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9 Hidden Secrets of Lead Generation

How Good is Your Website at Lead Generation?

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website marketingHow Good is Your Website at Lead Generation?

10 Ways to Improve Your Website Traffic.

By Thomas R. Reich PhD

Having a nice looking website is good, but having a website that inspires trust and motivates people to gives much better lead generation results.  The key here is to make your website more “sticky.” This will keep visitors on your website longer and will help build trust, visitors that trust your site sign your registrar and the visit becomes lead generation. Below are several simple features and strategies that help make your website more effective:

1)      Have a registration page or “newsletter sign-up” link clearly visible to all website visitors to convert a email marketingvisit in to a lead genreation.  This will help you build your email mailing list, keeping your visitors informed of success stories with a weekly newsletter.

2)      Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service.  A blog discusses topics of interest to those who visit your specific site and help in turning a one time visit into a repeat visitor and therefore a lead generation machine.

3)      Set up social media networks such as Pinterest, LinkedIn, Facebook, and Twitter.  Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence when they see your “brand” or look and this works as a net, a lead generation magnet.

4)      Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes.  Be active and make sure everything in your network is linked to your website and blog and make your enter on line network a lead generation machine.

how to use deep rich data5)    Include a ”product or service page” which helps generate income and recognizes your most popular products or services at an introduction price. This also helps establish trust and lets potential customers know you have a variety of products and actively want their business, this is yet another facet of a lead generation machine.

6)    Also include an “About Us” page which talks about the founder direction if the company but also has links to an employee bio page with information on your board and staff, also include any chambers or service organizations the firm is involved with. This helps communicate annual reports, accomplishments, new objectives, and unique projects and activities. This helps establish trust, transparency and confidence while also working towards lead generation.  The reason you are marketing your website is lead generation, do not lose site of that fact, make sure to blow your own horn as much as possible, when a visitor comes to your site that is the time to let them know who you are and why they should want to find out more about you.

7)   Have a “by now” with multiple options to purchase such as Pay Pal, Credit Card, pr online check etc. how does deep rich data workInclude information regarding exactly what they get if buying on line and what guarantees they have if not satisfied. Finally, remember this is the ultimate lead generation, follow up with this on line purchaser and make them feel like a valued customer.

8) Add a store which can help you sell even more items, remember, getting a visitor to purchase anything even to download a free eBook is a lead generation home run.

9)  Add short videos communicating your product, services, success stories or testimonials. This is very effective in connecting with people and getting them to take action, this is a lead generation home run.

10)  Add an events page to announce your upcoming events, workshops, meetings or community service DRD or Deep Rich Datainitiatives to ensure good participation.  Having an active record of service to the community and sponsoring seminars and Chamber events, is a good way to encourage confidence by the visitor in your firm and thus, is a great lead generator.

Having a website is necessary; however it is critical that the website continues to grow with your business.  By providing up to date content with useful information about your services successes and ever changing products, your website can build and retain a faithful group of supporters which will contribute to the growth of your organization, and ultimately turn your website into a self perpetuating lead generation machine!.

 

A nonprofit website serves as an informational resource to potential grant funders, donors, future board Dr. Thomas R. Reich explains website storemembers, and constituents; therefore it is critical that you continually improve this valuable communication resource.

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    9 Hidden Secrets of Lead Generation

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    9 Hidden Secrets of Lead Generation9 Hidden Secrets of Lead Generation:

    Using Your Social Media Network as a Lead Generating Machine

    By: Thomas R. Reich PhD

     

    1) Have a clear CAMPAIGN OBJECTIVE – As with any marketing activities, companies should first develop a clear objective for their lead generation campaign. This gives the campaign direction, against which you will be able to gauge progress throughout its duration.

    2) Contact all LEADS Directly – A lead must be contacted as soon as possible, but a business9 Hidden Secrets of Lead Generation will derive great value from nurturing leads long after the lead generation process and the initial contact phase is complete.  Keep in mind that each consumer will be at various stages of the purchase cycle when they submit their details.

    3) CHEAP LEADS ARE NOT ALWAYS the BEST Lead generation – We believe that not all leads contribute equal value for a company. 1,000 leads from one supplier might be totally different in origination, method and quality to another. While it is human nature to want more for less, it is better to generate one lead that converts into a sale than one million leads that don’t generate any revenue at all!

    9 Hidden Secrets of Lead Generation4) OFFERING THE LEAD TOO MUCH to respond is not good Lead generation – An incentive is often required at the ‘lead capture phase’ to entice the lead to provide their correct contact information. While they are sometimes necessary, those undertaking a lead generation strategy need to find the right balance between consumers who are interested only in the incentive and those that actually want to engage with your product.  A news letter or white paper should be all you need for lead generation.

    5) DEVELOP A FOLLOW-UP campaign in your lead generation STRATEGY – By 9 Hidden Secrets of Lead Generationnature the modern consumer is time-poor and expects a response in merely a few minutes not hours. The time from when the lead is captured to when the company makes first contact could be the difference between a lost or converted lead.

    6) lead generation Requires that you UNDERSTAND THE VALUE OF YOUR LEADS – 9 Hidden Secrets of Lead GenerationThe value of each lead captured through your lead generation campaign varies greatly depending on the marketing message and origination method. There is a place for leads at both ends of the spectrum but you need to know which is which in order to prioritize your spend.

    7) DON’T WASTE BUDGET ON lead generation of DUPLICATE LEADS – To ensure that companies are not paying to communicate with the same lead twice, there are various platforms that ‘dedupe’ lead supply in real time. This means that duplicate contacts are removed so that your company is not wasting budget on a lead that has already been contacted.

    8) When using lead generation PERCEIVE LEADS AS OPPORTUNITIES – Instead of 9 Hidden Secrets of Lead Generationpossessing a ‘shortsighted view’ that a lead equates to one sale, perceive every lead as possible of providing multiple opportunities to your business. These opportunities could include cross selling, repeat sales or even business referrals.

    9 Hidden Secrets of Lead Generation9) SUPPORT LEAD GENERATION with HIGH QUALITY CONTENT – Quality, relevant sharable content supports SEO rankings which increases online visibility and consequently improves the number of visitors to your website. Once on your website engaging content can serve as your key advantage point between you and your competitors. This basically means that engaging, informative and interesting content is likely to enhance your credibility within your field and consequently improve your chances of gaining leads through your website.

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