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Why the yellow pages do not work any more

Yellow Pages are Dead; What to do in 2016

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Why the yellow pages do not work any more

Yellow Pages are Dead:

Time for Good Low Cost Marketing Ideas in 2016

By Thomas R. Reich PhD

Small Businesses can benefit greatly in 2016 from an improved low cost marketing plan or 15 ideas if you will.

Many small businesses owners don’t see the need for a cohesive marketing plan, they think marketing is expensive and for larger companies.  Let’s look at low cost marketing ideas that can really boost your small business in 2016.

To make this work, remember that in the past, every small business bought yellow page adds.  The yellow pages are dead, but for a business to remain strong, good marketing must replaces the Yellow Pages exposure that use to be taken for granted.  You may find that without some of the low cost marketing ideas discussed here, your small businesses could be seriously underexposed.

Ideas for marketing small businesses

1)     Your first low cost marketing idea is to create and maintain a good functioning company website.  Your website is you’re on line office, your virtual sales floor, the first impression many potential customers have of your small business and yes, it is your new yellow page add.  Your website should also be an information resource for your products and services, and should be both optimized for SEO and key words.  You must also have an active blog that relates to exactly what you do or the product you sell.

 

2)     Develop a new brand identity; this low cost marketing idea may be easier than you think. How long has it been since you’ve updated your website or marketing materials? Maybe it’s time to take a fresh look and redesign your image, take advantage of the digital domain and the low cost logo updates that are available, they can get you to a whole new updated feeling. Customers and prospects respond to new ideas, updated looks and information which has been optimized for the internet and targeted to their needs.  Today everything is about the content of your website, not massive traffic.  Targeted content gets you targeted traffic, and a good content creation and marketing firm can get you there.

 

3)     Survey existing customers, a low cost marketing idea which is easier than you may think. How do your customers feel about your products and services? Stay in touch through informal lunches or a professionally coordinated survey campaign. A survey is an excellent method for taking the pulse of your audience. The survey should include detailed questions about your products and services and how they directly benefit the customer.

 

low cost marketing ideas4)     Make a list of your strengths, this can be another low cost marketing idea generator. Are you the low price leader? Is your business the most experienced? Do you have the highest quality product or service? Try to list between 50 and 100 different and measurable strengths. This is a great exercise to develop new ideas for your marketing campaigns

 

 

5)     Now time for an easy, low cost marketing idea, one you need to do now!  The customer is always right… always. The time to prove this statement is when the customer experiences a problem with your product or service. Make a point to take responsibility and solve any problems that a customer might have immediately. Satisfied customers turn into repeat, long-term customers.

 

6)     This next tip, is a low cost marketing idea if it helps you with the previous two ideas.  Take a customer out to lunch. Now is the time to ask a reliable customer out to lunch. Touch base with them to see how your companylow cost marketing ideas is solving problems and meeting their needs.

 

7)     Well here is the cost, though still a low cost marketing idea if you follow these guidelines.  Establish an annual marketing budget. A good rule-of-thumb estimate for your marketing budget is 3% to 5% of annual sales. Retail businesses need to budget 7% to 10% of annual sales for their marketing budgets. Your budget should include a breakdown of all marketing costs including printing, social media, website maintenance and advertising placement.

 

8)     Here is a very low cost marketing idea, but arguably the most important you can consider.  Be positive in your outlook. It’s important to feel good about yourself and enjoy what you do for a living. If you have a positive attitude about your job, you will succeed by transferring that enthusiasm to other employees, customers and prospects.

 

low cost marketing ideas9)     *****A low cost marketing idea should always look at social media.  Pinterest is one of the newest and most effective parts of a social media exposure program.  You can find out more in these 3 articles:7 Free Pinterest Tools; Things to get You Noticed!

 

10) *****Low cost marketing idea #10 is to establish and maintain a good active Twitter account.  To learn more about Twitter and how to make it effective for your small

low cost marketing ideas

business, check out these suggestions:  How to use Twitter for Small Business

low cost marketing ideaslow cost marketing ideas

 

11) *****Moving along with low cost marketing idea #11 have you fully updated your LinkedIn account on a regular basis?  You must be at 100% on your profile, you need to update every week, you need a company page.  Want to know more, take a look at:

LinkedIn for Nonprofits

 

low cost marketing ideas12) *****Don’t forget another social media low cost marketing idea, have an active and constantly updated Facebook account and company page.  Learn more here:   Want More Visitors? Use Social Media to Drive Visitors Home!

 

low cost marketing ideas13) *****We talked about your Website but another low cost marketing idea is to have a very active blog attached to your website.  Learn more here:

10 Tips and Tricks to make Your Website a Lead Generating Machine!

 

14) *****The best low cost marketing idea I can give you is this.  Learn how to connect your website, blog, Twitter, Facebook, LinkedIn, Pinterest and any other social media fads that appear in 2013 into a network.  Learn how to use back links and directories.  The more you work on your on-like presents, the more your small business will benefit!

Want More Visitors? Use Social Media to Drive Visitors Home!

 

low cost marketing ideas15) Here is your top low cost marketing idea for 2013, in fact it is the most importaqnt idea you will hear in regards to marketing.  In order for anything we have talked about to truly succeed, you need to develop a solid marketing plan!  You need a road map, a plan to keep you on track to sustainable goals, and a ruler to judge your success.  Part of this plan should include your established budget and an ongoing record of each fassett of your marketing plans success to determin what worked and what to rethink.  All low cost marketing ideas are successful if you learn and grow from them.

 

Bonus Low Cost Marketing Idea: Consider hiring a marketing company to help you with a complete formula, if marketing is not your thing.  A firm that does marketing for lots of companies can often deliver a great marketing campaign at a very low cost, compared to struggling with a part of small business that can confuse many.  Be careful, there are a lot of firms that clams to know what they are doing, hire a firm that trains you to maintain your marketing plan.

15 low cost marketing ideaswww.troblinreich.com

With low cost marketing ideas generating help, a good digital identity, a well branded small business and attention paid to your customers and their needs, success will be yours in 2014!

Have Questions or need some low cost help making your marketing ideas get the attention they deserve, email me at Director1@gmail.com  and I will answer you directly and quickly!

Lets make 2014 the best year ever!

Your accessible marketing online marketing expert

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    Start a Business in 2013: Here are the Top 10 Tips to Follow!

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    start a businessStart a Business in 2013: Here are the Top 10 Tips to Follow!

     By Thomas R. Reich PhD

    Are you ready to start a business in 2013? A new venture can be an exciting prospect, but your success depends on 10 simple pieces of advice. Millions of men and women have had a dream to start a business and have done so successfully.  Most have one thing in common, planning.  The more prepared you are the better your chances of success.

    You have heard many statistics about starting a new business; some cover the failure rate and some the success rate.  Common sense will tell you the following 10 tips can help you be a new business winner in 2013.

    TIP #1:  Right up front, make sure what you are about start a business, what do you love, and what you are willing to devote you life and your passion to for a long time.   Remember, running a start a business in 2013business takes a lot of time, energy and effort. Building it into a successful enterprise will require even more effort. Since you need to put a lot into your business, you better make sure that you love what you are going to do to make it easier and more fulfilling. Besides, doing something you love means you already have a head start.   Being familiar with your product or service eliminates much of the steep learning curve that first-time entrepreneurs normally encounter.

    business planTIP #2: Put together a proper business plan; this is a must when you want to start a business.  To get a loan, to speak intelligently to government agencies, investors, suppliers and even key potential employees, you need a complete business plan.  A well structured business plan should include the following:

    • Details about your business (e.g. corporate structure, number of employees if any).
    • A marketing plan that specifies minutiae like pricing, product/service details and promotion strategy.
    • An operational plan, which describes supply chain requirements and staffing needs.
    • A financial plan that goes over current financing and cash flow projections.
    • A risk analysis that analyzes market operational, staffing and management risks.
    • And so much more to be truly a complete representation of your intentions as a business owner and developer.

    TIP #3:  Research. Research. Research. You have already done a lot of research for the creation of your business plan, but the work does not stop there when you start a business.  Every aspect of your new do your research when starting a businessbusiness should be researched, who is in the area, is your potential office or store convenient, what about your colors and logo; do your potential customers react positively?  You know from your business plan that there is a need for your business, now micro-define your research.

    TIP #4:  Get your legal house in order; make sure you understand what it means to be a business owner and start a business, your legal responsibilities to your employees and suppliers.  Make sure you have properly formed the business entity, and that you understand the local state and federal regulations that may affect your particular business.

    business graphicsTIP #5:  Work with a professional to create a well thought out logo and graphics package that gets attention and represents who you are when you start a business.  Even before you open your doors you need to be building your reputation and image through your logo and graphics package, and make sure you have a standard color package, which carries through all you do.

    TIP #6:  Have a full online presence even before you open your doors.  The nature of business today is the Internet.  You need a fully operating business website when you start a business, fully branded and using the colors and logo you developed in tip #5.  Make sure to register this website to all local directories and as soon as you get a physical location, register both the location and your website to Google maps and all local directory services.

    TIP #7:  Have a full social media presence, including Pinterest, Twitter, social media for small businessFacebook (including a business page for each distinct product or service), a fully filled out and implemented LinkedIn, and any other sites you can find.  Brand everything you can when you start a business with your logo, graphics and colors.  Make sure you are creating a network of social media that is funneling back to your website and eventually your business.

    TIP #8: Have a YouTube presence; create a simple video about you and your mission when you start a business.  You may have access to training videos made by the manufacturer of the products you are representing, or training videos of a service you are providing, make sure these videos are fully branded to you and your new business.  YouTube is the largest search engine in the world; make sure you are a part of it!

    TIP #9:  Always be professional in everything you do.   From the minute you begin to start a business and talk about your dream and begin be professionalplanning, you need to represent the character you want your business to project.  If you go to training or a meeting, you are representing your business, dress and act accordingly.

    TIP #10:  Hire professionals to help you start a business every step of the way.  Have you spent your life creating graphics and logos? Probably not; so why think something that important can be produced from thin air?  Use professionals to help you create a stunning business plan; again have you done one before?  Using professionals saves time and money, if you have an amateur business Hire bizcentralusa to help your new businessplan, who will respect you or invest with you?  If you need a delivery van you aren’t going to build it yourself, you let the pros at GM or Ford do it; same thing with business services, let the pros make you shine!

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      Things to get You Noticed! 7 Free Pinterest Tools

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      Pinterest Tools Things to get You Noticed!  7 Free Pinterest Tools

       

      Pinterest is fast becoming one of the biggest social media sites in the world and this means it is important to find its uses to expose your busines. The Pinterest tools contained in Pinterest can let you easily share any photos you find on the almost any website and socialize with anyone in the world through Pinterest. It makes sharing easier, and you can gain exposure with many more people who share your interest.

      Pinterest tools are not just for image-sharing, u can even study your social activity and find out your score on Pinterest, so you’ll know how well your message is getting out, or by using a simple web application, find out how your social activity can potentially benefit you.

      Here you will find 7 useful Pinterest tools you can use with your Pinterest from analyzing your pinterest activity to study your score and influence, pinning quotes, adding additional button as well as activity column on Pinterest page.

      1. Pinpuf

      Pinpuff is a Pinterest tools where you can calculate your Pinfluence, a measure of your popularity on Pinterest and it also provides the value of your every pin. To get started with your analytics on Pinpuff, go to the website Pinterest tools to help make you better exposedhttp://pinpuff.com/  and fill in your email and your Pinterest username, then click on the button ‘Calculate your Pinfluence’.

      You will be redirected to your pinfluence page, where you will find your pinterest analytics.

      In the score page, you will be presented with your total score at the right hand sidebar next to your Pinterest profile image. You will also get to know an estimation of your pin valuation as well as cost per click. Apart from that, you will see your reach score based on your follower and activity score.  It is just for fun but gives you an idea of how you are doing getting attention with your pins!

      There’s also a virility score, and you can also find out the total followers, pins, repins and likes of each board you created in Pinterest.

      Pinterest tools2. Pinreach

      Similar to Pinpuff, Pinreach is a Pinterest tools that also provides you with analytics to study your influence on Pinterest except without the value estimation you can find in Pinpuff. It does however have othe features to offer.

      To use Pinreach, visit the website and click on the ‘Sign Up’ button and fill up the registration form together with your Pinterest username.

       

      When registration is completed, you will be redirected to your analytics page. There are four tabs available on Pinreach to study your Pinterest tools activity in details.

      Analytics

      The first tab ‘Analytics’ is where you will be able to see your total pins, repins, likes, followers and more from the right sidebar, and you will also see graph of your score as well as activity changes since you last login to Pinreach.

       

      Boards

      Boards will show you the total number of pins, repins, followers and comments based on boards you created on Pinterest.

       

      Pins

      The Pins tab will show you a collection of your popular pins on pinterest.

       

      Influential Followers

      This tab will let you know who are among your followers has a strong influence on Pinterest. You can also click on their image to find out their Pinreach.

       

      Pinterest tools 3. Pin A Quote

      Pin A Quote is a set of Pinterest tools that allows you to post a quote to Pinterest. Although this is just a small part of what you can get from Pinstamatic, Pin A Quote makes it easy with their bookmarklet – you can simply post a quote by highlighting a text on any website much like how you Pin an image from a site.

      To grab the bookmarklet, visit the Pin A Quote homepage, drag the button ‘Pin A Quote’ to your browser’s bookmark bar, and it is ready for use.

       

      To pin a quote to Pinterest, all you need to do is simply highlight any sentence or quote you found on any website, then click on the Pin A Quote bookmarklet. A form will appear, fill it up and post it to your Pinterest.

       

      4. Pin Search

      Pin Search is an extension for Chrome browser and is a set of Pinterest tools that will let you easily find more related photos and information of a photo you found on Pinterest.Pinterest tools

      To start using, head over to the Pin Search extension page on your Chrome browser and click ‘Add to Chrome’.

      Once added to Chrome, open the Pinterest website and you will see an additional ‘Search’ button at the bottom of the ‘Comment’ button, when you hover over any images on Pinterest.

      Clicking on this ‘Search’ button will direct you to a Google’s search results page that is related to the image you selected.

      5. Recent Activity Expander

      Also an extension for Chrome, Recent Activity Expander is a set of Pinterest tools that will add an extra column on the left side of your Pinterest page, and list down all recent activity related to your account. It allows you to see who has followed and repinned your items since your last login.

      To start using, head over to Recent Activity Expander‘s Chrome extension page and add it to your Chrome. Once added, open Pinterest website and you will see your Recent Activities in a column on the left.

      Pinterest tools to help make you better exposed6. Pinterest Right-Click

      Pinterest Right-Click is an extension for your Firefox browser, it adds an additional right-click item to your right-click menu so you can pin any photos you found on the Internet.

      To get this Pinterest tool, open the Pinterest Right-Click extension page on your Firefox and install.

      Now when installation is completed, you can search or browse any images from your Firefox, and when you find any photos you want to pin to Pinterest, right-click on the image and select ‘Pin image’.

      When you selected ‘Pin Image’, as usual a popup window will appear for you to fill up the details of the image, which board you want to post the image to etc. Once completed, select ‘Pin it’.

       

      7. Pinterest Pro

      Pinterest Pro is another set of Pinterest tools for Chrome extension that comes with 3 main features to enhance your Pinterest experience: ‘Pin to Pinterest’ accessible by the right-click menu, image zooming and ‘Popular Pin Dropdown’.Pinterest tools to help make you better exposed

      You can have these features on your Chrome browser by installing Pinterest Pro from the extension page. To pin a photo, just select ‘Pin to Pinterest’ by right click. A new tab will appear; fill up with the details of the image and it will be posted on your Pinterest board.

      When you browse a Pinterest page, you can enlarge every pinned image without having to click on that image. Simply hover over any image with your cursor and the image will be enlarged.

      The third feature is the Popular Pin Down button you can find at the top-right corner of your browser. Click this button to check out the latest popular content on Pinterest without having to load the website.

      Conclusion

      Now with these 7 Pinterest tools, you can start to analyze your social activity on Pinterest and do more research on how to reach your audiences or grab more influence that would be beneficial for Marketing your product, service or event.

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        How to Write a Strategic Plan

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        How to Write a Strategic Plan

         

        Not to oversimplify how to create a strategic plan, but by placing all the parts of a plan into three areas, you can clearly see how the pieces fit together. The three pieces of the puzzle are:

         

        Where are we now?

        Where are we going?

        How will we get there?

        Each part has certain elements to show you how and where things fit it.

        Where are we now?

         

        As you think about where your organization is now, you want to look at your foundational elements (mission and value) to make sure there has not been a change. More than likely, you will not revise these two areas very strategic planoften. Then you want to look at your current position or your strategic position. This is where you look at what is happening internally and externally to determine how you need to shift and change You should review your strategic plan regularly through the use of a SWOT. These elements are as follows:

         

        Mission statement: The mission describes your organization’s purpose in a good strategic Plan — the purpose for which you were founded and why you exist. Some mission statements include the business of the organization. Others explain what products or services they produce or customers they serve. Does your mission statement say what you do? Why does your organization exist?

         

        Values and/or guiding principles: This clarifies what you stand for and believe in. Values guide the organization in its daily business. What are the core values and beliefs of your company? What values and beliefs guide your daily interactions? What are you and your people really committed to?

        SWOT: SWOT is an acronym that stand for strengths, weaknesses, opportunities, and threats. These elements are crucial in assessing your strategic position with your organizations starategic plan. You want to build on your company’s strengths; shore up the weaknesses; capitalize on the opportunities; and recognize the threats.

         

        Where are we going?

        The elements of the question Where are we going? help you answer other questions such as What will my organization look like in the future? Where are we headed? What is the future I want to create for my company? Because the future is hard to predict, you can have fun imagining what it may look like. The following elements help you define the future for your business:

         

        Sustainable competitive advantage: Sustainable competitive advantage explains what your are best at compared to your competitors. Each company strives to create an advantage that continues to be competitive over the time. What can you be best at? What is your uniqueness? What can your organization potentially do better than any other organization?

         

        Vision statement: Your vision is formulating a picture of what your organization’s future makeup will be and where the organization is headed. What will your organization look like in 5 to 10 years from now?

        How will we get there?

         

        Knowing how you’ll reach your vision is the meat of your strategic plan, but it’s also the most time consuming. The reason it takes so much time to develop is because there are a number of routes from your current position to your vision in a strategic plan. Picking the right one determines how quickly or slowly you get to your final destination.
        The parts of your plan that layout your roadmap are listed below:

         

        Strategic objectives: Strategic objectives are long-term, continuous strategic areas that help you connect your mission to your vision. Holistic objectives encompass four areas: financial, customer, operational, and people.strategic plan What are the key activities that you need to perform in order to achieve your vision?

        Strategy: Strategy establishes a way to match your organization’s strengths with market opportunities so that your organization comes to mind when your customer has a need. This section of a strategic plan explains how you travel to your final destination. Does your strategy match your strengths in a way that provides value to your customers? Does it build an organizational reputation and recognizable industry position?

         

        Short-term goals/priorities/initiatives: Short-term goals convert your the strategic objectives into specific performance targets. You can use goals, priorities, initiatives interchangeably. In this book, I use goals to define short-term action. Effective goals clearly state what you want to accomplish, when you want to accomplish it, how you’re going to do it, and who’s going to be responsible. Each goal should be specific and measurable. What are the 1- to 3-year-goals you’re trying to achieve to reach your vision? What are your specific, measurable, and realistic targets of accomplishment?

         

        Action items: Action items are plans that set specific actions that lead to implementing your goals. They include start and end dates and appointing a person responsible Are your action items comprehensive enough to achieve your goals?

         

        strategic planScorecard: A scorecard measures and manages your strategic plan. What are the key performance indicators you need to track to monitor whether you’re achieving your mission? Pick 5 to 10 goal related measures you can use to track the progress of your plan and plug them into your scorecard.

        Execution: In executing the plan, identify issues that surround who manages and monitors the plan and how the plan is communicated and supported. How committed are you to implementing the plan to move your organization forward? Will you commit money, resources, and time to support the strategic plan.

         

         

         

         

         

        business plan class

        https://www2.gotomeeting.com/register/400866258

        Developing a Strategic Business Plan with Melanie Swift

         

        How do you determine if your ready to apply for a 501c3, are you jeopardizing your organization by not having one?  What are the advantages and protections of having a 501c3?  How can a 501c3 open new fundraising doors and allow more freedom in your organization?  Join us for this free webinar, and find a fact filled discussion on one of the most important issues facing our industry today, 501c3!. All of this information and much more is yours in this FREE webinar

        We invite you to spend a valuable hour with CharityNet USA and our Director of Nonprofit Services Melanie Swift and discover another way we can help your nonprofit organization cannot only overcome, but grow during the current economic conditions.

        As the past shows: the economy will recover, resources will catch up with us and finances will level out.  Don’t wait for recovery to happen, get started growing your nonprofit now.  When America recovers, your nonprofit will not only be in the game, but you will be an MVP!

        Contact Marketing Coordinator Thomas R. Reich for more info at tom@Bizcentralusa.com or call him at (407) 857-9002 ex 510

        Webinar Registration

        Wednesday,Sept 12, 2012
        2:00 pm – 3:00 pm online from CharityNetUSA
        Key Note Speaker: Melanie Swift

        https://www2.gotomeeting.com/register/400866258

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          BE PREPARED WITH SMALL BUSINESS LAW IN 2012

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          BE PREPARED WITH BUSINESS LAW IN 2012

           

          By Thomas R. Reich

           

           

          1)      Lack of or Poor Organizational Documents! A good understanding of small business law will tell you that you must create and maintain the right organizational documents, to prepare your small business for interaction with the real world.  You must first determine what type of structure you want your small business to operate under.  Small Business Law dictates that it does not stop there; there are annual filing requirements and documents that must be maintained.  Don’t be a casualty, do your paperwork, it is even more important with Small Business Law!

          2)      Lack of Proper Corporate Records! If you say “we are a small business, Ill remember the records and do them later” you will fail.  Keeping up with records is a must to be prepared in Smal Business law and takes little time if you make it an ongoing process!

          3)      Accepting Money from Investors Without Understanding Securities Business Laws!  There are ways to accept investment,  into your new small business, that are legal and this is the only way they should be accepted.  Consult a lawyer first if you are unsure of Small Business Law. This is the rule of thumb; make sure you and your investors are protected before you get yourself in hot water.

          4)      Failing to have Founders and Employees Non-Compete Agreements! If you or your new employees have come from a similar business and are now competing with an old employer, make sure there is not aNon-Compete agreement enforce.  By the same token protect yourself under small business law if what you are doing is of a unique nature.

          5)      Weak or Non-Existent Vendor/Client Written Agreements. If you go into your new business on a handshake agreement to provide services or products to a friend or acquaintance, this is very risky.  Having a simple contract, one with terms and a time period assures that your demand will still be there when you take the plunge and open your doors.  Without a written agreement, one using Small Business Law, you may find the promised small business does not materialize and you have no legal recourse.

          6)      Litigation! Pure and simple, many new small business owners feel they are in the cat bird seat now and they “Aren’t going to take this anymore!”  You must avoid all litigation if possible, work out problems without filing suit.  Litigation is very expensive and at the small business law level, it can bankrupt a company from the preparation of just one law suit, this is Small Business Law fact!.  Collections are another matter, but there are professionals for that,STAY AWAY FROM LITIGATION IF YOU POSSIBLY CAN!

          7)      Collections! Collections can be a problem in many small businesses, and it is tempting to take things personally.  First; work directly with the customer, sometimes a personal call and request for payment of promised funds from the CEO does the trick.  Second; never threaten or harass the customer quoting small business law, you could cross a line that puts them in the driver’s seat legally.  When the account can’t be salvaged with sugar, find good collections groups that work on a percentage and let them sow the vinegar, they are much more likely to be an expert in Small Business Law, and much more likely to collect!

          8)      Non-Performance Alleged Against Your Business! It is most advisable that you do your level best to go overboard and fix non-performance allegations against you.  As a new business, you do not want negative statements on services like “Rip off Report” or the BBB.  Offer a refund or the bend over backwards to fix the problem.  Defending against a law suit is both unproductive and expensive, avoid if you can, this is the case with all Small Business Law, avoid litigation if you can.

          9)      Non-Performance of Other Service Providers to Your Small Business! Same rules apply; avoid Litigation if you possibly can.  A call from your CEO or Director may do the trick, be cool calm and consolatory.  Remember they do not want negative reports on “Rip off Report” or the BBB either.  Again, Litigation when dealing with small business law is very expensive, so do you level best to work out difference civilly, but calmly and reserve the right to do what is necessary to receive services or products you have paid for.  Remember how you handled the other side of this issue, and use that experience to look at the other company’s point of view.  Never loose site of your rights under Small Business Law, but keep your eyes clearly on Public Relations and you image in the community!.

          10)  No Internal Controls, Guidelines, Manuals, etc! It is important to have written rules and regulations to govern your business on a daily basis.  Internal Controls, Guidelines and Manuals are welcome by your employees, it lets them know exactly where they stand.  You will find that if rules are in place, you employees will not only follow what is expected of them but be thankful for knowing how to operate within guidelines.  You will be secure in the knowledge that you have done what you can to prepare your company under Small Business Law.

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