Menu

Dr. Thomas R. Reich

How Good is Your Website at Lead Generation?

, , , , , , , , , , , , , , , , ,

website marketingHow Good is Your Website at Lead Generation?

10 Ways to Improve Your Website Traffic.

By Thomas R. Reich PhD

Having a nice looking website is good, but having a website that inspires trust and motivates people to gives much better lead generation results.  The key here is to make your website more “sticky.” This will keep visitors on your website longer and will help build trust, visitors that trust your site sign your registrar and the visit becomes lead generation. Below are several simple features and strategies that help make your website more effective:

1)      Have a registration page or “newsletter sign-up” link clearly visible to all website visitors to convert a email marketingvisit in to a lead genreation.  This will help you build your email mailing list, keeping your visitors informed of success stories with a weekly newsletter.

2)      Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service.  A blog discusses topics of interest to those who visit your specific site and help in turning a one time visit into a repeat visitor and therefore a lead generation machine.

3)      Set up social media networks such as Pinterest, LinkedIn, Facebook, and Twitter.  Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence when they see your “brand” or look and this works as a net, a lead generation magnet.

4)      Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes.  Be active and make sure everything in your network is linked to your website and blog and make your enter on line network a lead generation machine.

how to use deep rich data5)    Include a ”product or service page” which helps generate income and recognizes your most popular products or services at an introduction price. This also helps establish trust and lets potential customers know you have a variety of products and actively want their business, this is yet another facet of a lead generation machine.

6)    Also include an “About Us” page which talks about the founder direction if the company but also has links to an employee bio page with information on your board and staff, also include any chambers or service organizations the firm is involved with. This helps communicate annual reports, accomplishments, new objectives, and unique projects and activities. This helps establish trust, transparency and confidence while also working towards lead generation.  The reason you are marketing your website is lead generation, do not lose site of that fact, make sure to blow your own horn as much as possible, when a visitor comes to your site that is the time to let them know who you are and why they should want to find out more about you.

7)   Have a “by now” with multiple options to purchase such as Pay Pal, Credit Card, pr online check etc. how does deep rich data workInclude information regarding exactly what they get if buying on line and what guarantees they have if not satisfied. Finally, remember this is the ultimate lead generation, follow up with this on line purchaser and make them feel like a valued customer.

8) Add a store which can help you sell even more items, remember, getting a visitor to purchase anything even to download a free eBook is a lead generation home run.

9)  Add short videos communicating your product, services, success stories or testimonials. This is very effective in connecting with people and getting them to take action, this is a lead generation home run.

10)  Add an events page to announce your upcoming events, workshops, meetings or community service DRD or Deep Rich Datainitiatives to ensure good participation.  Having an active record of service to the community and sponsoring seminars and Chamber events, is a good way to encourage confidence by the visitor in your firm and thus, is a great lead generator.

Having a website is necessary; however it is critical that the website continues to grow with your business.  By providing up to date content with useful information about your services successes and ever changing products, your website can build and retain a faithful group of supporters which will contribute to the growth of your organization, and ultimately turn your website into a self perpetuating lead generation machine!.

 

A nonprofit website serves as an informational resource to potential grant funders, donors, future board Dr. Thomas R. Reich explains website storemembers, and constituents; therefore it is critical that you continually improve this valuable communication resource.

Related Blogs

Related Blogs

    26 Ways to Make Pinterest for Small Business Work Better

    , , , , , , , , , , , , ,

    Useing Pinterest small business26 Ways to Make Pinterest for Small Business Work Better

    By Thomas R. Reich PhD

     

     

     

    Here we are, a new year and bright prospects with including Pinterest for small business account to generate ROI and real traffic to your website.  Ever wonder why some competitors Pinterest sites have so many followers and some have none at all.  Let’s look at a few improvements you can make to be a Pinterest small business superstar!

    1)      Make sure your profile is 100% complete:Pinterest small business

    A)     Use highly relevant business name, not a slogan or personal name for best results with Pinterest for small business

    B)     Take time write a great “about” section, you only get 2 lines make them count!

    C)     Connect all your social accounts both in profile page and on connect page

    D)     Verify website, which allows your website URL to appear on your Pinterest site

    E)      Upload a high quality profile image or logo, this is what is tagged on every pin you make

    F)      Make sure to add your location, a US address is a comfort factor, French address gives an exotic impression, all a part of marketing yourself in the virtual world

    2)      Make a separate board for each keyword in your websites keyword list; this will greatly help in search engine SEO issues.

    Pinterest small business3)      Give all boards a unique name, yes it should contain one of your unique keywords, but use the focus keyword in a title that attracts interest to your Pinterest for small business account

    4)      You should chose a board cover picture after your have populated each board with pictures, pick the picture closest to the keyword the board represents and make it one with a unique look that will attract interest, even with 100s of pins the visitor to your Pinterest for small business account will only see the cover picture, so make it count!

    5)      Use the Pinterest arrange board option to move each board to tell a story from left to right, top to bottom, don’t leave them in the default position or each new board will appear last in succession, bottom right.

    6)      Do not forget to add a category to each individual board on your Pinterest for small business account, by using the dropdown list called categories when writing the description of each board.

    7)      Write a great intro to each board, using as many keywords as possible along with the keyword Pinterest small businessthe board is focused on.

    8)      Add contact to each Pinterest board in the board description section.

    9)      If you have a main keyword or keywords, you can do multiple boards from different angles on that one keyword.

    10)  Take time and write a good description on each pin, do not leave the default from where you pinned the picture from if it is another website.  Remember if you pin from somewhere it probably already has a description, you can change this when signed in to the Pinterest for small business account in the description section of the pin itself.

    11)  Change the URL link of the pin in the same area as above, simply highlight the existing URL copy the best page URL on your website or blog which that picture could be directed if clicked on and paste it into the URL area.  Now if that picture is enabled to lead potential customers from your Pinterest for small business site to your website.

    12)  Remember; the more boards with many pins contained in each that relate to your website, the Pinterest small businessmore potential ROI can be attracted by your Pinterest for small business account.

    13)  Stay on topic, all boards should relate to your product or service as described in the site description section of your Pinterest for small business site.  All pins should relate to the topic of that particular board description.

    14)  One exception to the above is 1 or 2 special boards you may create from time to time in different seasons to attract visitors to your site.  An example might be a Christmas board, however the theme of that Christmas board should relate to one of your key words.

    15)  Go to other related boards that will allow you to pin to their boards and pin those pictures that directly relate to their site.  Do not do this randomly have a plan and male sure the picture complements that site.  These posted pins are free advertising to get potential visitors to your site so make sure the picture you pin to another’s site is high quality and relevant their keywords.

    Pinterest small business16)  Do as many likes as possible on other related Pinterest for small business accounts.  This will do two things; first it encourages that site to visit your site and like you back and second it helps to get your name out and around Pinterest.

    17)  Commenting on pins posted to other related Pinterest sites also serves to market your Pinterest for small business site throughout the Pinterest world.  Make sure your comments are always positive, negative or controversial comments are never good in the Pinterest world.

    18)  Pinterest for small business gives you the power to invite board contributors.  There is no better faster way to get likes and attract new visitors than to invite other related Pinterest sites to add content to certain of your boards.

    19)  Add a follow me on Pinterest button on your website and to your blog, this makes it easy for anyone to follow or even visit your Pinterest for small business site, now that they are already visiting your website or blog and interested in your particular brand.

    20)  Add a Pinit button to your internet home page, this makes you ready at any time to pin anPinterest small business interesting picture to your Pinterest for small business account.  With a Pinit button installed you can instantly pin a picture from a website your are visiting or even image search you have done in bing or Google back to any one of the boards on your Pinterest site that you chose from a drop down list, you can even change the pin description right then.

    21)  Cross promote your pins to Twitter by checking the Twitter box at the bottom of the information popup page when pinning a picture to your Pinterest for small business board using the Pinit button.

    22)  Monitor what is trending in Pinterest by checking the “popular section” if you can create a board and pins that relate both to your product or service and to that popular Pinterest topic, do it and get increased traffic, but you must do it right then while it is a trending topic.

    23)  Use a little known app service called Pinwoot that allows you to follow like users and get follows back, also you can promote your pins and promote getting likes to specific pins within your Pinterest for small business site.

    Pinterest small business24)  Whenever you can share original pictures of your products and services, of your staff, parties you may have, and any meetings you may have form time to time.  Pinterest for small business gives you the opportunity to share the culture of your organization, and color it any way you would like, remember to always be positive.

    25)  BONUS#1: Remember always be positive in Pinterest, there are places to complain on the internet Pinterest for small business is not one of them, it is a place to shine and be as positive as possible at all times.

    26)  BONUS#2; Pinterest for small business gives you the opportunity to share playable videos from YouTube or Vimeo right on your Pinterest site by simply pinning them from YouTube and Vimeo and play from your pin without leaving Pinterest.

    Finally it is important to make Pinterest for small business a daily or at least biweekly routine.  You need to be adding and updating pins to stay current and relevant in the Pinterest search engine, yes they have their own internal search, so if you understand SEO and Keywords they are as important here as in a website.  Also remember that Google and Bing routinely draw images for their own image search pages from Pinterest and yours may very well show up in searches outside of Pinterest so have them described and URL linked correctly to your website and brand.Pinterest small business

    As with anything in business, if it is worth doing it is worth doing well.  If you decide to improve your Pinterest for small business account, use the advice above but remember this.  Being consistent, being positive at all times and pinning a few things related to your business several times a week is the #1 piece of advice I can give you to improve your Pinterest for small business account, hard work and perseverance pays off in the end!

    Related Blogs

      Could You Be Leaving Money on the Table? Business Certifications Made Easy!

      , , , , , , , , , ,

      SBACould You Be Leaving Money on the Table?

      Business Certifications Made Easy!

      By Thomas R. Reich

      Minority Business Certifications come in several types and some are easiergetting MBE certified to qualify for than others.  In today’s competitive world, could you be leaving money on the table?  Felix Zapata, an expert in the field of minority and disadvantaged business certifications.  Felix told us “many government “set-asides” or contracts reserved for Certified businesses go unclaimed because businesses do not know they are qualified to apply”

      Some of the Minority Business Certifications that are available are:

      MBE certified(MBE) Minority Business Enterprises A minority –owned business is a for-profit enterprise, regardless of size, physically located in the United States of its territories, which is owned, operated and controlled by minority group members.  A minority is generally defined as an individual who is African American, Hispanic American, Asian American, or Native American and is elligable for Minority Business Certifications.

      Certification for Women owned and controlled businessesWBE Certified

      (WBE) Women Business Enterprises Business Certifications signifies that a business is owned by a woman or group of women.  Government

      agencies and corporate procurement offices require third-party verification that a business is owned by a woman or group of women in their fulfillment of “set-asides”and diversity programs.  WEB minority business certifications are available to businesses possessing 51% ownership by a woman or group of women.

      sba(8 (a) Certification These Business Certifications are the only one provided by the Federal Government, and is the hardest to qualify for.  Only applicants who are members of socially disadvantaged groups and are economically disadvantaged can be considered for approval to this Minority Business Certification program.  Many 8(a) applicants become ineligible for 8 (a) business certifications due to the $250,000 net worth limit.  This limit is defined as a personal net worth of $250,000 or less, excluding the equity in a personal residence or the business itself.

      Felix Zapata hosted this  free informational webinar on the merits and qualifications of becoming a recipient of felix ZapataMinority Business Certifications on Wednesday August 28, 2013.  He will cover the different types of minority business certifications in depth, along with the varying qualifications to apply.  Could you be leavening contracts unclaimed, low interest loans and government grants behind?  Watch the webinar Wednesday August 28, 2013 CLICK HERE Business Certifications Webinaar, could you be leaving money on the table, and are you eligible for one or more business certifications right now?

      wewebinar business certifications

      Related Blogs

        Is Your Website Generating Leads, Here’s How to Make it Better!

        , , , , , , , , , , , , ,

        web designHow Good is Your Website at Lead Generation?

        Having a nice looking website is good, but having a website that inspires trust and motivates people to give is much better.  The key here is to make your website more “sticky.” This will keep visitors on your website longer and will help build trust. Below are several simple features and strategies that help make your website more effective:

        1)      Have a registration page or “newsletter sign-up” link clearly visible to all website visitors.  This will help you build your email mailing list, keeping your visitors informed of success stories with a weekly newsletter. It will also be useful for fundraising or online donations.http://troblinreich.com/

        2)      Have an active blog on your website. Make sure it is updated 2-4 times a month with information that stays in step with your product or service.  A blog discusses topics of interest to those who visit your specific site.

        3)      Set up social media networks such as Pinterest, LinkedIn, Facebook, and Twitter.  Brand them all with your logo and colors to match your website. Fans and potential connections know they are within your sphere of influence.

        tom reich explains social media4)      Actively work your social media with interconnecting messages and encourage a steadily growing fan base on all your social media network nodes.  Be active and make sure everything in your network is linked to your website and blog.

        5)    Include a ”Sponsor Page” which helps generate income and recognizes your corporate donors. This also helps establish trust and lets foundations know you have a variety of income generating strategies.

        6)    Also include an “About Us” page which talks about the founder and mission but also has links to a board bio page with information on your board and advisory committees. This helps communicate annual reports, accomplishments, new objectives, and past 990 tax returns. This helps establish trust, transparency and confidence.Thomas R. Reich explains about us pabe

        7)   Have a “Donation Page” with multiple options to give such as used items such as computers, property, a used car, etc. Include information regarding the donation of time and talents through volunteering. Finally, provide means for donating cash by check or credit card.

        8) Add a store which can help you sell items to raise funds, collect donations or set up pledges, sponsorships or installment giving.

        9)  Add short videos communicating your mission, services, success stories or testimonials. This is very effective in connecting with people and getting them to take action.

        Thomas R Reich explains events planning page10)  Add an events page to announce your upcoming events, workshops, meetings or fundraising initiatives to ensure good participation.

        Having a website is necessary; however it is critical that the website continues to grow with your organization.  By providing up to date content with useful information about your services successes and needs, your website can build and retain a faithful group of supporters which will contribute to the growth of your organization.

         

        A nonprofit website serves as an informational resource to potential grant funders, donors, future board Dr. Thomas R. Reich explains website storemembers, and constituents; therefore it is critical that you continually improve this valuable communication resource.

        Related Blogs

          Top 8 Ideas for Fun in the Summer Month’s Fundraisers

          , , , , , , , , , ,

          summer fundraisersTop 8 Ideas for Fun in the Summer Month’s Fundraisers

          By Dr. Thomas R. Reich

          Summer is here, and the sun is back to make us feel great, feeling good makes us feel in a charitable mood.  Here are some fun in the summer month’s fundraiser ideas with little or no cost to help your organization have fun in the summer month’s fundraisers and raise some money for a good cause at the same time.summer fundraisers

          Always remember, members of your organization work hard as volunteers or as employees for very little because they believe in the cause and in your mission.  If you can make the process of getting donations fun and a little different, everyone wins.  Make this summer fun for all. Set a goal that is attainable and beat that goal. A good team likes to exceed their goals, not just meet them.

          So before you jump in the pool, dive into some fun in the summer months fundraisers!  When you make it fun, the vacation never ends.

          fundraising1)      High Tech Recycling Drive:  First do your research and find online and local recycling companies willing to buy certain high tech items from a nonprofit running a recycling drive.  You will find cell phones which can be a big money generator. They are sold to foreign countries and the recyclers are willing to pay nicely for used phones.  Empty printer cartridges and old computers are favorites as well.  Next, go to local businesses and ask for donations of obsolete tech items they may have.  Make sure to have a professional image and a well thought out program; this will enable you to be very successful.

          2)      Guided Tours:  You may be in a small town or a large city, it is summer; family and friends are summer fundraiservisiting your hamlet.  Who knows the area better than you and your organization? Brainstorm and find the places of interest that have not been totally exploited.  Now put together a walking tour and market it to local government as well as local hotels and business.  You get your volunteers out in the open air and the visitors get a view of your fair city or town they would never have seen or a part of history they would never have heard of otherwise.  One suggestion that works well, a garden tour of the best gardens of a historic neighborhood, giving you the chance to show off beautiful gardens and a bit of history as well.  Another suggestion; hold a best garden competition to select the gardens on the tour!

          summer fundraiser3)      Chili Cook-off:  With this fun in the summer month’s fundraiser, you can piggy back onto a local fair or other summer event to make that event even more fun.  Everyone has something they are best at and you will find many think they have the best chili recipe.   Now that it is summer many are growing peppers in their garden and want to show off.  Organize the event with prizes and two sources of donations.  There should be an entry fee and a fee for spectators to taste and judge the event as well as official judges.  Make sure to try for corporate sponsors for the signage around the event, table rental, etc.  Suggested prizes include best overall, best sweet chili, hottest chili, audience pick and best looking chili.  Also, have a competition for chili peppers themselves, best pepper, most unusual and strangest.  Fun in the summer months Fundraisers in summer don’t get better than this one!

          4)      Summer Fun Pet Pageant:  I remember as a kid winning a blue ribbon for my dog KoKo in a kid’ssummer fundraising dog show. It made my summer and I still remember it.  Pet pageants are easy and fun for all concerned, make sure to have lots of first and second place ribbons and many categories so everyone goes home with something.  It is not about close judging but more about the entry fees and making the participants feel good about themselves and their pets.  Have lots of categories; if you have hamsters and only one shows up, well, you have a winner.  If 10 participants show up, you have best in show, first, second, and then best coat, largest, and so on; you get the picture.  Make the entry something reasonable like $10, get the ribbons wholesale, and you will make funds for your organization. All will enjoy a day in the sun and everyone goes home a winner!

          fundraising in summer5)      Local Celebrity Sporting Event:  Before you say, “But mayor so and so can’t play baseball and such and such a club is doing a golf tournament”, remember we are thinking out of the box.  Think of a fun sport that is enjoyed by all in your local community. Things like miniature golf, bowling, or croquet.  Make arrangements with the bowling alley or if it is croquet, with a local mansion or public building with a destination lawn that will attract people.  Then comes the interesting part. Get local celebrities to join in the fun. Individuals like local TV and radio personalities, town officials and local CEOs are the usual fair.  You then charge for entry to the event and get sponsored teams to compete against the celebrities.  Spice it up by allowing betting with play money on various parts of the game and the biggest winners get to bid on prizes.

          6)      Local Artist Silent Auction:  This is an event to add another activity to an existing event fun in thesummer fundraiser summer months fundraiser.  Fundraisers need to be fun and this one lets artists feel good about themselves, donate their art to a good cause and donors to walk away with something for their donation.  You get artists from all ages and types of art, kids, teens, adults and the elderly in any media they work.  Set up the art in a well displayed area; allow the silent auction to go on for at least a full day, encouraging the donors that it is not the art but the donation to the cause.  Artists get to have their art displayed to the public and possibly to have a piece of art actually sold for the first time, donors bid the art up in private, and everyone wins!

          fundraising in summer7)      Host a Series of Films:  Find a great group of films like early James Bond or Hitchcock and show them one per week, or as a 1 week festival and maybe get some shorts to begin the show.  If you have a local film historian, ask them give the intro of each film.  Charge admission and sell gourmet treats as concessions.  This fun in the summer months fundraiser includes doing quirky things, and seeing old movies on a big screen is a summer favorite.  For even more of summer flair, see if you can get the city to let you set up the whole thing outdoors in a park or on the grounds of a local museum.

          8)      Outside Adult Spelling Bee:  Here is a fun in the summer month’s fundraiser that is sure to be a summer fundraiserdelight for the kids.  Organize a spelling bee for adults and the kids will make up the audience, and then have a spelling bee for the kids.  Finally pick the best of each event for a show down between the kids and adults for a spelling bee champion.  Donations for entry or do a sponsorship arrangement. You can also charge for audience seats in the big event between kids and adults.

           

          fundraiser for summerLet this summer be a big fundraising opportunity for your organization. Use innovative thinking and creative strategies to make the most out of fun in the summer month’s fundraisers the most effective they can be in the coming months.

          charityNet USA can help with fundraisers
          CharityNet USA can help, call them at 407 857.9002 or click the image for more information

          Related Blogs

            8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

            , , , , , , , , , , , , , , ,

            Thomas R. Reich Deep Rich Data8 of the Newest Deep Rich Data Tips to Make Twitter Work Best for You!

            We all know that Twitter helps drive revenue when it is used properly.  Twitter works best when used with the principles of Deep Rich Data to deliver links to your website, blog, video or other social media posts.  However, what if you could maximize Twitter itself; use those tools that exist within Twitter to drive more potential customers directly to your landing pages.

            Let’s look at some ways Twitter can become a better site for your use.  Ways that make Twitter a standalone asset to bring more traffic to your web site.  Simple changes and additions to your Twitter site and the way you use Twitter can add new visitors to your website.deep rich data drives Twitter

            1)      The first thing many Twitter users forget is the first thing a visitor sees, the front page.  Deep Rich Data begins on your Twitter “landing page”, you have the opportunity to insert three image layers.  The first is your profile image. This should be a good picture that represents you in the image you wish to portray. This may be dressed in a suit, it maybe t-shirt, but the key is creating the image you want to market yourself as.  The second image is the header and should be your logo or a custom image that fits the rectangular square which represents what you are promoting.  Try to integrate your phone number and address into this header image. This will save space for tip #2 below.  The third image is the background. This is where you may get creative. You must play with the effects available, but this should contain examples of fun work images that represent what you are promoting or even a bio or awards.

            deep rich data and twitter2)      The intro description and profile statement.  Many simply say anything that comes to mind in this space which is a very big mistake.  This is your bio the heart of Deep Rich Data and the one or two lines have to get the message across.  Who you are you? What you represent? Why should the reader care?  Here is the hard part; you must do this all in less than 50 words.  This section should take time to develop; it is the most important Tweet you will ever write on Twitter.  This is the statement any first time visitor sees, it is the statement repeat visitors see as they look for your newest Tweets.  You should also update this “bio” often to represent any changes in offerings, awards or personal accomplishments.  As mentioned above, avoid putting phone numbers and addresses in your bio to save valuable space for that bio, sales piece or attention grabber.  Integrate the phone number and address into the header or background.

            3)      Make absolutely sure you have linked your website properly.   There is a special section for http://troblinreich.com/linking your website, when you simply list your website in your bio, it takes up valuable space and is not a link to your website.  When put into the profile as website link, it appears below your bio and is a link directly to your website.  Remember, Deep Rich Data is all about real quality backlinks, and there is nothing more quality than your own social media sites.

            4)      Put perma-links in your website to your Twitter site.  It is a very simple process to link your website back to your Twitter site with small buttons, called Favicons, at the top or bottom or even in the margins of your website pages.  You will receive additional Twitter followers this way and having your social media sites connected from your website gives you site a more complete feel to visitors.

            deep rich data needs followe backs on twitter
            Always Follow Back

            5)      Follow back those who follow you.  It is not good to have many more followers than you follow, this is behavior for celebrities not business people.  If someone takes the time to follow you, it is proper Twitter etiquette to follow them back.  If the follower is spam or an undesirable to you, un-follow them.  If you want an active Twitter site, you need to show your followers the respect they deserve with a follow back.

            6)      Unfollow those that do not follow you back.  If you follow a Twitter unfollow undesirablesaccount and they don’t follow you back I suggest you unfollow them.  It does you no good to have an account that does not follow you back since they do not get your tweets and it takes away possible followers that could fill that valuable space on your list.  I recommend Twippi. It is a simple, free system that shows you who you follow who does not follow you back and lets you unfollow them.  Twippi refers the accounts that do not follow back as Twips and I have to agree with their sentiment.  If you followed someone in good faith, give them 10 or 15 days to follow you back. Them un-follow, but do not un-follow more than 200 in one day, Twitter frowns  on this, but up to 200 per day is usually OK.

            pinterest tips7)      Attach your Pinterest account to your Twitter account.  There is a place within the Pinterest profile where you can attach your Twitter account.  By doing this, you can select “tweet this” when you pin a picture which has been optimized with Deep Rich Data and Pinterest will create an editable Tweet with the description and link for the picture you just pinned.  If you have URL linked to the picture properly within Pinterest, the Tweet sends followers to Pinterest where the picture sends them to your website.  The action also enhances the Deep Rich Data process and makes the picture more likely to show up in image searches

            8)      Resend important Tweets many times.  When you have something important to link in a Tweet re-tweet deep rich datalike an upcoming Webinar, it should be re-tweeted many times at different times of the day for a week.  Also do not be afraid to ask for a re-tweet within your Tweet. Re-tweets get you coverage to all the re-tweeter’s followers.  Note: keep a record of who has re-tweeted you and re-tweet something of theirs.  If you have an important Tweet, contact them directly and see if you can exchange re-tweets again.

            Bonus:  Gain Relevant Twitter followers, and lots of them.  It is important to gain as many relevant Twitter followers as you can.  By relevant I mean followers with a common interest that will be likely to want to see what you have to offer.  This is easier than you think; follow from other Twitter sites with similar profiles.  You are not guaranteed followers using this method, but guaranteed followers are never the way to go.  Do not buy followers; they are not going to do a thing for you.  Remember tip 6, use Twippi to unfollow those that do not follow you back; those you follow that do not follow you back are useless to you.  When you reach 2000 people followed by you, Twitter cuts you off unless you have 1800 or more followers, so it is important to unfollow those who do not follow you back.

            The history of Marketing

            Try some of these suggestions and see if you get some real improvement in the production of your Twitter site.  Let us know how these tips work; we want to hear from you. Email me directly and I will respond to any and all questions about Twitter, Deep Rich Data or any social media questions you have.  Tom@troblinreich.com

            Related Blogs

              10 Things to do in Content Marketing to Properly Promote Blogs

              , , , , , , , , , , , , , , , ,

               

              Content is King

              Top 10 Things to do after Hitting Publish on a New Blog; Content Marketing

               By: Dr. Thomas R. Reich

              Simply hitting publish is not the end of your work as a blog author.  Today’s Content Marketing involves many steps to get noticed.  With the newest standards set by Google Penguin 2, content marketing is all about link building.

              Marketing tips

              SEO has evolved to the point that simply posting blogs on a timely basis is not enough, and picking just any link in a stream will hurt you rather than help you!  Quality blog posts get noticed by search engines and quality back links go to quality well written blogs.  Buying back links and joining random blog networks will no longer get results; in fact, these practices will hurt your total views.

               

              good content is kingA good blog in today’s on line community must give the reader real value, answer some real questions in your targeted industry.  You must weave your brand into the blog but not in an overly selling’ way, give true value and honest questions and comments will be left, true back links will be generated.

               

              Hitting that publish button begins the content marketing process, the truly time consuming part of any great blog is the time spent promoting it properly.  The Publish button begins the process that content creation started, now prepare to create many more spins and entries to get your hard work noticed over the next few weeks and months.

              lots of content

              Yes weeks and months, a well written information packed blog can still get significant hits months after being published.  Let’s look at the top 10 ways to promote your blog in a process called content marketing:

               

              1)      Even before you publish make sure to optimize your post with Keywords:  You should be familiar with target keyword search, and pick a website marketingkeyword that relates completely to the topic the blog is related to.  It is no longer advisable to use the ridiculous rules of the past few years, such as repeating the keyword or phrase so many times the blog becomes un-readable.  However, a keyword or key phrase such as “content marketing” must be included in the Meta Title, Meta Data Description, H1, First Paragraph, and as anchor text (at least 4 times in the body of the blog including the last paragraph)

               

              2)      Use internal links and make at least 2 from your anchor text keyword or key phrase: http://troblinreich.com/ What is an internal link?  It is simply a hyperlink to another related blog within your own website, either a blog or page if that page contains quality information about the subject of the blog you are promoting.  An example might be linking content marketing to an article about Deep Rich Data on this site.  (Another advantage of this tip is if your blog is re-posted as a direct copy by another blogger, it is now linked from that location to your website!)

               

              3)      Very Important; share you post immediately to your entire social media and friends Social Media to Drive Visitors Homenetwork:  I use Sharebar WordPress plugin, which lets you share it to your entire reach of social media and blog sharing networks from one place right within your own blog. Remember to not only share your new master piece on LinkedIn but to every one of your groups on LinkedIn that the blog you are promoting relates to.  Make sure to customize a personal message to each group and node in your network, make each group feel as if this blog was meant just for that particular group of insiders.  Do not use an instant sharing service, it is easier and quicker, but the time spent on a personal line for each social media site and group is worth the effort.

               

              4)      Look for other blogs and articles covering the same topic as your unique blog and posthttp://troblinreich.com/ teasers with a link back to your blog:  This is where being an active member of forum communities pay off.  First you can link your latest blog post to your signature on the forum and generate some clicks back to your blog.  Post questions and comments on LinkedIn or Facebook group chat with links back to your blog, but make sure the blog you are linking is full of knowledge, remember the first rule of content marketing; A blog must give the reader real value, answer some real questions in a targeted industry or discipline.

               

              http://troblinreich.com/5)      Make sure to Syndicate your content:  Many sites will re-publish your content if you give them permission and set up an RSS feed.  SocialMediaToday is a great one and re-publishes many of my blogs, Business2Comunity is another that will automatically grab your newest blog from your RSS feed when you sign up and grant them permission. BuzzBlogger has a great list and lots of great instructions on how to proceed and find the right sites to syndicate your blog and advance your content marketing efforts.

               

              6)      Use Your Email list to market your blog several times:  Your website should have a http://troblinreich.com/newsletter sign up on the home page, the landing pages and the blog page.  As you build up an email list, make sure to announce each and every new blog.  I suggest a thumbnail picture, hyper-linked to the blog, as well as using the rich snippets protocol and include the title, and a summary/teaser of the content an the alt link information.  You want your followers to read the blog on your website; do not email the entire blog.  You should also include a “CLICK HERE” to read button as well as links to your last two related blogs.  Try to have some personal message to your followers included in the email, as well as an the email newsletter update section and have a sign up your friends entry form for good measure.

               

              http://troblinreich.com/7)      Make it a point to Bookmark your blog:  This should be done as soon as you publish your blog, and can be done through the aforementioned Sharebar plugin for wordpress, or any number of programs or just go to each site manually.  At a minimum create unique content marketing synopsis for each bookmarking site, pick one representative picture to represent the blog and post to Stumbleupon. Reddit, Digg, Scoop.it and take the time to completely fill out all available blanks in each bookmarking site, do it the right way and begin to see results right away.

               

              8)      Use pictures to promote through Pinterest and image search engines:  Always use 7 secrets of Marketingpictures that are Public Domain, find many of these by going to Flickr.com, search for what you are looking for as always, then click advanced search and check show only CREATIVE COMMONS.  Use whatever you find eye catching to add punch to your blog.  There is an even greater reason, make sure to URL link each picture to your blog, and share to Pinterest, then make sure the URL link directs whoever clicks on the pictures to you specific blog.  Within Pinterest, SEO the caption of the picture to the keyword of the blog.  Finally share the picture back to Flicker, re-pin to other users Pinterest sites as well as any other picture sharing service you find such as flicker and Facebook.

               

              http://troblinreich.com/9)      Use your content marketing efforts to create additional pieces of content:  Spin the content for another blog site, make it similar but totally re-written.  If the blog is newsworthy, cut it way down in size, keeping “just the facts” and turn it into a Press Release, free on line submission services such as PRWeb are a great place to start.  Expand the blog into a full on article with larger pictures and formatted into a magazine style, submit it to article sharing sites and submit to on-line magazines covering subjects relating to the blog.  If the blog proves extremely popular you may want to  re-purpose into a much longer and more thorough white paper.  Finally, consider turning the blog into an info-graphic.

               

              10)  Comment on other related blog posts and ask other bloggers to share your post:  Part of http://troblinreich.com/Content Marketing is to share your knowledge with others looking for what you have to say.  What better place than other blogs covering related topics, reach out to other bloggers and try to get them to post your blog on their site (with your back links in place) and agree to do the same in exchange.

               

              This may seem a lot harder than going to Fiverr and buying 300 back links, however those days are gone dead and buried.  The reality of 2013 is to get attention from the search engines you must use content marketing.  Think about it, isn’t that the way we all want it?  How many times have you searched for, let’s say, how to add a link to my blog and gotten “Hi, I have a Rolls Royce, buy my system and you will have all the back links in the world”.

              http://troblinreich.com/

              The reality is that Google, Bing and Yahoo are trying to make the internet search process better for the knowledge seeker.  Try a little research today; I think you will find it a bit more accurate, or at least a bit less spammy than last year.

               

              Remember, agree or disagree, Content Marketing is now a http://troblinreich.com/reality, try some of these ideas and see if you don’t get a lot more traffic for your new blog.  I don’t have a Rolls Royce, but I am giving value and real usable knowledge, that’s what it is really all about.

               

              Related Blogs

                Barter Rewards and Rhyne Restoration Use Deep Rich Data to Expose New Spokesperson Jim Thorpe

                , , , , , , , , , , , , , ,

                 

                Deep Rich Data promotes Jim Thorp
                Pro Golfer Jim Thorp

                Todd Rhyne of Rhyne Restoration was out playing golf with one of the world’s leading pros, Jim Thorpe, when he commented, “This guy can play; his swing and his attention to detail in the game is way beyond most golfer’s discipline.” Todd continued, “When I saw this I knew I wanted Jim Thorpe as my company spokesman. He agreed and here we are.”

                “Rhyne Restoration is one of the largest roof and restoration Deep Rich Data promots Rhyne Restorationconstruction companies in the US. Their attention to detail and quality is well known in the industry,” said Tate Carson of Barter Rewards, a large international barter company based in Orlando, Florida. “I told Todd to get with Tom Reich over at BizCentral USA and work out some promotions for Jim Thorpe.”

                 

                Deep Rich Data and Thomas R. ReichThomas R. Reich, Marketing Director for BizCentral USA, a national business services company, was happy to help. BizCentral USA is a Barter Rewards network member as well. “I have a system that I developed years ago in my years in the music industry called Deep Rich Data.” Reich earned 67gold and platinum record awards from RIAA over his years in production and promotion as well as the days as CEO of Cheetah Records.

                “Deep Rich Data is a system that requires lots of activity and set up

                Viral videos make hits
                Some of theGold and Platinum Records earned by Thomas R. Reich

                throughout the social media world with support from blogs, rich snippets and a few tricks I use from the old days.” Reich continued, “Promotion has not changed. If you have a good product or a great talent like pro golfer Jim Thorpe and you are willing to put in the time and the work, big results are not only possible, but much more likely today than back in the 90s.”

                viral video both made for barter rewardsTate Carson of Barter Rewards talked about his experience with Reich’s Deep Rich Data. “We had a very expensive YouTube piece we did called 21st Century Barter where we used a George W. Bush impersonator. It was very funny, everyone liked it but no one saw it, it had 311 views in 3 months.” Tate continued, “I asked Tom Reich to take a look. He said ‘This is a hit,’ and asked if he could try his Deep Rich Data thing on a corporate video. He did and today it has 448,000 views and still going.”

                The George W. Bush Video
                Click Here Watch the Video

                Related Blogs

                  How to Promote the Right Video to Viral Video Status

                  , , , , , , , , , , , , , , ,

                  fun with making viral videosHow to Promote the Right Video to Viral Video Status

                  I was asked how a video is made to go viral and if it is possible to truly cause “Viral” to happen with any video.  I gave the following answer:

                   

                  “That is what we do, but to “any” video, no.  There are many limits and challenges that factor into a video going viral.” Said Dr. Thomas R. Reich who developed The Deep Rich Data System which incorporates Twitter, Pinterest, videos, blogs and other factors.

                  The George W. Bush Video
                  Click Here Watch the Video

                  Here are some examples of viral videos we have promoted successfully:

                  Barter Rewards (George Bush Sells Barter) on YouTube called “21st Century Trade Exchange.”

                  This video was great, but had only 311 views in 4 months when started promoting it 2 months ago.  Look it up now it has 448,772 views as of this date.

                  Jimmie VanZant and his new single "Unfinished Life"
                  Jimmie VanZant and his new single “Unfinished Life” CLICK HERE to watch the video

                  Example 2 for Sony/Red; Jimmie Van Zant had only 2200 views on his new video “Unfinished Life” (He is part of the Lynyrd Skynard Family) I started promoting it last month and as of today it has 613,045 views, as well as an alternative posting that received over 140,000 views from the search hits it got because of  the promo on the main Sony/Red posting, totaling almost 800,000 views on the same video.

                  Going Viral is not possible without some added views, this is simply part of the process of going viral, but it also requires national linked press releases, full social media support, and the video must be good, watchable and “hooky”.  I am always interested in seeing what video project looks like before I even consider taking them on for

                  The blueprint to LinkedIn
                  Click to View LinkedIn for Thomas R. Reich

                  promotion.  We aren’t talking about production value or high dollar videos, but length, look and

                  the fun factor.

                  If you check my LinkedIn background, you will see I am a very savvy old school promoter, 67

                  gold and Platinum Records from the old days, combined with top social media and internet experience today, I love to promote and that is the difference we have here.

                  That said, never put preconditions on viral video promotion, just as in record charting some tricks must be used, but as you can see the Van Zant video, it is monetized and “bot” views will not work in those postings.  Also remember if more than 5-7% of views on a video are “bot” or click through views, YouTube suspends the video and drops the views from the total.

                  we make videos voral videos
                  A Truly Viral Video is not viewed by 100% fans!

                  I do not know of any viral video that has 100% established fans or target market members viewing the content.  This is part of the nature of “Viral Videos”, driving far more traffic to a video than would normally go to that video.  If promoted correctly, the process results in picking up new fans of the video, or even the product it is promoting, who would not have seen the video and what it represents otherwise.  This process is not unlike a paid ad on TV or Radio getting it into the “stream” of hip videos to watch, is the trick to viral.

                  The content must grab the attention of the viewer to keep them longer than 10 or 15 seconds.  This is the nature of YouTube, expect that viewers have short attention spans.  That said, have the message front weighted in the video, and make it as short as possible, minimum of 30 seconds to a maximum 90 seconds for a business video, music should be no longer than 3 min, if you expect a shot at a viral video.

                  The Jimmie Van Zant video presented different challenges and promotional pluses.  The video

                  Chappell Entertainment made the viral video
                  Jimmie Van Zant Represented by Chappell Entertainment

                  is from a known artist, it is a great song and the video itself is appealing.  “Unfinished Life” had a bit of controversy which always helps (all news is good news in promotions), naturally we created the controversy, and that controversy started the attention and its path towards a viral video.  When fans old and new clicked on “Unfinished Life” they stayed on it in large numbers.  Many did not stay long, but this is the way it is with any music video.  People (viewers) click on winners, the higher the traffic the higher in the search results and the higher the click rate of viewers looking for something new, but you will never see 100% full views ever in my experience!

                  George W. Bush impersonator with Jeb Bush
                  Jeb Bush with John C. Morgan as George W. Bush with the real Jeb Bush

                  The George Bush Parody for Barter Rewards was a different animal all together.  Viral for corporate pieces is much harder, it was a 32 second advertisement for Barter services after all, but this video was different.  It had the #1 Bush Impersonator John C Morgan featured in the video and he is not only spot on, but has the support of the Bush family, as well as many key politicians in general.  He did such a good job on this one, you think it is George W. Bush!  The Video is legitimately high quality and well written; the subtle jokes are so well placed you have to watch 3 or 4 times to really take it all in.  After viral video both made for barter rewardsseeing it you want to show it to everyone in the office, Democrats

                  think it is funny in a bad way, Republicans in a good way, and Jeb Bush actually commented he loved it!  This was a Viral Video in the truest sense of the word, it was an unexpected big hit, and was an unpaid advertisement in today’s pay per click world!

                  Here you have seen two examples of the kinds of videos that can go viral, but the trick is to bring the right video together with the right promoter, only than the

                  alchemy of “Viral Video” can happen.

                  Viral videos make hits
                  Some of the Gold and Platinum Records earned by Thomas R. Reich

                  “Is it an automatic thing to promote a viral video,  “absolutely not, it takes an IT factor as well, we had the Bush Library dedication for Barter Rewords and the Van Zant tour for “Unfinished Life” to boost the interest”

                  Interest + Hook + short and tight + savvy promotion +fun + established network + a bit of stimulus + a little luck = Viral

                   

                  I Love to discuss promotions of any kind, let me know what you are doing in your viral video promotions and send some videos to view, I love good video, weather I promote them or not!

                  Related Blogs

                    Lynyrd Skynyrd Family Member Jimmie VanZant Fishing for a Hit with Captain Matt Valliere back in Florida

                    , , , , , , , , , , , , , ,

                    Jimmie VanZant and his new single "Unfinished Life"
                    Jimmie VanZant and his new single “Unfinished Life”

                    Lynyrd Skynyrd Family Member Jimmie VanZant Fishing for a Hit with Captain Matt Valliere back in Florida

                    An award winning musician Jimmie VanZant and an award winning fisherman Matt Valliere find success and redemption through their Floridian roots of backwater fishing.

                    By Dr. Thomas R. Reich

                     

                    Captain Matt Valliere, the award winning master fisherman and owner of St. Augustine, Florida based Backwater Charters, received the honor of hosting a music superstar on a redfish expedition.  Jimmie VanZant, part of the famous musical family Lynyrd Skynyrd, wanted a break after his recent studio stint of putting the finishing touches on his

                    Jimmie VanZant Fishing for a Hit
                    Matt Valliere with Jimmie VanZant

                    newest single, “Unfinished Life.”

                    “I grew up in Jacksonville listening to “Free Bird” and “Sweet Home Alabama.” When I heard Jimmie wanted to catch some fish, I had to take him out,” said Matt Valliere, the fishing legend of East Central Florida.  “He came with fishing in mind and we did great but he let me hear the new songs, and wow, that sound never gets old.”

                    Jimmie VanZant commented, “We had a lot of fun; I am a fan of Captain Matt now.”  VanZant’s new single “Unfinished Life” is available for sneak preview on YouTube. “The response has been great, getting back to my roots in Florida has

                    Jimmie VanZant "Unfinished Life"
                    Jimmie VanZant “Unfinished Life” CLICK HERE

                    centered me again and this song reflects the roots my mom instilled back in Jacksonville.” Jimmie VanZant’s solo carrier includes the theme for the popular TV series “The Sopranos.”

                    Captain Matt Valliere is known as the fisherman’s fisherman, not only a sought after guide, but a top competitive fisherman as well. Matt won awards in the recent IFA Redfish Tour and plans to hit the tour again this year.  “Fishing is my life. Some see ‘captain’ as a job and they do it well. I captain to be out fishing, I’m out fishing whether or not I have a charter.”

                    Thomas R. Reich developed Deep Rich Data
                    Dr. Thomas R. Reich developer of Deep Rich Data

                    Thomas R. Reich, Marketing Director of BizCentral USA, who manages the marketing for Backwater Tour Company said, “I use something called Deep Rich Data to promote Matt and his charter business, he has a locally based business, but it is very much national. People come to Florida and want a good fishing experience, Matt’s their man.” Tom Reich continued, “I worked with Jimmie VanZant in the past and when I heard he wanted to relax and go fishing, I knew where to send him and to whom he should go.”

                    Jimmie VanZant catches a fish and a hit!Captain Matt Valliere is available exclusively through Backwater Tour Company at 904.509.1662 and bookings are made up to a year in advance to accommodate out of town fisherman from all over the world coming to the Orlando, Daytona, St. Augustine areas.  Jimmie VanZant’s new single, “Unfinished Life”, can be seen on YouTube now and will be included in the playlist of his world tour, “Feels like Freedom”, this summer.

                    Related Blogs

                      Load More