blog within your own website, either a blog or page if that page contains quality information about the subject of the blog you are promoting. An example might be linking content marketing to an article about Deep Rich Data on this site. (Another advantage of this tip is if your blog is re-posted as a direct copy by another blogger, it is now linked from that location to your website!)

3) Very Important; share you post immediately to your entire social media and friends network: I use Sharebar WordPress plugin, which lets you share it to your entire reach of social media and blog sharing networks from one place right within your own blog. Remember to not only share your new master piece on LinkedIn but to every one of your groups on LinkedIn that the blog you are promoting relates to. Make sure to customize a personal message to each group and node in your network, make each group feel as if this blog was meant just for that particular group of insiders. Do not use an instant sharing service, it is easier and quicker, but the time spent on a personal line for each social media site and group is worth the effort.

4) Look for other blogs and articles covering the same topic as your unique blog and post teasers with a link back to your blog: This is where being an active member of forum communities pay off. First you can link your latest blog post to your signature on the forum and generate some clicks back to your blog. Post questions and comments on LinkedIn or Facebook group chat with links back to your blog, but make sure the blog you are linking is full of knowledge, remember the first rule of content marketing; A blog must give the reader real value, answer some real questions in a targeted industry or discipline.

5) Make sure to Syndicate your content: Many sites will re-publish your content if you give them permission and set up an RSS feed. SocialMediaToday is a great one and re-publishes many of my blogs, Business2Comunity is another that will automatically grab your newest blog from your RSS feed when you sign up and grant them permission. BuzzBlogger has a great list and lots of great instructions on how to proceed and find the right sites to syndicate your blog and advance your content marketing efforts.

6) Use Your Email list to market your blog several times: Your website should have a newsletter sign up on the home page, the landing pages and the blog page. As you build up an email list, make sure to announce each and every new blog. I suggest a thumbnail picture, hyper-linked to the blog, as well as using the rich snippets protocol and include the title, and a summary/teaser of the content an the alt link information. You want your followers to read the blog on your website; do not email the entire blog. You should also include a “CLICK HERE” to read button as well as links to your last two related blogs. Try to have some personal message to your followers included in the email, as well as an the email newsletter update section and have a sign up your friends entry form for good measure.

7) Make it a point to Bookmark your blog: This should be done as soon as you publish your blog, and can be done through the aforementioned Sharebar plugin for wordpress, or any number of programs or just go to each site manually. At a minimum create unique content marketing synopsis for each bookmarking site, pick one representative picture to represent the blog and post to Stumbleupon. Reddit, Digg, Scoop.it and take the time to completely fill out all available blanks in each bookmarking site, do it the right way and begin to see results right away.

8) Use pictures to promote through Pinterest and image search engines: Always use pictures that are Public Domain, find many of these by going to Flickr.com, search for what you are looking for as always, then click advanced search and check show only CREATIVE COMMONS. Use whatever you find eye catching to add punch to your blog. There is an even greater reason, make sure to URL link each picture to your blog, and share to Pinterest, then make sure the URL link directs whoever clicks on the pictures to you specific blog. Within Pinterest, SEO the caption of the picture to the keyword of the blog. Finally share the picture back to Flicker, re-pin to other users Pinterest sites as well as any other picture sharing service you find such as flicker and Facebook.

9) Use your content marketing efforts to create additional pieces of content: Spin the content for another blog site, make it similar but totally re-written. If the blog is newsworthy, cut it way down in size, keeping “just the facts” and turn it into a Press Release, free on line submission services such as PRWeb are a great place to start. Expand the blog into a full on article with larger pictures and formatted into a magazine style, submit it to article sharing sites and submit to on-line magazines covering subjects relating to the blog. If the blog proves extremely popular you may want to re-purpose into a much longer and more thorough white paper. Finally, consider turning the blog into an info-graphic.

10) Comment on other related blog posts and ask other bloggers to share your post: Part of Content Marketing is to share your knowledge with others looking for what you have to say. What better place than other blogs covering related topics, reach out to other bloggers and try to get them to post your blog on their site (with your back links in place) and agree to do the same in exchange.

This may seem a lot harder than going to Fiverr and buying 300 back links, however those days are gone dead and buried. The reality of 2013 is to get attention from the search engines you must use content marketing. Think about it, isn’t that the way we all want it? How many times have you searched for, let’s say, how to add a link to my blog and gotten “Hi, I have a Rolls Royce, buy my system and you will have all the back links in the world”.

The reality is that Google, Bing and Yahoo are trying to make the internet search process better for the knowledge seeker. Try a little research today; I think you will find it a bit more accurate, or at least a bit less spammy than last year.

Remember, agree or disagree, Content Marketing is now a reality, try some of these ideas and see if you don’t get a lot more traffic for your new blog. I don’t have a Rolls Royce, but I am giving value and real usable knowledge, that’s what it is really all about.

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May 25 2013

Barter Rewards and Rhyne Restoration Use Deep Rich Data to Expose New Spokesperson Jim Thorpe

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized Business start up, Deep Rich Data, Dr. Thomas R. Reich, Free small business resources, low cost marketing ideas, marketing tips, marketing tricks, small business advice, Social media for nonprofits, Thomas R. Reich, Thomas R. Reich PhD, TRoblinReich

Deep Rich Data promotes Jim Thorp — Pro Golfer Jim Thorp

Todd Rhyne of Rhyne Restoration was out playing golf with one of the world’s leading pros, Jim Thorpe, when he commented, “This guy can play; his swing and his attention to detail in the game is way beyond most golfer’s discipline.” Todd continued, “When I saw this I knew I wanted Jim Thorpe as my company spokesman. He agreed and here we are.”

“Rhyne Restoration is one of the largest roof and restoration construction companies in the US. Their attention to detail and quality is well known in the industry,” said Tate Carson of Barter Rewards, a large international barter company based in Orlando, Florida. “I told Todd to get with Tom Reich over at BizCentral USA and work out some promotions for Jim Thorpe.”

Thomas R. Reich, Marketing Director for BizCentral USA, a national business services company, was happy to help. BizCentral USA is a Barter Rewards network member as well. “I have a system that I developed years ago in my years in the music industry called Deep Rich Data.” Reich earned 67gold and platinum record awards from RIAA over his years in production and promotion as well as the days as CEO of Cheetah Records.

“Deep Rich Data is a system that requires lots of activity and set up

Viral videos make hits — Some of theGold and Platinum Records earned by Thomas R. Reich

throughout the social media world with support from blogs, rich snippets and a few tricks I use from the old days.” Reich continued, “Promotion has not changed. If you have a good product or a great talent like pro golfer Jim Thorpe and you are willing to put in the time and the work, big results are not only possible, but much more likely today than back in the 90s.”

Tate Carson of Barter Rewards talked about his experience with Reich’s Deep Rich Data. “We had a very expensive YouTube piece we did called 21st Century Barter where we used a George W. Bush impersonator. It was very funny, everyone liked it but no one saw it, it had 311 views in 3 months.” Tate continued, “I asked Tom Reich to take a look. He said ‘This is a hit,’ and asked if he could try his Deep Rich Data thing on a corporate video. He did and today it has 448,000 views and still going.”

The George W. Bush Video — Click Here Watch the Video

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May 3 2013

How to Promote the Right Video to Viral Video Status

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized Dr. Thomas R. Reich, Free small business resources, low cost marketing ideas, Pinterest, promoting viral video, seo for nonprofit, small business advice, Social media for nonprofits, Social Media for small business, Thomas R. Reich, TRoblinReich, viral video, YouTube

How to Promote the Right Video to Viral Video Status

I was asked how a video is made to go viral and if it is possible to truly cause “Viral” to happen with any video. I gave the following answer:

“That is what we do, but to “any” video, no. There are many limits and challenges that factor into a video going viral.” Said Dr. Thomas R. Reich who developed The Deep Rich Data System which incorporates Twitter, Pinterest, videos, blogs and other factors.

Here are some examples of viral videos we have promoted successfully:

Barter Rewards (George Bush Sells Barter) on YouTube called “21st Century Trade Exchange.”

This video was great, but had only 311 views in 4 months when started promoting it 2 months ago. Look it up now it has 448,772 views as of this date.

Jimmie VanZant and his new single "Unfinished Life" — Jimmie VanZant and his new single “Unfinished Life” CLICK HERE to watch the video

Example 2 for Sony/Red; Jimmie Van Zant had only 2200 views on his new video “Unfinished Life” (He is part of the Lynyrd Skynard Family) I started promoting it last month and as of today it has 613,045 views, as well as an alternative posting that received over 140,000 views from the search hits it got because of the promo on the main Sony/Red posting, totaling almost 800,000 views on the same video.

Going Viral is not possible without some added views, this is simply part of the process of going viral, but it also requires national linked press releases, full social media support, and the video must be good, watchable and “hooky”. I am always interested in seeing what video project looks like before I even consider taking them on for

The blueprint to LinkedIn — Click to View LinkedIn for Thomas R. Reich

promotion. We aren’t talking about production value or high dollar videos, but length, look and

the fun factor.

If you check my LinkedIn background, you will see I am a very savvy old school promoter, 67

gold and Platinum Records from the old days, combined with top social media and internet experience today, I love to promote and that is the difference we have here.

That said, never put preconditions on viral video promotion, just as in record charting some tricks must be used, but as you can see the Van Zant video, it is monetized and “bot” views will not work in those postings. Also remember if more than 5-7% of views on a video are “bot” or click through views, YouTube suspends the video and drops the views from the total.

we make videos voral videos — A Truly Viral Video is not viewed by 100% fans!

The Jimmie Van Zant video presented different challenges and promotional pluses. The video

Chappell Entertainment made the viral video — Jimmie Van Zant Represented by Chappell Entertainment

is from a known artist, it is a great song and the video itself is appealing. “Unfinished Life” had a bit of controversy which always helps (all news is good news in promotions), naturally we created the controversy, and that controversy started the attention and its path towards a viral video. When fans old and new clicked on “Unfinished Life” they stayed on it in large numbers. Many did not stay long, but this is the way it is with any music video. People (viewers) click on winners, the higher the traffic the higher in the search results and the higher the click rate of viewers looking for something new, but you will never see 100% full views ever in my experience!

George W. Bush impersonator with Jeb Bush — Jeb Bush with John C. Morgan as George W. Bush with the real Jeb Bush

think it is funny in a bad way, Republicans in a good way, and Jeb Bush actually commented he loved it! This was a Viral Video in the truest sense of the word, it was an unexpected big hit, and was an unpaid advertisement in today’s pay per click world!

Here you have seen two examples of the kinds of videos that can go viral, but the trick is to bring the right video together with the right promoter, only than the

alchemy of “Viral Video” can happen.

“Is it an automatic thing to promote a viral video, “absolutely not, it takes an IT factor as well, we had the Bush Library dedication for Barter Rewords and the Van Zant tour for “Unfinished Life” to boost the interest”

Interest + Hook + short and tight + savvy promotion +fun + established network + a bit of stimulus + a little luck = Viral

I Love to discuss promotions of any kind, let me know what you are doing in your viral video promotions and send some videos to view, I love good video, weather I promote them or not!

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March 22 2013

Deep Rich Data Shocks the Market; Dr. Thomas R. Reich’s System Expands

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized barter, Barter Rewards, Business start up, Deeo Rich Data, Dr. Thomas R. Reich, Free small business resources, low cost marketing ideas, marketing tricks, SEO, seo for nonprofit, small business advice, small business collection, Thomas R. Reich, Thomas R. Reich PhD, TRoblinReich

Deep Rich Data, a new and dynamic marketing strategic tool, generates a highly visible and organically replicable campaign for its subscribers. DRD utilizes the interlinked nature of social media to create a strong marketing presence. Evidence of these results are found on various social media networks across the internet.

Deep Rich Data, a system of promotions through social media developed by Dr. Thomas R. Reich, has come full circle in over 30 years of promoting. Originally developed for Music industry promotions of independent pop groups in the 1990’s, DRD has evolved into a system to promote YouTube videos of today.

Reich wanted to come up with a way to promote small business informational videos in a way that could compete with the Fortune 1000’s virtually unlimited resources. Now, Deep Rich Data has proven itself in the small business arena, as outlined in the press release below. (Can be seen in over 180 papers nationwide including Newsday, Miami Harold and San Francisco Chronicle, Boston Globe, Kansas City Star, Houston Chronicle, The LA Daily News, International Business Times, CBS Money Watch and PRWeb)

A group rule to follow when trying to promote any video on YouTube was developed by Dr. Reich when he was giving seminars to students in the Entertainment Marketing Department at Full Sale University. The rules are simple and open-ended:

1) A video must be well produced to become viral, only 1 in 20,000 may brake on sheer luck with a poor quality video.

2) A video should be 30 seconds to 3 minutes maximum, there is a reason that the pop radio version of songs and the MTV versions of songs are no longer than 3 minutes.

3) Always explain who you are why this is important to the viewer and where they can find you. Even music videos have studio, group, producer etc.

4) Be very animated, a static camera vies of a face will not become a viral video. Many fast cuts, cut ins and scene changes are needed in even a 30 second video.

5) Always ask for a response on a business video, a “call to action”

6) Always include a link to your website, email and Phone #, you want them to find you

7) KEEP IT SHORT!

Here is the video we had so much luck with on YouTube over the last few weeks:

CLICK HERE >>

George W. Bush played by John C Morgan — George W. Bush as played by John C. Morgan

See that it follows every rule above. That video had 276,000 views at the time of this writing, and should be higher by now.

Want to learn more about Deep Rich Data? Look through the directory here lots of stuff on Deep Rich Data, go to www.deeprichdata.com and sign up for a free evaluation to see if we can apply Deep Rich Data to your promotional video. Finally comment, Dr. Reich does answer all questions about Deep Rich Data, or any topic dealing with Social Media.

Email him directly at:

tom@troblinreich.com

Here is the newest article on Deep Rich Data success:

George W. Bush in Deep Rich Data — John C. Morgan as George W. Bush

International Barter Company Finds Social Media Supercharged with New DRD Promotion

By Dr. Thomas R. Reich

Barter Rewards, an Orlando based barter exchange company; hit it big again this week with an amusing YouTube video, “21^st Century Trade Exchange,” featuring a great George W. Bush impersonation by John C. Morgan. The video had received almost no attention in 3 months until Tate Carson, founder of Barter Rewards, asked for DRD or Deep Rich Data to be applied.

“We were told that this DRD would help our promotions, but from 311 views to almost 300,000 was way beyond expectations.” Carson revealed, “Our other social media outlets jumped up in followers as well as a good increase in visits to our website.”

BizCentral USA, a national business services company based in Orlando, has been contracted to do Barter Rewards promotions for some time and is a customer of Barter

Dr. Thomas R. Reich developed Deep Rich Data — Dr. Thomas R. Reich Developer of Deep Rich Data

Rewards as well.

Marketing Director Thomas R. Reich developed the basics of Deep Rich Data back in the 1990s. “I was promoting music back then for major groups like Yes and INXS for

Warner Atlantic and others. However, I had independent clients too like 2 Live Crew and D. J. Magic Mike,” Reich explained. “To get smaller independent artists exposure and charting, we needed taste makers, free goods and street promotion; DRD is based on the same assumptions.”

“We have seen a noticeable rise in barter sign ups here at Barter Rewards since Tom Reich and BizCentral USA began promotion through our social media and YouTube,” Carson added.

“Deep Rich Data will continue to evolve, but I see a great start here, it works,” Dr. Reich stated. “It is a new market with new tools, but classic marketing, basic promotion, and hard work pays off in promo biz, even on the internet”

Barter Rewards can be reached at 407.690.6824 or contact BizCentral USA for more information at 407.857.9002 ex 514. Take a look at the video causing all the commotion:

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March 1 2013

Deep Rich Data, Taking Social Media to the Next Level

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized church fundraising ideas, Deep Rich Data, Dr. Thomas R. Reich, DRD, Free small business resources, low cost marketing ideas, marketing tricks, pinterest traffic generating tips, Pinterest tricks, small business advice, Small Business Resources, Social Media, Social media for nonprofits, Thomas R. Reich, Thomas R. Reich PhD

Deep Rich Data, Taking Social Media to the Next Level

Reprinted from Newsday

A new term, coined by Thomas R. Reich PhD Marketing Director for BizCentral USA, is now recognized in Wikipedia. It refers to a method of SEO delivery associated with Pinterest, which connects pictures to a given online media network and selected blog.

The traffic Deep Rich Data (DRD) brings to a well-constructed online media network is beyond what simple rich data has done in the past. Using DRD, a picture can be“Pinned” to a Pinterest board, and after the multi level SEO of DRD is applied,

that picture shows up on multiple search engines under image search, as well as connected to its URL link or whatever associated link is applied to the base level.

Tom Reich of BizCentral USA, a national business services company commented on DRD, “Deep Rich Data combines many of the properties of Rich Data, with the multi levels of SEO which can be achieved by originating a picture on a blog, “Pinning’’ it to Pinterest from the blog itself, then using three levels of SEO within Pinterest and re-posting the same picture from Pinterest to a given marketing media network.”

Reich continued, “By linking the image over and over, and having the image originate in a specific blog, the traffic generated is far greater than simple Rich Data linking.”

Tate Carson of Barter Rewards, an international barter company reacted, “We have seen our leads from Pinterest go from negligible to almost 45 percent of our entire traffic, whatever Tom is doing seems to be getting us followers by droves in Pinterest as well; it just keeps growing.” Barter Rewards, a client of BizCentral USA for some time, has a great website and a well-organized online media network. Tom Reich has been using the Deep Rich Data with their accounts for some time.

Dr. Reich added, “To work within the confines of DRD SEO you must have an active online media network, social media network and a very active blog.”

Don Bruno of ITEX added, “Whatever it is Tom and BizCentral USA is doing, I see my pictures everywhere, and they all lead back to my site!” ITEX is another account Tom is using Deep Rich Data in conjunction with a measured website, social media and blog design.

Deep Rich Data is a new trend, setting new standards in the ever changing world of online media. Reich has been using this system for some time, but is now beginning to incorporate it into customer accounts with great results.

Deep Rich Data or DRD is a new trend in social media SEO and link-building that is drastically increasing search results for targeted websites and blogs. Thomas R. Reich Marketing Director of BizCentral USA developed the deep search technique while experimenting with Pinterest.

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February 24 2013

8 Great Ways to Use Social Media for Nonprofits to Drive Potential Donors

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized 501(c)(3) tax exempt status, church fundraising ideas, Dr. Thomas R. Reich, drive potential donors, fundraising ideas, low cost marketing ideas, NFP help, nonprofit board of directors, Social media for nonprofits, Thomas R. Reich, Thomas R. Reich PhD, TRoblinReich, Twitter for nonprofit

8 Great Ways to Use Social Media for Nonprofits to Drive Donations

By Thomas R. Reich PhD

In 2013, nonprofit organizations need all the help they can get to drive donations to their cause. To not look to social media is a big mistake, with a well organized social media network you can see amazing results, let’s look at some examples.

1) TWITTER: You need to get in the habit of tweeting fun facts about your organization and its activities. Make sure to include a link to you site and on that page have a donate now button for potential donors!

2) FACEBOOK: FaceBook is a place to tell a longer version of your mission, what you are doing about it and how your potential donors can help. You can have entire pages dedicated to events and projects. But the ultimate goal is the same as with Twitter, deliver a link and get potential donors back to your website where you can show them what you do, how they can help and ask for a donation.

3) Pinterest: A great visual site where you can pump up donors with great pictures that relate to your mission and get potential donors back to your website where they can find out more about your mission and how they can help!

4) YouTube: Everyone talks about the power of video, and rightfully so. But with a nonprofit organization, the power of video images is extremely powerful. Video helps get your message across, pulls at the heart strings, and encourages potential donors to click on a link back to your website where more videos should be available, more information about your mission and how a potential donor can help and of course a donate now button!

5) Webinars: Great, well produced webinars are the wave of the future in donor response. With a great well produced webinar, potential donors can be shown aspects of your mission and ways that they can help like never before. Potential donors from around the world can be influenced by just one broadcast, and they can be attracted to the webinar by the social media branches listed above!

6) LinkedIn: This social media site is not used in nonprofit organizations as much as it should be. Known as the business social media site, LinkedIn can help influence a higher level of potential donors. Use a business page to inform business people about your mission and how they can help, use postings, updates and group links to expose potential donors to interesting facts about your mission and its ongoing successes through your organizations!

7) Blogs: Use your website blog as an ongoing information beacon for your mission! Update at least once a week with new information or case study on your mission. Present a success story, showcase a volunteer or donor, it all attracts good feelings and points to that donate now button!

8) Contests: People love contests, and as a nonprofit you can give an award, a special trophy as a prize. Run a contest for the vest picture or video that relates to your cause, then post the entries to all your social media outlets and ask for help picking the winner. The entire event acts as a giant funnel to get people to your website and that donate now button!

Want to learn more, join me for a great free webinar this Wednesday, February 27. 2013, “Making Social Media Work for Nonprofit Organizations”. You will learn lots more about each of the items we touched on above. It is a great presentation and I believe you will learn a lot, join us!

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February 16 2013

Top Experts Reveal 7 Secrets of Marketing Online

Thomas R. Reich PhD Uncategorized 7 secrets of marketing, Business start up, Dr. Thomas R. Reich, Free small business resources, low cost marketing ideas, marketing secrets, marketing secrets for small business, seo for nonprofit, small business marketing, Small Business Resources, Social media for nonprofits, Thomas R. Reich, TRoblinReich

Top Experts Reveal 7 Secrets of Marketing Online

Written and Compiled by: Thomas R. Reich PhD

Today we explore the secrets of marketing; we talk with 7 marketing experts. What each one thinks will help your organization grow and develop in your marketing efforts. Each secret is a great piece of advice from a unique marketing expert. Secrets of marketing are advice that, if you add it to your marketing program, will help the internet work for you. Become a marketing mogul, a publisher and an expert in your field! Want to know how to start doing it right now? Read on.

Tip # 1 – To market effectively, you must become an expert in your field. In the world of today’s internet, this is easily accomplished. It is important that you don’t try to be a jack of all trades. One secret of marketing is to concentrate your total efforts throughout your entire network on one area of expertise that highlights your organization in a positive way!

Jennifer Bourn of Born Creative wrote “Don’t waste your time being good at lots of things. These days, people don’t want to work with some who is good. Consumer expectations have risen and consumers want to work with people who are great. They want to work with brilliant experts!”

Tip # 2 – Bring your marketing programs into 2013, forget about any marketing guides old enough to talk about Yellow Pages and Industry Journal adds.

Jim Connolly, London Marketing Expert wrote: “If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!

You need to know what works today; where even the smallest business can advertise itself to millions online for less than the cost of a one-off trade journal advert – AND – where you can mail a million potential clients in a few hours for just pennies.”

Tip # 3 – Spend some time learning the way social media works and how it can benefit your company. Learning the difference between using social media for fun and using it for business is a big secret of marketing.

Thomas R. Reich of BizCentral USA wrote: “Using a properly designed social media network and a functional nonprofit website can replace the old fashioned Yellow Pages.”

Tip # 4 – You must set yourself up for success by creating good quality content, the tricks and tips are nice to help good content get more exposure, but one of the biggest secrets of marketing here is that good content is the key.

Brad Smith of Fix Course Marketing wrote: “Be a Publisher First: Online marketing can’t exist without content. No SEO. No email marketing. No social media. That means you’re in the media business. So you better start learning how to create valuable content. Check out Red Bull, American Express and Lowe’s for good examples.”

Tip # 5 – One of the big secrets of marketing to create great content, and use that content to increase your status as an expert is to do customer case studies or spotlights. Doing a story on your best customers makes you and your business look great and gives them some positive exposure at the same time.

Neil Patel of Quick Sprout wrote: “If you already have happy customers, why not get a case study from them? Get them to talk about your product or service, how they used it, and the results they got. Case studies can help build credibility for your company, and get you new customers. One company that is notoriously known for creating case studies is Conversion Rate Experts, and through them they have been able to lock in a handful of customers.”

Tip # 6 – Don’t miss out on all the free advertising available to you in your local market. There are any number for free local directories on line in your area and if you do not go online and fully sign up with a complete profile of your business, you are tossing money out the window.

Janet Attard of Business Know-How wrote: “Set up a free listing for your business in search engine local directories. You can do this at Google.com/local/; Bing.com/local/; and listings.local.yahoo.com/ Be sure to include your website link and business description.”

Tip # 7 – Another of the biggest secrets of marketing is information and information that is interesting enough for your readers to pass it on can drastically increase your marketing reach.

Davis Searns of Haley Marketing wrote: “An Idea Virus is a marketing message that spreads from one person to another without your intervention. Some idea viruses are entertaining while others reward people for sharing. They may be based on humor, contain intriguing information, or in some other way engage the recipient. Examples include: Refer a friend options on e-mail newsletters, online contests, Blog content that creates, Engaging twitter followers, Using social networking groups, Jokes and photos on Facebook”

One final tip: Here is my #1 of the secrets of marketing as of today, do yourself a favor and read up on the Pinterest blogs here in this website and the many available in the vast world of internet search. Pinterest is the single most important thing you can do on the internet right now.

Thomas R. Reich of TroblinReich.com wrote: “I was asked what I thought was the 1 most important thing I could do today to increase traffic to all my marketing efforts on the internet. There are many answers to that questions but, I would have to say Pinterest. A well set up and active Pinterest, properly linked and completely SEO Optimized can bring more marketing traffic to your website than anything out there today!”

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February 9 2013

Top 7 Pinterest Tips and Tricks:

Thomas R. Reich PhD SEO, Social Media, Thomas R. Reich, Uncategorized Business start up, Dr. Thomas R. Reich, Free small business resources, low cost marketing ideas, marketing tricks, nonprofit help, Pinterest, Pinterest tips, Pinterest tips and tricks, small business marketing, Social media for nonprofits, Thomas R. Reich, Thomas R. Reich PhD, Twitter for nonprofit

Top 7 Pinterest Tips and Tricks:

Improve Backlinks, SEO and Keyword Results!

By Thomas R. Reich PhD

Pinterest has become one of the most important parts of social media. However, it has become one of the most misunderstood social media sites at the same time. Today let’s look at how your organization can benefit from Pinterest tips for a site which has more hits per day than Twitter, LinkedIn and Facebook combined.

You may have heard that Pinterest is a site built for women, or that Pinterest is all about hobbies. I wonder if you have heard the truth about Pinterest, that is, did you know it is the hottest visual search engine on earth, or that more and more people use it for product and service comparisons. There is more too; Pinterest can link you to anything from videos to blogs to website pages and yes even Facebook pages!

So let’s look at some great Pinterest tips to help your organization with backlinks, SEO and Keyword exposure and help you integrate Pinterest into your social media network:

1) The first of the Pinterest tips is to pin as many pictures that relate to your website and your product, service or mission as possible. The more pictures you pin that relate to your ideas and your organization in a way that more people will be attracted to your Pinterest boards.

2) The second of the Pinterest tips is to link the URL of each picture you pin to your Pinterest boards to a page in your website, or a particular cause report page or a video, even a Facebook landing page. It is the URL link that makes Pinterest an effective marketing tool.

3) Any list of Pinterest tips would be incomplete if it did not mention SEO. You can SEO each picture within the world of Pinterest by captioning each picture with Keywords and Pinterest even allows hash tags (#) for increased search results within Pinterest.

4) Another of the Pinterest tips is to SEO each board. Under the board description itself, you should fully explain the boards, making sure to pay attention to SEO within the explanation, then list the keywords at the end of the explanation with hash marks (#) for maximum exposure to both Pinterest search engines and outside search engines as well.

5) Pinterest tips to further promote SEO can go even deeper in to your website SEO strategy. Using the data from each page in your website, create a board on your Pinterest site with description and keywords that match, and link each picture on each board to the page with corresponding data in your website.

6) One of my favorite Pinterest tips is built right into the Pinterest basic commands. It is a tip that helps coordinate your entire social media network into a click generating machine. Each time you pin a new picture you are given the opportunity to tweet about it directly. Click yes tweet, and then insert a custom message before the link Pinterest pre-generates for you. This will encourage your Twitter followers to visit your new pin and your Pinterest boards and site by default!

7) My favorite Pinterest tips of all is another one Pinterest offers as a basic tool, the Pin It button. Install this Pin It button on your Chrome Tool Bar and you can automatically pin any picture on any site you are visiting. If you see a picture you like on a site you are visiting click the Pin It button and all available pictures on that site come up, pick the picture you want and click the Pin It symbol. Then Pinterest gives you the option to pin that picture to whichever of your boards you want. Later you can optimize the pin with the methods listed above.

Bonus: Make sure to install a Pin It button on your website to make it as simple as possible for others to pin pictures from your website to their Pinterest Boards. If they have not read the tips above, and they are among the 99% who simply pin pictures they like to their boards, the picture they pin from your website will be URL back linked to your website!

Please, help us all. Pinterest is very new, if you have learned more Pinterest tips and tricks, then list them in the comments below and help us all! As this amazing marking tool, Pinterest, grows and shapes the marketing landscape of the Internet, let’s all grow our knoledge together!

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