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9 Hidden Secrets of Lead Generation

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9 Hidden Secrets of Lead Generation9 Hidden Secrets of Lead Generation:

Using Your Social Media Network as a Lead Generating Machine

By: Thomas R. Reich PhD

 

1) Have a clear CAMPAIGN OBJECTIVE – As with any marketing activities, companies should first develop a clear objective for their lead generation campaign. This gives the campaign direction, against which you will be able to gauge progress throughout its duration.

2) Contact all LEADS Directly – A lead must be contacted as soon as possible, but a business9 Hidden Secrets of Lead Generation will derive great value from nurturing leads long after the lead generation process and the initial contact phase is complete.  Keep in mind that each consumer will be at various stages of the purchase cycle when they submit their details.

3) CHEAP LEADS ARE NOT ALWAYS the BEST Lead generation – We believe that not all leads contribute equal value for a company. 1,000 leads from one supplier might be totally different in origination, method and quality to another. While it is human nature to want more for less, it is better to generate one lead that converts into a sale than one million leads that don’t generate any revenue at all!

9 Hidden Secrets of Lead Generation4) OFFERING THE LEAD TOO MUCH to respond is not good Lead generation – An incentive is often required at the ‘lead capture phase’ to entice the lead to provide their correct contact information. While they are sometimes necessary, those undertaking a lead generation strategy need to find the right balance between consumers who are interested only in the incentive and those that actually want to engage with your product.  A news letter or white paper should be all you need for lead generation.

5) DEVELOP A FOLLOW-UP campaign in your lead generation STRATEGY – By 9 Hidden Secrets of Lead Generationnature the modern consumer is time-poor and expects a response in merely a few minutes not hours. The time from when the lead is captured to when the company makes first contact could be the difference between a lost or converted lead.

6) lead generation Requires that you UNDERSTAND THE VALUE OF YOUR LEADS – 9 Hidden Secrets of Lead GenerationThe value of each lead captured through your lead generation campaign varies greatly depending on the marketing message and origination method. There is a place for leads at both ends of the spectrum but you need to know which is which in order to prioritize your spend.

7) DON’T WASTE BUDGET ON lead generation of DUPLICATE LEADS – To ensure that companies are not paying to communicate with the same lead twice, there are various platforms that ‘dedupe’ lead supply in real time. This means that duplicate contacts are removed so that your company is not wasting budget on a lead that has already been contacted.

8) When using lead generation PERCEIVE LEADS AS OPPORTUNITIES – Instead of 9 Hidden Secrets of Lead Generationpossessing a ‘shortsighted view’ that a lead equates to one sale, perceive every lead as possible of providing multiple opportunities to your business. These opportunities could include cross selling, repeat sales or even business referrals.

9 Hidden Secrets of Lead Generation9) SUPPORT LEAD GENERATION with HIGH QUALITY CONTENT – Quality, relevant sharable content supports SEO rankings which increases online visibility and consequently improves the number of visitors to your website. Once on your website engaging content can serve as your key advantage point between you and your competitors. This basically means that engaging, informative and interesting content is likely to enhance your credibility within your field and consequently improve your chances of gaining leads through your website.

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    21 Super Nonprofit Marketing Tips!

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    nonprofit marketing21 Super Nonprofit Marketing Tips:  

    Things Every Nonprofit Organization Needs and the Donor Want!

    By Thomas R. Reich PhD

     

    1. Let’s start with an old adage: the most important donation you ever get from a donor is the second donation. Do not forget to market to your base as well as new prospects.

    2. With Internet marketing, spend 10 percent of your time or more on testing; make sure your great marketing idea reads through to the donors.

    3. Knowing your competition and adapting to donor motivation and behavior is not an option. It is an absolute necessity for competitive survival.nonprofit marketing

    4. A well-designed Pinterest site can hold all your videos, testimonials, blogs and inspirational pictures in one place all leading back to your website.

    5. Using a properly designed social media network and a functional nonprofit website can replace the old fashioned Yellow Pages.

    6. nonprofit marketing Be ever alert of your nonprofit organization’s internet reputation.  Know the power of repetition. Be sure your message is consistent. Employ reputation management.

    7. The two most common mistakes nonprofit organizations make in using the phone is failing to track results and tracking the wrong thing. Involve your CRM and website in all outreach calls.

    8. Internet marketing activities should be efficient, consistent and not just a cry for funds. Build your nonprofit organization’s reputation and trust while fishing for prospects.

    9. It costs five times as much to sell a new donor as an existing donor. Nurture your nonprofit marketing member base with consistent updates, newsletters, and offers.

    10. Selling 100 percent of the time in all things marketing can gradually lead to low open rates of your nonprofit organization’s emails, web promotions, and webinars.  Remember, give your members something first; become an information source. Then they are your friend and outreach for funds becomes secondary.

    11. You must entice your prospects to enter your website and then be prepared to wow them!  Don’t think that mission superiority, technology, innovation, or nonprofit organization size will sell itself.

    12. nonprofit marketing New prospects are great, but they are not members of your cause until they donate to you or sponcer you.  You must pay attention to your present member base, in order to build new donors; a happy donor base will help you build you nonprofit organization’s reputation, trust and new prospects.

    13. Remember, when you build your social media branches and the information parts of your website, stress how you can improve a situation or problem. People don’t donate to a logo, they donate to a cause they believe in.

    14. Direct mail campaign can cost $1.25 per piece or more and give less than 1% results.  Putting that same campaign cost into a great social media campaign and anonprofit marketing consistant email newsletter will reach far more people with far less cost per hit.

    15. The average nonprofit organization never hears from 96 percent of its unsatisfied donors.  Actively look for unsatisfied members and become a problem solver. 40 percent of unsatisfied donors note no one ever contacted them after the initial pitch for donations.

    16. 50 percent of those donors who complain would be involved with the nonprofit organization again if their complaints were handled satisfactorily.  Pay attention to your donor base.

    17. You love to get those testimonials and compliments; we all do. But it is estimated that donors are twice as likely to talk about their bad experiences as their good ones, make sure to take positive action on these as well, don’t ignore the negative, turn to positive if you can.

    18. nonprofit marketing Have a talk with your staff, building a good member base is a gallant cause and will increase business.  However, marketing is everyone’s business, regardless of title or position in the organization.

    19. If your misssion is a great answer to a hunger concern, don’t claim it will sharpen the pencils too. Exaggerated claims can produce inflated expectations that the nonprofit organization or its service cannot live up to, thereby resulting in dissatisfied donors.

    20. Target marketing is the key and will lead to much greater results.  Get to know your prime donor type—the 20 percent of donors account for 80 percent of your budget.

     

    1. Bonus: Remember that good marketing is bringing your mission or service to lightnonprofit marketing with potential donors to your nonprofit organization.  If you over sell in the mission, sales has nowhere to go.  Marketing’s job is to excite prospects about the virtues of the actual solution you provide.

     

    href=”http://troblinreich.com/wp-content/uploads/2013/01/npmarketing-2.jpg”>nonprofit marketing21 Super Marketing Tips Every Nonprofit Organization Needs and the Donor Want!

    By Thomas R. Reich PhD

     

    1. Let’s start with an old adage: the most important donation you ever get from a donor is the second donation. Do not forget to market to your base as well as new prospects.

    2. With Internet marketing, spend 10 percent of your time or more on testing; make sure your great marketing idea reads through to the donors.

    3. Knowing your competition and adapting to donor motivation and behavior is not an option. It is an absolute necessity for competitive survival.nonprofit marketing

    4. A well-designed Pinterest site can hold all your videos, testimonials, blogs and inspirational pictures in one place all leading back to your website.

    5. Using a properly designed social media network and a functional nonprofit website can replace the old fashioned Yellow Pages.

    6. nonprofit marketing Be ever alert of your internet reputation.  Know the power of repetition. Be sure your message is consistent. Employ reputation management.

    7. The two most common mistakes nonprofit organizations make in using the phone is failing to track results and tracking the wrong thing. Involve your CRM and website in all outreach calls.

    8. Internet marketing activities should be efficient, consistent and not just a cry for funds. Build your reputation and trust while fishing for prospects.

    9. It costs five times as much to sell a new donor as an existing donor. Nurture your nonprofit marketing member base with consistent updates, newsletters, and offers.

    10. Selling 100 percent of the time in all things marketing can gradually lead to low open rates of your emails, web promotions, and webinars.  Remember, give your members something first; become an information source. Then they are your friend and outreach for funds becomes secondary.

    11. You must entice your prospects to enter your website and then be prepared to wow them!  Don’t think that mission superiority, technology, innovation, or organization size will sell itself.

    12. nonprofit marketing New prospects are great, but they are not members of your cause until they donate to you or sponcer you.  You must pay attention to your present member base, in order to build new donors; a happy donor base will help you build reputation, trust and new prospects.

    13. Remember, when you build your social media branches and the information parts of your website, stress how you can improve a situation or problem. People don’t donate to a logo, they donate to a cause they believe in.

    14. Direct mail campaign can cost $1.25 per piece or more and give less than 1% results.  Putting that same campaign cost into a great social media campaign and anonprofit marketing consistant email newsletter will reach far more people with far less cost per hit.

    15. The average nonprofit organization never hears from 96 percent of its unsatisfied donors.  Actively look for unsatisfied members and become a problem solver. 40 percent of unsatisfied donors note no one ever contacted them after the initial pitch for donations.

    16. 50 percent of those donors who complain would be involved with the organization again if their complaints were handled satisfactorily.  Pay attention to your donor base.

    17. You love to get those testimonials and compliments; we all do. But it is estimated that donors are twice as likely to talk about their bad experiences as their good ones.

    18. nonprofit marketing Have a talk with your staff, building a good member base is a gallant cause and will increase business.  However, marketing is everyone’s business, regardless of title or position in the organization.

    19. If your misssion is a great answer to a hunger concern, don’t claim it will sharpen the pencils too. Exaggerated claims can produce inflated expectations that the causet or service cannot live up to, thereby resulting in dissatisfied donors.

    20. Target marketing is the key and will lead to much greater results.  Get to know your prime donor type—the 20 percent of donors account for 80 percent of your budget.

     

    1. Bonus: Remember that good marketing is bringing your mission or service to lightnonprofit marketing with potential donors.  If you over sell in the mission, sales has nowhere to go.  Marketing’s job is to excite prospects about the virtues of the actual solution you provide.

     

     

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      20 Marketing Tips Every Entrepreneur Should Know!

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      Marketing tips20 Marketing Tips Every Entrepreneur Should Know!

      By Thomas R. Reich PhD

       

      1. Let’s start with an old adage: the most important order you ever get from a customer is the second order. Do not forget to market to your customer base as well as new prospects.

      2. With Internet marketing, spend 10 percent of your time or more on testing; make sure your great marketing idea reads through to the customer.Marketing tips

      3. Knowing your competition and adapting to consumer motivation and behavior is not an option. It is an absolute necessity for competitive survival.

      4. A well-designed Pinterest site can hold all your products, videos, testimonials, blogs and inspirational pictures in one place all leading back to your website.

      5. Using a properly designed social media network and a functional business website can replace the old fashioned Yellow Pages.

      6. Marketing tipsBe ever alert of your internet reputation.  Know the power of repetition. Be sure your message is consistent. Employ reputation management.

      7. The two most common mistakes companies make in using the phone is failing to track results and tracking the wrong thing. Involve your CRM and website in all sales calls.

      8. Internet marketing activities should be efficient, consistent and not just sales ads. Build your reputation and trust while fishing for prospects.

      9. It costs five times as much to sell a new customer as an existing customer. Nurture your customer base with consistent updates, newsletters, and offers.

      10. Selling 100 percent of the time in all things marketing can gradually lead to low open rates of your emails, web promotions, and webinars.  Remember, give your customers Marketing tipssomething first; become an information source. Then they are your friend and selling becomes secondary.

      11. You must entice your prospects to enter your website and then be prepared to wow them!  Don’t think that product superiority, technology, innovation, or company size will sell itself.

      12. New prospects are great, but they are not customers until they buy from you.  You must pay attention to your present customer base, in order to build new business; a happy customer base will help you build reputation, trust and new prospects.

      13. Marketing tipsRemember, when you build your social media branches and the information parts of your website, stress how you can improve a situation or problem. People don’t buy products, they buy the benefits and solutions they believe the products provide.

      14. Direct mail campaign can cost $1.25 per piece or more and give less than 1% results.  Putting that same campaign cost into a great social media campaign and email newsletter will reach far more people with far less cost per hit.

      15. The average business never hears from 96 percent of its unsatisfied customers.  Actively look for unsatisfied customers and become a problem solver. 40 percent of unsatisfied customers note no one ever contacted them after the sale.

      16. 50 percent of those customers who complain would do business with the company again if their complaints were handled satisfactorily.  Pay attention to your customer base.

      17. You love to get those testimonials and compliments; we all do. But it is estimated that customers are twice as likely to talk about their bad experiences as their good ones.Marketing tips to make your business shine

      18. Have a talk with your staff, building a good customer base is a gallant cause and will increase business.  However, marketing is everyone’s business, regardless of title or position in the organization.

      19. If your product is a great answer to an accounting concern, don’t claim it will sharpen the pencils too. Exaggerated claims can produce inflated expectations that the product or service cannot live up to, thereby resulting in dissatisfied customers.

      20. Target marketing is the key and will lead to much greater results.  Get to know your prime customer type—the 20 percent of product users who Marketing tipsaccount for 80 percent of the total consumption of that product class.

       

      1. Bonus: Remember that good marketing is bringing your product or service to light with potential customers.  If you over sell in the marketing, sales has nowhere to go.  Marketing’s job is to excite prospects about the virtues of the actual product you sell.

       

       

       

       

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        15 Best Low Cost Marketing Ideas for nonprofits 2013

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        15 Best Low Cost Marketing Ideas for nonprofits 2013

        By Thomas R. Reich PhD

        Nonprofit Organizations can benefit greatly in 2013 from improved marketing plans.  Many charity directors don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger nonprofits.  Let’s look at low cost marketing ideas that can really boost your organization in 2013.

        To make this work, remember that in the past, most every nonprofit organization bought yellow page adds.  The yellow pages are dead, but good marketing replaces its exposure, without some of the low cost marketing ideas discussed here, charities may be seriously underexposed.nonprofit low cost marketing ideas

        1)     Your first low cost marketing idea is to create and maintain a good functioning organization website.  Your website is you’re on line office, your virtual spot for donations, the first impression many potential donors and volunteers have of your organization and yes, it is your new yellow page add.  Your website should also be an information resource for your cause and services.

         

        nonprofit low cost marketing ideas2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain. Donors and volunteers respond to new ideas and information which has been optimized for the internet.

         

        3)     Survey existing donors, a low cost marketing idea which is easier than you may think. How do your volunteers feel about your cause and services? Stay in touch through informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your cause and services and how they directly benefit the community.

         

        4)     Make a list of your strengths; this can be another low cost marketing idea generator. Are you the cause leader in your area? Is your organization the most experienced? nonprofit low cost marketing ideasDo you have the highest quality service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns

         

         

        5)     Now time for an easy, low cost marketing idea, one you need to do now!  The donor is always right… always. The time to prove this statement is when the donor experiences a problem with your cause or service. Make a point to take responsibility and solve any problems that a donor or volunteer might have immediately. Satisfied associats turn into repeat, long-term donors and supporters.

         

        nonprofit low cost marketing ideas6)     This next tip is a low cost marketing idea if it helps you with the previous two ideas.  Take a large donor out to lunch. Now is the time to ask a reliable donor out to lunch. Touch base with them to see how your organization is solving problems and meeting their needs and expectations.

         

        7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your marketing budget is 3% to 5% of annual revenues. Organizations that sell products or services need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising and sponsorship placement.

         

        8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about nonprofit low cost marketing ideasyourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, donors and prospective volunteers.

         

        9)     *****A low cost marketing idea should always look at social media.  Pinterestis one of the newest and most effective parts of a social media exposure for your program.  You can find out more in these articles:

        How to Make Pinterest Work for You

         

        nonprofit low cost marketing ideas10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your orginazation, check out these suggestions:

        45 Secrets of Driving More Donations through Social Media

         

        11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, as a Director of a nonprofit organization you need to update every week, you need an organization page.  Want to know more, take a look at:

        LinkedIn for Nonprofits; the Lists for Action Now!

         

        12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and organization page.  Learn more here:

        Want More Visitors? Use Social Media to Drive Visitors Home!

         

        13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website. Learn more here:

        The fundamentals of social media engagement; common sense, not tips and tricks.

        nonprofit low cost marketing ideas

         

        14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest, YouTubeand any other social media fads that appear in 2013 into a network.  Learn how to use back links and directories.  The more you work on your on-line presents, the more your organization will benefit!

        3 Must Do’s in Your Social Media Network; Making Your Organization Relevant in Social Media

         

        15) Here is your top low cost marketing idea for 2013; in fact it is the most important idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each facet of your marketing plans success to determine what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.

         

        nonprofit low cost marketing ideasBonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost compared to struggling with a part of running a nonprofit organization that can confuse many.  Be careful, there are a lot of firms that clam to know what they are doing, hire a firm that trains you to maintain your marketing plan.

        With low cost marketing idea generating help, a good digital identity, a well branded nonprofit organization and attention paid to your donors and beneficiaries’ needs, success will be yours in 2013!

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          Start a Business in 2013: Here are the Top 10 Tips to Follow!

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          start a businessStart a Business in 2013: Here are the Top 10 Tips to Follow!

           By Thomas R. Reich PhD

          Are you ready to start a business in 2013? A new venture can be an exciting prospect, but your success depends on 10 simple pieces of advice. Millions of men and women have had a dream to start a business and have done so successfully.  Most have one thing in common, planning.  The more prepared you are the better your chances of success.

          You have heard many statistics about starting a new business; some cover the failure rate and some the success rate.  Common sense will tell you the following 10 tips can help you be a new business winner in 2013.

          TIP #1:  Right up front, make sure what you are about start a business, what do you love, and what you are willing to devote you life and your passion to for a long time.   Remember, running a start a business in 2013business takes a lot of time, energy and effort. Building it into a successful enterprise will require even more effort. Since you need to put a lot into your business, you better make sure that you love what you are going to do to make it easier and more fulfilling. Besides, doing something you love means you already have a head start.   Being familiar with your product or service eliminates much of the steep learning curve that first-time entrepreneurs normally encounter.

          business planTIP #2: Put together a proper business plan; this is a must when you want to start a business.  To get a loan, to speak intelligently to government agencies, investors, suppliers and even key potential employees, you need a complete business plan.  A well structured business plan should include the following:

          • Details about your business (e.g. corporate structure, number of employees if any).
          • A marketing plan that specifies minutiae like pricing, product/service details and promotion strategy.
          • An operational plan, which describes supply chain requirements and staffing needs.
          • A financial plan that goes over current financing and cash flow projections.
          • A risk analysis that analyzes market operational, staffing and management risks.
          • And so much more to be truly a complete representation of your intentions as a business owner and developer.

          TIP #3:  Research. Research. Research. You have already done a lot of research for the creation of your business plan, but the work does not stop there when you start a business.  Every aspect of your new do your research when starting a businessbusiness should be researched, who is in the area, is your potential office or store convenient, what about your colors and logo; do your potential customers react positively?  You know from your business plan that there is a need for your business, now micro-define your research.

          TIP #4:  Get your legal house in order; make sure you understand what it means to be a business owner and start a business, your legal responsibilities to your employees and suppliers.  Make sure you have properly formed the business entity, and that you understand the local state and federal regulations that may affect your particular business.

          business graphicsTIP #5:  Work with a professional to create a well thought out logo and graphics package that gets attention and represents who you are when you start a business.  Even before you open your doors you need to be building your reputation and image through your logo and graphics package, and make sure you have a standard color package, which carries through all you do.

          TIP #6:  Have a full online presence even before you open your doors.  The nature of business today is the Internet.  You need a fully operating business website when you start a business, fully branded and using the colors and logo you developed in tip #5.  Make sure to register this website to all local directories and as soon as you get a physical location, register both the location and your website to Google maps and all local directory services.

          TIP #7:  Have a full social media presence, including Pinterest, Twitter, social media for small businessFacebook (including a business page for each distinct product or service), a fully filled out and implemented LinkedIn, and any other sites you can find.  Brand everything you can when you start a business with your logo, graphics and colors.  Make sure you are creating a network of social media that is funneling back to your website and eventually your business.

          TIP #8: Have a YouTube presence; create a simple video about you and your mission when you start a business.  You may have access to training videos made by the manufacturer of the products you are representing, or training videos of a service you are providing, make sure these videos are fully branded to you and your new business.  YouTube is the largest search engine in the world; make sure you are a part of it!

          TIP #9:  Always be professional in everything you do.   From the minute you begin to start a business and talk about your dream and begin be professionalplanning, you need to represent the character you want your business to project.  If you go to training or a meeting, you are representing your business, dress and act accordingly.

          TIP #10:  Hire professionals to help you start a business every step of the way.  Have you spent your life creating graphics and logos? Probably not; so why think something that important can be produced from thin air?  Use professionals to help you create a stunning business plan; again have you done one before?  Using professionals saves time and money, if you have an amateur business Hire bizcentralusa to help your new businessplan, who will respect you or invest with you?  If you need a delivery van you aren’t going to build it yourself, you let the pros at GM or Ford do it; same thing with business services, let the pros make you shine!

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            Things to get You Noticed! 7 Free Pinterest Tools

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            Pinterest Tools Things to get You Noticed!  7 Free Pinterest Tools

             

            Pinterest is fast becoming one of the biggest social media sites in the world and this means it is important to find its uses to expose your busines. The Pinterest tools contained in Pinterest can let you easily share any photos you find on the almost any website and socialize with anyone in the world through Pinterest. It makes sharing easier, and you can gain exposure with many more people who share your interest.

            Pinterest tools are not just for image-sharing, u can even study your social activity and find out your score on Pinterest, so you’ll know how well your message is getting out, or by using a simple web application, find out how your social activity can potentially benefit you.

            Here you will find 7 useful Pinterest tools you can use with your Pinterest from analyzing your pinterest activity to study your score and influence, pinning quotes, adding additional button as well as activity column on Pinterest page.

            1. Pinpuf

            Pinpuff is a Pinterest tools where you can calculate your Pinfluence, a measure of your popularity on Pinterest and it also provides the value of your every pin. To get started with your analytics on Pinpuff, go to the website Pinterest tools to help make you better exposedhttp://pinpuff.com/  and fill in your email and your Pinterest username, then click on the button ‘Calculate your Pinfluence’.

            You will be redirected to your pinfluence page, where you will find your pinterest analytics.

            In the score page, you will be presented with your total score at the right hand sidebar next to your Pinterest profile image. You will also get to know an estimation of your pin valuation as well as cost per click. Apart from that, you will see your reach score based on your follower and activity score.  It is just for fun but gives you an idea of how you are doing getting attention with your pins!

            There’s also a virility score, and you can also find out the total followers, pins, repins and likes of each board you created in Pinterest.

            Pinterest tools2. Pinreach

            Similar to Pinpuff, Pinreach is a Pinterest tools that also provides you with analytics to study your influence on Pinterest except without the value estimation you can find in Pinpuff. It does however have othe features to offer.

            To use Pinreach, visit the website and click on the ‘Sign Up’ button and fill up the registration form together with your Pinterest username.

             

            When registration is completed, you will be redirected to your analytics page. There are four tabs available on Pinreach to study your Pinterest tools activity in details.

            Analytics

            The first tab ‘Analytics’ is where you will be able to see your total pins, repins, likes, followers and more from the right sidebar, and you will also see graph of your score as well as activity changes since you last login to Pinreach.

             

            Boards

            Boards will show you the total number of pins, repins, followers and comments based on boards you created on Pinterest.

             

            Pins

            The Pins tab will show you a collection of your popular pins on pinterest.

             

            Influential Followers

            This tab will let you know who are among your followers has a strong influence on Pinterest. You can also click on their image to find out their Pinreach.

             

            Pinterest tools 3. Pin A Quote

            Pin A Quote is a set of Pinterest tools that allows you to post a quote to Pinterest. Although this is just a small part of what you can get from Pinstamatic, Pin A Quote makes it easy with their bookmarklet – you can simply post a quote by highlighting a text on any website much like how you Pin an image from a site.

            To grab the bookmarklet, visit the Pin A Quote homepage, drag the button ‘Pin A Quote’ to your browser’s bookmark bar, and it is ready for use.

             

            To pin a quote to Pinterest, all you need to do is simply highlight any sentence or quote you found on any website, then click on the Pin A Quote bookmarklet. A form will appear, fill it up and post it to your Pinterest.

             

            4. Pin Search

            Pin Search is an extension for Chrome browser and is a set of Pinterest tools that will let you easily find more related photos and information of a photo you found on Pinterest.Pinterest tools

            To start using, head over to the Pin Search extension page on your Chrome browser and click ‘Add to Chrome’.

            Once added to Chrome, open the Pinterest website and you will see an additional ‘Search’ button at the bottom of the ‘Comment’ button, when you hover over any images on Pinterest.

            Clicking on this ‘Search’ button will direct you to a Google’s search results page that is related to the image you selected.

            5. Recent Activity Expander

            Also an extension for Chrome, Recent Activity Expander is a set of Pinterest tools that will add an extra column on the left side of your Pinterest page, and list down all recent activity related to your account. It allows you to see who has followed and repinned your items since your last login.

            To start using, head over to Recent Activity Expander‘s Chrome extension page and add it to your Chrome. Once added, open Pinterest website and you will see your Recent Activities in a column on the left.

            Pinterest tools to help make you better exposed6. Pinterest Right-Click

            Pinterest Right-Click is an extension for your Firefox browser, it adds an additional right-click item to your right-click menu so you can pin any photos you found on the Internet.

            To get this Pinterest tool, open the Pinterest Right-Click extension page on your Firefox and install.

            Now when installation is completed, you can search or browse any images from your Firefox, and when you find any photos you want to pin to Pinterest, right-click on the image and select ‘Pin image’.

            When you selected ‘Pin Image’, as usual a popup window will appear for you to fill up the details of the image, which board you want to post the image to etc. Once completed, select ‘Pin it’.

             

            7. Pinterest Pro

            Pinterest Pro is another set of Pinterest tools for Chrome extension that comes with 3 main features to enhance your Pinterest experience: ‘Pin to Pinterest’ accessible by the right-click menu, image zooming and ‘Popular Pin Dropdown’.Pinterest tools to help make you better exposed

            You can have these features on your Chrome browser by installing Pinterest Pro from the extension page. To pin a photo, just select ‘Pin to Pinterest’ by right click. A new tab will appear; fill up with the details of the image and it will be posted on your Pinterest board.

            When you browse a Pinterest page, you can enlarge every pinned image without having to click on that image. Simply hover over any image with your cursor and the image will be enlarged.

            The third feature is the Popular Pin Down button you can find at the top-right corner of your browser. Click this button to check out the latest popular content on Pinterest without having to load the website.

            Conclusion

            Now with these 7 Pinterest tools, you can start to analyze your social activity on Pinterest and do more research on how to reach your audiences or grab more influence that would be beneficial for Marketing your product, service or event.

            Related Blogs

              Nonprofit Marketing; 15 Best Low Cost Marketing Ideas for 2013

              , , , , , , , , , , , , , , , , , , ,

              nonprofit marketing low cost marketing ideas

              Nonprofit Marketing; 15 Best Low Cost Marketing Ideas for 2013

              By Thomas R. Reich PhD

              Nonprofit Organizations can benefit greatly in 2013 from improved marketing plans.  Many charity directors don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger nonprofits.  Let’s look at low cost marketing ideas that can really boost your organization in 2013.

              To make this work, remember that in the past, most every nonprofit organization bought yellow page adds.  The yellow pages are dead, but good marketing replaces its exposure, without some of the low cost marketing ideas discussed here, charities may be seriously underexposed.nonprofit low cost marketing ideas

              1)     Your first low cost marketing idea is to create and maintain a good functioning organization website.  Your website is you’re on line office, your virtual spot for donations, the first impression many potential donors and volunteers have of your organization and yes, it is your new yellow page add.  Your website should also be an information resource for your cause and services.

               

              nonprofit low cost marketing ideas2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain. Donors and volunteers respond to new ideas and information which has been optimized for the internet.

               

              3)     Survey existing donors, a low cost marketing idea which is easier than you may think. How do your volunteers feel about your cause and services? Stay in touch through informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your cause and services and how they directly benefit the community.

               

              4)     Make a list of your strengths; this can be another low cost marketing idea generator. Are you the cause leader in your area? Is your organization the most experienced? nonprofit low cost marketing ideasDo you have the highest quality service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns

               

               

              5)     Now time for an easy, low cost marketing idea, one you need to do now!  The donor is always right… always. The time to prove this statement is when the donor experiences a problem with your cause or service. Make a point to take responsibility and solve any problems that a donor or volunteer might have immediately. Satisfied associats turn into repeat, long-term donors and supporters.

               

              nonprofit low cost marketing ideas6)     This next tip is a low cost marketing idea if it helps you with the previous two ideas.  Take a large donor out to lunch. Now is the time to ask a reliable donor out to lunch. Touch base with them to see how your organization is solving problems and meeting their needs and expectations.

               

              7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your marketing budget is 3% to 5% of annual revenues. Organizations that sell products or services need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising and sponsorship placement.

               

              8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about nonprofit low cost marketing ideasyourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, donors and prospective volunteers.

               

              9)     *****A low cost marketing idea should always look at social media.  Pinterestis one of the newest and most effective parts of a social media exposure for your program.  You can find out more in these articles:

              How to Make Pinterest Work for You

               

              nonprofit low cost marketing ideas10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your orginazation, check out these suggestions:

              45 Secrets of Driving More Donations through Social Media

               

              11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, as a Director of a nonprofit organization you need to update every week, you need an organization page.  Want to know more, take a look at:

              LinkedIn for Nonprofits; the Lists for Action Now!

               

              12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and organization page.  Learn more here:

              Want More Visitors? Use Social Media to Drive Visitors Home!

               

              13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website. Learn more here:

              The fundamentals of social media engagement; common sense, not tips and tricks.

              nonprofit low cost marketing ideas

               

              14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest, YouTubeand any other social media fads that appear in 2013 into a network.  Learn how to use back links and directories.  The more you work on your on-line presents, the more your organization will benefit!

              3 Must Do’s in Your Social Media Network; Making Your Organization Relevant in Social Media

               

              15) Here is your top low cost marketing idea for 2013; in fact it is the most important idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each facet of your marketing plans success to determine what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.

               

              nonprofit low cost marketing ideasBonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost compared to struggling with a part of running a nonprofit organization that can confuse many.  Be careful, there are a lot of firms that clam to know what they are doing, hire a firm that trains you to maintain your marketing plan.

              With low cost marketing idea generating help, a good digital identity, a well branded nonprofit organization and attention paid to your donors and beneficiaries’ needs, success will be yours in 2013!

              Related Blogs

                Best 15 Low Cost Marketing Ideas for Your Small Business in 2013

                , , , , , , , , , , , , , , , ,

                15 low cost marketing ideasBest 15 Low Cost Marketing Ideas for Your Small Business in 2013

                By Thomas R. Reich PhD

                Small Businesses can benefit greatly in 2013 from an improved low cost marketing idea and  plan or 15 ideas if you will.  Many small businesses owners don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger companies.  Let’s look at low cost marketing ideas that can really boost your small business in 2013.

                To make this work, remember that in the past, every small business bought yellow page adds.  The yellow pages are dead, but good marketing replaces its exposure, without some of 15 low cost marketing ideas!the low cost marketing ideas discussed here, small businesses may be seriously underexposed.

                low cost marketing ideas1)     Your first low cost marketing idea is to create and maintain a good functioning company website.  Your website is you’re on line office, your virtual sales floor, the first impression many potential customers have of your small business and yes, it is your new yellow page add.  Your website should also be an information resource for your products and services.

                 

                2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain. Customers and prospects respond to new ideas and information which has been optimized for the internet.

                 

                3)     Survey existing customers, a low cost marketing idea which is easier than you may think. How do your customers feel about your products and services? Stay in touch low cost marketing ideasthrough informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your products and services and how they directly benefit the customer.

                 

                4)     Make a list of your strengths, this can be another low cost marketing idea generator. Are you the low price leader? Is your business the most experienced? Do you have the highest quality product or service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns

                 

                 

                low cost marketing ideas5)     Now time for an easy, low cost marketing idea, one you need to do now!  The customer is always right… always. The time to prove this statement is when the customer experiences a problem with your product or service. Make a point to take responsibility and solve any problems that a customer might have immediately. Satisfied customers turn into repeat, long-term customers.

                 

                6)     This next tip, is a low cost marketing idea if it helps you with the previous two ideas.  Take a customer out to lunch. Now is the time to ask a reliable customer out to lunch. Touch base with them to see how your company is solving problems and meeting their needs.

                 

                7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your low cost marketing ideasmarketing budget is 3% to 5% of annual sales. Retail businesses need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising placement.

                 

                8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about yourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, customers and prospects.

                 

                low cost marketing ideas9)     *****A low cost marketing idea should always look at social media.  Pinterest is one of the newest and most effective parts of a social media exposure program.  You can find out more in these 3 articles:7 Free Pinterest Tools; Things to get You Noticed!

                 

                10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your small

                low cost marketing ideas
                low cost marketing ideas

                business, check out these suggestions:  How to use Twitter for Small Business

                11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, you need to update every week, you need a company page.  Want to know more, take a look at:

                LinkedIn for Nonprofits

                 

                low cost marketing ideas12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and company page.  Learn more here:   Want More Visitors? Use Social Media to Drive Visitors Home!

                 

                13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website.  Learn more here:

                10 Tips and Tricks to make Your Website a Lead Generating Machine!

                 

                14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest and any other social media fads that appear in 2013 into a network.low cost marketing ideas  Learn how to use back links and directories.  The more you work on your on-like presents, the more your small business will benefit!

                Want More Visitors? Use Social Media to Drive Visitors Home!

                 

                low cost marketing ideas15) Here is your top low cost marketing idea for 2013, in fact it is the most importaqnt idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each fassett of your marketing plans success to determin what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.

                 

                Bonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost, compared to struggling with a part of small business that can confuse many.  Be careful, there are a lot of firms that clams to know what they are doing, hire a firm that trains you to maintain your marketing plan.

                With low cost marketing idea generating help, a good digital identity, a well branded small business and attention paid to your customers and their needs, success will be yours in 2013!

                Related Blogs